Will Keating
Business of Beverages
Subscribe to the Mailing List for Updates Sign Up Here! This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators an...
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Where to listen?
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Episodes
A Shot Of... Round #13 (our short silly quiz!) 24.10.2021 11:17
Send us Fan Mail Which Drink connects Napoleon Bonaparte III, Kayne West and Taylor Swift? Which drink is served in "wreaths"? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and...
1.17 Sober October special - How to win in No/Low Alcohol with Brendan Williams 18.10.2021 59:56
Send us Fan Mail In this episode you'll learn how a leading global expert codifies the growth drivers for alcohol free beer, one of the fastest growing categories in the drinks industry. Brendan Williams has over 20 years experience in the drinks business but began to specialise in Non Alcoholic beer when he headded up the global category for Carlsberg during a period of rapid expansion and i...
A Shot Of... Round #12 (our short silly quiz!) 10.10.2021 14:48
Send us Fan Mail Which drink doesn't contain its most famous "ingredient"? How do you pronounce Rialto? What exactly will Will and Foxy be doing next weekend and where can you get tickets to see them do it? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thoug...
1.16 New Moon - Keith Villa created the biggest "craft" beer in the world, Blue Moon, now he brews with cannabis 04.10.2021 59:55
Send us Fan Mail In this episode you'll learn why the man who single-handedly gave us one of the biggest beers in the world, Blue Moon, believes that his new cannabis beer might eclipse his previous success. Dr. Keith Villa is a living legend in brewing circles, having not only created Blue Moon but also led the marketing and production from relatively humble beginnings to global success. For...
A Shot Of... Round #11 (our short silly quiz!) 27.09.2021 9:42
Send us Fan Mail What beverage is categorised by aroma, not taste? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Sh...
1.15 Let's open a bar - How hard could it be, right? Kevin Demers sets us straight. 20.09.2021 58:23
Send us Fan Mail In this episode you'll learn what it takes to make the opening of your own bar a reality. We've all done it, haven't we? Sat in a cosy corner of the pub and thought to ourselves... "I'd love to have my own bar". We all know it's an idle dream for most but many of us in the drinks industry still secretly harbour the ambition. But what does it take...
A Shot Of... Round #10 (our short silly quiz!) 13.09.2021 12:29
Send us Fan Mail Why is Foxy called Foxy? Well that's the only obvious question on today's quiz... As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (betw...
1.14 Are you not Edutained? - Education as a tool to recruit/retain/entertain! With Elly Johnson and Charlie McCarthy 06.09.2021 58:45
Send us Fan Mail In this episode you'll learn how the right approach to education and training can help recruit the right staff, retain them for longer and improve your own career prospects. You might even be "Edutained"! We speak to Elly Johnson of Flow Hospitality (MAPAL), a global leader in digital hospitality training, and Charlie McCarthy of the Wine and Spirits Education Trus...
A Shot Of... Round #9 (our short silly quiz!) 30.08.2021 11:13
Send us Fan Mail What do you do on the third Thursday in November? Well Foxy doesn't drink wine, that's for sure!! As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every...
1.13 Life's a Pitch! - Tom Hurst talks dragons, differentiation and daiquiris. 22.08.2021 59:46
Send us Fan Mail In this episode you'll learn how to do an equity pitch like a pro as we talk over-proofs, offers and optimum outcomes with the man who tamed TVs toughest dragons. In the last episode we introduced you to dragon slayer Tom Hurst founder and CEO of Rockstar Spirits , following his raid on the the incredibly popular enterprise investment based Dragon's Den TV show in the U...
A Shot Of... Round #8 - Double Shot! (our short silly / serious quiz!) 16.08.2021 11:34
Send us Fan Mail Does Danny DeVito make Ham flavoured Rum? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of.....
1.12 WTF Brewdog? - The real controversy you probably missed with Dave Infante. 09.08.2021 59:49
Send us Fan Mail In this episode, you’ll learn how Brewdog's faux punk veneer and constant shock tactics distract from craft beer's very own Great Rock 'n' Roll Swindle. You've heard of Brewdog , right? Those young, belligerent upstart brewers from Scotland, sticking it to the same old corporate giants only interested in Filthy Lucre? Always controversial, there is no doub...
A Shot of... Round #7 (our short silly quiz!) 02.08.2021 7:33
Send us Fan Mail Which beverage has an can you make artificial diamonds out of?? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious"...
1.11 All Time High - A Cannabis Industry Special with Lisa Weser and Bourcard Nesin. 26.07.2021 59:47
Send us Fan Mail In this episode, you’ll learn what two of the worlds' leading experts on the legal cannabis industry think the future holds and what the impact will be on the alcohol industry. In an in depth discussion we hear from both Bourcard Nesin , Cannabis and Alcohol Analyst for Rabobank and Lisa Weser , Founder and CEO of Trail Blaze ("The Cannabis Publicist"). Taking thi...
A Shot of... Round #6 (our short silly quiz!) 19.07.2021 6:10
Send us Fan Mail Which beverage will test Will and Foxy's symbiotic relationship? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious&q...
1.10 Family Ties - Militza Zikatanova explains the ups and downs of working in the family vineyard 11.07.2021 54:52
Send us Fan Mail In this episode, you’ll learn how working in the family drinks business is more rewarding, complicated and challenging than working for global conglomerates. We hear from Militza Zikatanova , Co-owner and Marketing Manager of Villa Melnik Winery in Bulgaria about her pre-ordained journey to joining a family business that was established specifically for her and her brother to ru...
A Shot of... Round #5 (our short silly quiz!) 05.07.2021 4:31
Send us Fan Mail Which beverage is the OLDEST "spirit" known to man?? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" e...
1.9 Managing a Fluid Career - Alex O'Rourke helps you to learn to love the squiggles in your career path. 28.06.2021 59:54
Send us Fan Mail In this episode, you’ll learn how manage a squiggly career to make you healthier, wealthier* and happier whether you work in marketing, hospitality or beyond. We hear from Alex O'Rourke , co-founder of LockSmith Consulting , tutor at The Copy Club and a qualified Life & Career Coach. Alex brings the varied wealth of her career in beverages (mixers, beers, spirits and mo...
A Shot of... Round #4 (our short silly quiz!) 21.06.2021 6:48
Send us Fan Mail Which beverage has an ABV that can vary WILDLY?? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Sh...
1.8 If I can't sell it, I'll drink it! - Starting a successful Beer business from scratch with Rob Fink 14.06.2021 59:13
Send us Fan Mail In this episode, you’ll learn how to start a drinks business from a standing (at the bar) start as we talk to the founder of the world's first dedicated alcohol free beer company. We hear from Rob Fink the CEO and Founder of Big Drop Brewing , the first beer company who solely offer non alcoholic products. Rob explores the challenges and opportunities that come from being a...
A Shot Of... Round #3 (our short silly quiz!) 07.06.2021 3:51
Send us Fan Mail Which beverage was too fancy for miners? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of......
1.7 Use It Or Lose It! - Emma McClarkin's lessons for the rest of the world from the UK's reopening. 31.05.2021 55:28
Send us Fan Mail In this episode, you’ll learn how the reopening of pubs in the U.K. is going and what lessons the rest of the world can learn as we talk to the Head of the British Beer and Pub Association. We hear from Emma McClarkin the Supremo at the BBPA as she gives us the low down on what's gone right for pubs in the UK as they were one of the first countries to reopen and we also get...
A Shot Of... Round #2 (our short silly quiz!) 23.05.2021 6:23
Send us Fan Mail Which Superhero is named after a beverage ? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of...
1.6 Who holds the power and why do we let them? - Rebekkah Dooley takes a critical look at the Bar media. 17.05.2021 56:06
Send us Fan Mail In this episode, you’ll learn how one little bar magazine cuts through all the bullshit of spirits sales, cool bar hype and the patronising of bartenders. We hear from Rebekkah Dooley , co-founder of Discard , a hospitality publication that breaks all the rules: Independent, Transparent & Bullshit Free. We learn how the magazine has given voice to the foot soldiers of an indu...
A Shot Of... Round #1 (our short silly quiz!) 10.05.2021 8:45
Send us Fan Mail And now for something completely different... As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot O...
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