Will Keating

Business of Beverages

Business EN ↓ 156 episodes

Subscribe to the Mailing List for Updates Sign Up Here! This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators an...

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Author

Will Keating

Episodes

1.5 Fail Quickly, Fail Cheaply - How to create megabrands with David Gluckman, the guy who did it again and again. 04.05.2021 53:44

Send us Fan Mail In this episode, you’ll learn how ideas can grow into mega-brands from the man who did it again and again and again. Following the rave reviews of his Desert Island Drink appearance in Episode 1.2, we talk at length with David Gluckman , all round drinks industry legend, author of the hilarious and insightful " That Shit Will Never Sell ", and the man who invented Bailey...

1.4 Age ≠ Maturity - Tom Lix makes whiskey in days, not years. 19.04.2021 46:15

Send us Fan Mail In this episode, you’ll learn how one man is trying to revolutionise the entire Whiskey industry by aging Whiskey in days, not years. We talk with Tom Lix , Founder and CEO of Cleveland Whiskey Co , one of the pioneers of accelerated aging techniques that rely on cutting edge technology and old fashioned sensory techniques to create spirits that are truly unique. Tom describes how...

1.1 The Science of Bartending - Gregory Buda Ph.D. looks at pulling pints and slinging shots from a different angle. 12.04.2021 53:48

Send us Fan Mail In this episode, you’ll learn how the best bar in the world uses science to make better drinks and more money. We talk with Gregory Buda Ph. D. , Education Director of the Dead Rabbit Bar in NYC about how he approaches the science of drink creation and bartending systems. Gregory shares the insights he has gained from tending bar, training staff and teaching his methods to other b...

1.2 The Future of Flavour - John Kelly knows the next trends in flavour and how to spot them. 12.04.2021 47:04

Send us Fan Mail In this episode, you’ll learn from one of Europe's leading experts, what flavour trends are coming to both hot and cold beverage categories from beer to coffee and from spirits to smoothies. We talk with John Kelly , Senior Strategic Marketing Manager with Kerry Group about how one of the world's leading flavours and ingredients companies studies, forecasts and shares f...

1.3 Stop Doing Diversity - Melissa Cole speaks frankly about how we can all create better work places. 12.04.2021 49:35

Send us Fan Mail In this episode, you’ll learn from one of the leading Beer writer's in the world how each of us can do more to make our drinks businesses more inclusive, more diverse and, ultimately, more profitable. We talk with Melissa Cole , author of a number of leading beer books, including the classic "Let Me Tell You About Beer" and she gives us a full and frank view on the...

1.0: Trailer 15.03.2021 4:32

Send us Fan Mail Announcing the upcoming launch of the Business of Beverages podcast: Drinks Industry insights from the back office to the front line. In a few short weeks we will be bringing you an insiders view of the people, products and plans that are shaping the trillion dollar beverage industry. In this trailer episode we share some upcoming highlights from interviews with the most interest...