Will Keating
Business of Beverages
Subscribe to the Mailing List for Updates Sign Up Here! This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators an...
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Episodes
Earth-Quaich! - Georgie Bell on shaking up the Scotch industry from the inside out. 17.04.2022 49:40
Send us Fan Mail Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have opened for booking. Just drop us a mail at BizBevPod@...
A Shot Of... (our short silly quiz!) 10.04.2022 11:59
Send us Fan Mail Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share det...
Achtung Fritz! - Mirco Wolf Wiegert on how 2 German students took on Coke & won. 04.04.2022 59:59
Send us Fan Mail Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back...
A Shot Of... (our short silly quiz!) 28.03.2022 9:59
Send us Fan Mail Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share det...
BizBevPod's First Anniversary Special - A celebration of one year of curiosity & creativity 21.03.2022 59:29
Send us Fan Mail Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share det...
A Shot Of... Round #23 (our short silly quiz!) 14.03.2022 8:08
Send us Fan Mail Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share det...
1.26 A Touch of Glass - Marty Duffy explores why glassware plays a pivotal role in how we enjoy our beers, wines and spirits. 06.03.2022 57:15
Send us Fan Mail Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back...
A Shot Of... Round #22 (our short silly quiz!) 28.02.2022 10:12
Send us Fan Mail Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back...
1.25 "The Indiana Jones of Spirits" - Rebecca Jago talks about curating and creating the worlds most remarkable spirits. 21.02.2022 52:08
Send us Fan Mail In this episode you'll learn how the rarest, most expensive spirits in the world are discovered by one small family company dedicated to honouring and evolving the vision of two legendary founders. Will and Foxy talk to Rebecca Jago , MD of The Last Drop Distillers , "Curators of the most remarkable spirits in the world". Rebecca reveals how the company was founded...
A Shot Of... Round #21 (our short silly quiz!) 14.02.2022 10:19
Send us Fan Mail Which beverage is created by heating skimmed milk and glucose? Which drink was thought to be satanic until Pope Clement VIII declared it otherwise? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/g...
1.24 Harvesting History - Alison Milne & Simon Thompson on how the future of Scotch might lie in its past 07.02.2022 57:33
Send us Fan Mail In this episode you'll learn how farmers, malsters, brewers and distillers are finding new inspiration and flavours from crops that had previously died out. Will and Foxy talk to Alison Milne , a 6th generation farmer and maltster from Scotland who has created her own family malting business, Crafty Maltsers . Ali has taken on the challenge of growing and malting heritage var...
A Shot Of... Round #20 (our short silly quiz!) 31.01.2022 14:25
Send us Fan Mail Which beverage was saved by an owner who made his money in washing machines and Blue Cheese? Which drink was created by a pair of confectioner brothers? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short q...
1.23 Here's Jonnie! - Heineken's Chief Marketing Officer in the USA, Jonnie Cahill, talks beautiful branding and "beyond beer" 23.01.2022 58:39
Send us Fan Mail In this episode you'll learn what challenges and opportunities one of the sharpest minds in marketing sees in the US drinks industry as categories converge and branding becomes more important than ever. Will and special guest co-host Bourcard Nesin (of the Liquid Assets podcast ) talk to Jonnie Cahill , the Chief Marketing officer of Heineken USA. Jonnie gives razor sharp ana...
A Shot Of... Round #19 (our short silly quiz!) 17.01.2022 10:37
Send us Fan Mail Which beverage changed its spelling but not it's pronunciation ? Which drink has a logo inspired by the conversion of 2 saints? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played betw...
1.22 Grand Ambassador? - Peter O'Connor on why Bartenders & Sales Managers misunderstand Brand Ambassadors 10.01.2022 51:36
Send us Fan Mail In this episode you'll learn how the role of a Brand Ambassador can be one of the most simultaneously under AND over-rated jobs in the drinks industry plus we make a big announcement on bringing BizBevPod on the road! Foxy and Will talk to Peter O'Connor owner of the fabulous Onda Cocktail Room in Lisbon. Peter is the prefect person to guide us through the seemingly gla...
A Shot Of... Round #18 (our short silly quiz!) 03.01.2022 11:01
Send us Fan Mail Which beverage only exports 1% of its production? Which drink shares its name with an English Acid Jazz band from the 1990's? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played betwee...
Bonus Desert Island Drink... A Musical Interlude 27.12.2021 14:18
Send us Fan Mail In the words of Monty Python: "And now for something completely different..." Christmas is a time for spending time with family and friends and at BizBevPod we're no different. We don't have an episode full of insight into the drinks industry as usual but we do have lots of mischief and music as we talk to our friend Dominic Scott, the writer/singer of the them...
A Shot of... Christmas Special! 20.12.2021 11:23
Send us Fan Mail Which drink caused a riot in West Point? Which drink sometimes has a rum soaked sugarloaf set alight above it? HoHoHo! Foxy and Will serve up some short festive treats on this round of the quiz as we get set for Christmas with our favourite drinks. But which weird and wonderful facts are we going to serve with our choices? A Shot Of... sees each of our hosts take turns trying to g...
1.21 Beer Branding Trends - Isaac Arthur talks Brand Values, Architecture and Design 13.12.2021 59:57
Send us Fan Mail In this episode you'll learn what the key Craft Beer branding trends are currently and why Brand Values and Brand Architecture are more important than how you look on the shelf. Foxy and Will talk to Isaac Arthur of CODO Design and BeerBrandingTrends.com about Craft Beer branding trends and much more as we explore the view of the market from a design agency point of view. I...
A Shot Of... Round #16 (our short silly quiz!) 06.12.2021 12:25
Send us Fan Mail Which drink do British people think is posh? Which drink must not exceed 95.5% ABV in its distillation? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other...
1.20 Sell, Sell, Sell! - Kirsty Lewis teaches the sales skills everybody needs. 29.11.2021 59:59
Send us Fan Mail In this episode you'll learn how to improve your fundamental selling skills to better persuade customers, shoppers and consumers to choose your drinks. Foxy and Will talk to Kirsty Lewis of the School of Facilitation about the practical tips and techniques that she uses to help people sell better. A leading training and facilitation specalist Kirsty cut her teeth flogging B...
A Shot Of... Round #15 (our short silly quiz!) 22.11.2021 11:36
Send us Fan Mail Which drink was originally a cure for cholera? Which drink is made from the fermented sap of the Maguey (Agave) plant? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and F...
1.19 Building a brand from the bottle up with Richard Ryan - How and why design matters for your product 15.11.2021 57:32
Send us Fan Mail In this episode you'll learn what goes into designing a successful drinks brand, from the smallest details to the biggest challenges. Foxy and Will were invited to a secret, private pub in an undisclosed Ulster location for an interview with one of the most creative, insightful and driven leaders in the global drinks industry, Richard Ryan. Richard is a spirits savant, equall...
A Shot Of... Round #14 (our short silly quiz!) 07.11.2021 12:28
Send us Fan Mail Which drink comes in "bonbonne" bottles? Which drink was scientifically developed by Dr. Robert Cade? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy eve...
1.18 Grub 'n Gargle - A LIVE special with the promoters/publicans making waves in Europe 01.11.2021 49:24
Send us Fan Mail In this episode you'll learn what it take to win in the On Trade in a post covid world. We recorded a LIVE episode with three of Dublin's hottest venue owners to learn how they pack their bars and events. Foxy and Will were thrilled to be invited by John Mahon and Ali Dunworth to host a live recording of our podcast at the Grub 'n& Gargle Festival at The Circul...
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