Will Keating

Business of Beverages

Business EN ↓ 156 episodes

Subscribe to the Mailing List for Updates Sign Up Here! This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators an...

Be sure to visit the podcast's website and support the creator: www.serestra.com

Author

Will Keating

Category

Business

Podcast website

www.serestra.com

Latest episode

Apr 21, 2025

Where to listen?

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Episodes

A Shot Of... (our short silly quiz!) 10.10.2022

Send us Fan Mail Which drink expanded production to Cyprus and then Malawi when first venturing oversees? Which beverage was once called "Old Tub"? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game pla...

All Filler, No Killer - Will & Foxy reflect on the best episodes, most entertaining guests & fondest memories as Foxy (and the pod) turns 40! 03.10.2022

Send us Fan Mail In the traditions of all the best sit coms, we're taking a mid-season break from our usual scheduling to bring you a reflection of our thoughts on the pod as we hit a big milestone. No, we're not talking about Foxy officially becoming middle aged, we're giving our recommendations to new listeners of the pod on the best episodes and guests on our back catalogue to ch...

A Shot Of... (our short silly quiz!) 26.09.2022

Send us Fan Mail Which drink was launched in the USA by it's founder driving a tank through Time Square? Which beverage was part of 007's signature cocktail? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short qui...

Whisky's House of Cards? - A world exclusive with Duncan & Pete from Woven on the dangerous game being played between distillers and speculators 19.09.2022

Send us Fan Mail In this episode you'll learn how the undervalued art of whisky blending is being given new life by a young team based in Edinburgh but with international ambitions. However despite the seeming rude health of the category they sound the alarm over the ever escalating speculative frenzy between flippers, fraudsters and brands who are fulling the fire. Host Will Keating sits dow...

A Shot Of... (our short silly quiz!) 12.09.2022

Send us Fan Mail Which drink sponsored an international sports tournament a year before it was even launched? Which beverage is named after a bunch of rocks in La Manche? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short...

R&D Versus M&A? - Diageo's Chief Innovation Officer, Mark Sandys, on Diageo's path to further growth. 05.09.2022

Send us Fan Mail In this episode you'll learn how Diageo approaches innovation at a fundamental level and what the company's core strategy is to meeting the changing needs of consumers across categories, cultures and continents. Host Will Keating sits down for an exclusive and in depth interview with Mark Sandys , the newly appointed Chief Innovation Officer for Diageo , undoubtedly the...

A Shot Of... (our short silly quiz!) 29.08.2022

Send us Fan Mail Which drink was advertised by Ben Stiller's dad? Which hangover cure was made famous by the movie "Cocktail"? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will...

Caution & Apprehension in the U.S. Beer Market - Lester Jones of the NBWA on why he is optimistic, despite the current mood of his members. 22.08.2022

Send us Fan Mail In this episode you'll learn why linear thinking led to a "smack-down" for Hard Seltzer, why the US beer market is so complex and what the economic fundamentals tell us about the log term health of the category. Lester Jones is the Chief Economist and VP of Analytics at the National Beer Wholesalers Association in the USA. With a deep love of beer, an astute economi...

A Shot Of... (our short silly quiz!) 15.08.2022

Send us Fan Mail Which drink was said to cure "sickness at the stomach" and retching? Which drink was advertised as "a man's beer"? Click here to see the ad Will mentioned in the quiz or here to get your Tee-shirt . As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnigh...

Follow your Nose... - Dhavall Gandhi's extraordinary journey to the pinnacle of Whisky blending. 08.08.2022

Send us Fan Mail In this episode you'll learn how talent and determination can bring you all the way around the world and into a job you were born to do. Will talks to Dhavall Gandhi a Whiskey Master Blender whose talent is only matched by his determination to follow his dreams and carve out a career in an "uber-niche" pursuit. Dhavall tells how from an early age his hypersensitive...

A Shot Of... (our short silly quiz!) 01.08.2022

Send us Fan Mail Which drink was the first alcoholic brand advertised on UK TV? Which drink "moved" countries thanks to the Treaty of Turin? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played bet...

Drinking in the Metaverse?! - Ben Finnegan & Alex Gibson on how tech, alcohol & marketing are colliding 25.07.2022

Send us Fan Mail In this episode you'll learn how the rapid progression of cutting edge technology is changing how people socialise and therefore how, what, where and when they drink. Will and Foxy have plenty of opinions on this topic as they reflect on the "constant change" in our interactions with tech and drink, from the historical to the next wave. But to get a better informed...

A Shot Of... (our short silly quiz!) 17.07.2022

Send us Fan Mail Which drink has its own festival in Nebraska in August every year? Which drink has a silhouette of its country as its logo? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will...

Beeronomics - Local Lessons & International Implications 10.07.2022

Send us Fan Mail In this episode you'll learn what is really happening in the Beer Industry in Ireland, Europe and around the world and, more importantly what the lessons and implications are for brewers, publicans and businesses. We're on a roll... another live episode! This time we were invited to the 7th Beeronomics Conference at Trinity College Dublin to host a special round table di...

A Shot Of... (our short silly quiz!) 03.07.2022

Send us Fan Mail Which drink was referred to as "Pig's Lemonade" in Tolstoy's War & Peace? Which drink was created in Glendale Az.? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game playe...

Confessions of a Beer Sceptic - David Gluckman on what the Beer category gets wrong and how to fix it. 27.06.2022

Send us Fan Mail In this special live episode you'll learn why the man with 50 years experience creating the biggest spirits brands in the world dislikes beer and how he thinks those who make and market it can do so much better. Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyl...

A Shot Of... (our short silly quiz!) 20.06.2022

Send us Fan Mail Which drink is part of a Caesar cocktail? Which drink is known as a "Fredo" when it's cold? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every ot...

Open Source Sustainability? Can AB Inbev lower carbon emissions & costs for all brewers? David De Schutter thinks so. 13.06.2022

Send us Fan Mail In this special live episode you'll learn how the the man leading the revolution in brewing technology for the biggest company on the planet believes that cheeper, better and greener beer is possible for all. Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyle t...

A Shot Of... (our short silly quiz!) 06.06.2022

Send us Fan Mail Which drink has 3 separate fruit infusion processes? Which drink is has an ABV that varies by up to 1% depending on its age? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will...

Fighting for Beer - (Live in Leuven I) John Brauer explains how the political, economic & technical future of beer is being played out in Europe 30.05.2022

Send us Fan Mail In this special live episode you'll learn how the Brewers of Europe organisation is fighting for Beer's place at the European table as it lobbies, researches and represents on behalf of all brewers. Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyle talk w...

A Shot Of... (our short silly quiz!) 23.05.2022

Send us Fan Mail It's time to come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. It's not too late,  just drop us a mail at BizBevPod@Gmail.com and we'll sha...

Fools' Gold? - Is investing in whiskey a good idea? Serghios Florides explores the right way and the wrong way. 16.05.2022

Send us Fan Mail Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. the last few places are available now. Just drop us a mail at Biz...

A Shot Of... (our short silly quiz!) 09.05.2022

Send us Fan Mail Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share det...

Easy Peasy - Ben Branson discusses how Seedlip changed the game for non alc drinks & what the lessons are for the next generation 02.05.2022

Send us Fan Mail Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have opened for booking. Just drop us a mail at BizBevPod@...

A Shot Of... (our short silly quiz!) 25.04.2022

Send us Fan Mail Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share det...

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