Will Keating

Business of Beverages

Business EN ↓ 156 episodes

Subscribe to the Mailing List for Updates Sign Up Here! This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators an...

Be sure to visit the podcast's website and support the creator: www.serestra.com

Author

Will Keating

Category

Business

Podcast website

www.serestra.com

Latest episode

Apr 21, 2025

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Episodes

Lyan's Den - Ryan Chetiyawardana on the practicalities of running a global cocktail "empire" 24.04.2023

Send us Fan Mail In this episode you'll learn how Ryan Chetiyawardana, with the help of his sisters, built a global cocktail empire in less than a decade and what actually pays the bills. Better known to the world as Mr. Lyan , Ryan is an engaging and passionate speaker about all things cocktails but he's just as informative about the work that goes into building up and expanding  a busi...

A Shot Of... (our short silly quiz!) 17.04.2023

Send us Fan Mail Which drink get's its main ingredient from Corsica? Which drink is available in Sweden as "Safari"? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy...

Coach Me Coach! - Executive Coaching used to be the preserve of the C-Suite but anybody working from the bar to the boardroom can benefit 10.04.2023

Send us Fan Mail In this episode you'll learn how coaching in a professional context differs from mentoring and how it can become a powerful to tool to make you a better, happier and more productive worker or manager, no matter what stage your career is at. We are joined by not one, but two qualified Executive Coaches to better understand how coaching can play a role in everybody's caree...

A Shot Of... (our short silly quiz!) 03.04.2023

Send us Fan Mail Which drink launched a "Scampi Fries" flavoured Pale Ale? Which Drink was invented by an Irish Botanist in Jamaica? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Wil...

Hop Forward - Ed Kentish-Barnes on the role of innovation in making Hops more sustainable & flavoursome 27.03.2023

Send us Fan Mail In this episode you'll learn how hops have out grown their status as the darlings of the brewing world and now need to demonstrate that they can contribute more sustainably and efficiently to beer. Ed Kentish Barnes is the MD of Steiner Hops (part of the Hopsteiner group) and as a Master Brewer for almost 20 years, he knows the benefits that the right quality hops can bring t...

A Shot Of... (our short silly quiz!) 20.03.2023

Send us Fan Mail Which drink's foamy head separates it from the competition? Which drink is served 187,000 times per hour in the USA? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will an...

Foxy's Tales: Philadelphia 13.03.2023

Send us Fan Mail In this episode you'll learn what's happening on the ground in Philadelphia as our very own Pádraig Fox gives us a view on what the city of brotherly love has to offer the (not so) discerning drinker. Foxy goes from co-host to guest again this week. He has previously reported on the drinking culture and trends in Kazakhstan but this time he's in the US of A, in a ci...

A Shot Of... (our short silly quiz!) 27.02.2023

Send us Fan Mail Which drink provides a distinctive hue during micturition? Which drink was bought by Guinness in 1993? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other...

From Duck Shit Tea to ChatGPT - How the Beer market in China is evolving rapidly with Neil Playfoot 20.02.2023

Send us Fan Mail In this episode you'll learn how the beer market in China is developing at a rapid pace, with evolving drinking culture, local recipe inspiration (Duck Shit Tea is a real thing!) and increased connectivity with the rest of the brewing world. Neil Playfoo t of Asian Beer Network is our guide as he introduces us to the dynamics of the largest volume market for beer in the world...

Been there, Duff that... 06.02.2023

Send us Fan Mail In this episode you'll learn what the state of the Spirits led  On Trade is like around the world in 2023 from a global expert and Judge of The 50 Best Bars in the World. Phillip Duff of Liquid Solutions Consulting has seen and done it all over the last +30 years in the drinks industry, as a bartender, mixologist, speakeasy owner, global brand ambassador, consultant and one m...

A Shot Of... (our short silly quiz!) 30.01.2023

Send us Fan Mail Which drink was the inspiration for the term "Limey" for English sailors? Which beverage is only sold in the Seychelles, Gibraltar, Ireland and the UK? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with...

Fancy a Cheeky Drink? 23.01.2023

Send us Fan Mail In this episode you'll learn how one distilling start up is doing everything different and yet their story is eerily familiar. We get to the bottom of things! Will and Foxy talk to Miika Salmi Lipiäinen one of the 5 brave co-founders of Kyrö Distillery Company who's naked ambition has seen them go from a sauna drinkers to serious distillers. Their rye based spirits from...

A Shot Of... (our short silly quiz!) 16.01.2023

Send us Fan Mail Which drink "saved more Englishmen than all the doctors in the Empire"? Which drink comes in "Ice Pop" flavour? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played betwe...

What's Wrong With Wine? - Steve Rannekleiv helps us to see the bright side for a category that struggles with innovation 09.01.2023

Send us Fan Mail In this episode you'll learn how a host of passionate and well informed experts battle Will's suspicion of Wine to convince him that there's innovation, excitement and, ultimately, hope for the category. Will is a self confessed "wine sceptic", frustrated by his perception of the industry's slavish devotion to tradition and glacial pace of innovation....

A Shot Of... (our short silly quiz!) 02.01.2023

Send us Fan Mail Which drink has worked with Andy Warhol and Björk on artwork for their labels? Which cocktail is named after a South American flower? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played bet...

A Shot Of... (our short silly quiz!) 19.12.2022

Send us Fan Mail Which drink was discovered by accident in Germany? Which beverage was Mark Twain so enamored with when he first discovered it that he drank it before breakfast, dinner and bed? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the...

SuperGrasse - How Steve Grasse's mystical approach to brand marketing created Hendrick's Gin & Sailor Jerry's Rum 12.12.2022

Send us Fan Mail In this episode you'll learn why the most celebrated drinks marketeer alive believes that you have to get mystical when creating brands, cultivating curiosity and captivating consumers. Steve Grasse is the man who famously pitched the concepts for Hendrick's Gin and Sailor Jerry's rum in the same day. Steve is a marketing agency chief, distillery owner and author, t...

A Shot Of... (our short silly quiz!) 05.12.2022

Send us Fan Mail Which 44% ABV drink is classified as a food by the FDA and can be sold anywhere without a liquor license? Which drink  was created to honour a visit by King George the 6th of England? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial...

Beyond the Beyond - Gráinne Gilsenan's lessons from decades of pushing NPD past category boundaries. 28.11.2022

Send us Fan Mail In this episode you'll learn how to approach beverage innovation at a project and an organisational level from someone who's been at the cutting edge of global innovation management in Diageo, SAB Miller and Costa/Coca-Cola. Gráinne Gilsenan began her career as an innovation brewer with Guinness and quickly realised that she wanted to write the NPD briefs, not just respo...

A Shot Of... (our short silly quiz!) 21.11.2022

Send us Fan Mail Which brand sent a personalised bottle to every goalkeeper that Messi had ever scored against? Which beverage is the official "Hydration" partner of the FIFA World Cup? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up t...

Sodas Vs Seltzers - An Omnibibulous Omnibus with Dave Infante 15.11.2022

Send us Fan Mail In this episode you'll learn what the hell is happening in the US drinks market as the aftershocks of explosive growth of Hard Seltzer cause an avalanche of new categories, competitors and consequences The brilliant beverage behemoth that is Dave Infante ( Fingers NewsLetter & Vinepair ) returns to the pod to catch us up on what the exactly is going on in the US right now...

A Shot Of... (our short silly quiz!) 07.11.2022

Send us Fan Mail Which fictional drink was originally created for a TV show in 1991? Which beverage is an Irish icon but was rumored to have been banned for export by the EU? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a sh...

Disreputable Exchange - Prof. André Sammartino on the controversial obfuscations of Micro & Macro brewers. 01.11.2022

Send us Fan Mail In this episode you'll learn how an academic approach to studying the Australian Craft Beer scene has given greater insights into how brewers large and small avoid transparency for short term gain but at the cost of long term credibility. Will talks to Professor André Sammartino , from the University of Melbourne in Australia about the 12 "Golden Rules" for success...

A Shot Of... (our short silly quiz!) 24.10.2022

Send us Fan Mail Which drink originally contained Lithium Citrate as a "mood stabiliser"? Which beverage launched in the USA at the premier of Saturday night Fever? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a sh...

For Heavan's Sake - Kyoko Nagano on the complexities & contradictions of Japan's divine but troubled drink. 17.10.2022

Send us Fan Mail In this episode you'll be treated to an outstanding overview of a category that is both familiar and exotic, Sake. The most Japanese of all drinks has hit the headlines around the world as growing exports but falling consumption at home have caused issues for brewers and the taxman alike. Luckily Kyoko Nagano   of Sake Lovers Inc. was available to help guide Will through the...

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