Sean Low
Business of Being Creative with Sean Low
I'm Sean Low, and I've been lending practical business advice to those in the business of being creative since the early 2000s, including accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sawyer Berson, Style Me Pretty, Marcy Blum, Michelle Rago, and Sylvia Weinstock--to name a few. The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I'll give you straight up, no holds barred advice on handling what happens from deal to done. The journey with your client begins when they first connect...
Where to listen?
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Episodes
Episode 220: Make Change A Choice 22.07.2025 17:44
Change sucks. It is hard, really hard and the inertia to change is a powerful mistress. The decision to change has to be with intention and an ultimate endeavor to reset your foundation without regard to result. Let's talk The Dip. Original Episode Number : 52 | Original Air Date: 5/18/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean's tips a...
Episode 219: Value Delivery, The Journey Is The Destination And Pricing From The Top Down 15.07.2025 19:19
Every creative business takes a journey with and for its clients. The points along the way are its value. No doubt, the goal is inevitable if the journey is profound. In this episode, will will talk about the importance of value delivery, subjective and objective and getting paid what you need. The implications will result in the 3W's — where were you, where are you and where are you going. Of cou...
Episode 218: What Is Your One Thing? 08.07.2025 12:30
At the end of the day, you need permission to do what you do as you would do it. The one thing you have to have to create. Let's talk about Sunday dinner. Original Episode Number : 103 | Original Air Date: 6/14/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean's tips and advice? Talk Back!! Email Shawn or record a voice message directly thro...
Episode 217: Choosing What To Measure 01.07.2025 15:24
Since the dawn of the industrial age, if we can measure it, we will. For creative business, those standards are and will always be amorphous. How do you value an idea? Let's talk trains and clocks. Original Episode Number : 61 | Original Air Date: 7/20/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean's tips and advice? Talk Back!! Email Shawn...
Episode 216: The Intention Reception Paradox 24.06.2025 20:13
Just like governments do not run like businesses, so too does creative businesses not look like other businesses. All too often what would be expected in business, is not true for creative business — say the customer is always right, being hungry and scrappy always works and, of course, price matters above all else. Enter the intention/reception paradox. Listen in… Original Episode Number : 24 | ...
Episode 215: Integrity 17.06.2025 12:49
Integrity means getting paid to ask better questions and being willing to live with the answers. Sound cryptic? It is not. Listen in for my explanation. Original Episode Number : 114 | Original Air Date: 11/8/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean's tips and advice? Talk Back!! Email Sean or record a voice message directly throug...
Episode 214: Proaction 10.06.2025 16:15
What does it mean to be proactive? How often do you practice being, well, you? Let's talk brain surgery. Original Episode Number : 49 | Original Air Date: 4/27/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean. Low.35 | LinkedIn | Twitter: @Se...
Episode 213: Gender and Race 03.06.2025 24:21
Art does not see color or sex; clients do though. As with all things creative, how can the business story compel your art to move beyond bias? To do that though you will need to allow conversations to happen as you see them and remove the "get to yes" mentality. Maybe not a solution, but it is a start and definitely worth a conversation. Listen in… Links & Resources: Host: Sean Low of The Busine...
Episode 212: When You Assume… 27.05.2025 11:53
If you start a line of reasoning with a presumption, you can only go one way. For most creative businesses, the presumption makes no sense so you can only go the wrong way. The old saying is true, when you assume, you make an…oh you know the rest. Original Episode Number : 127 | Original Air Date: 6/20/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Colle...
Episode 211: Entrepreneurship 20.05.2025 15:19
I define entrepreneurship as being convicted enough to be relentless in having others believe as you do. This permeates everything a creative business is all about. Let's talk about Chobani Greek Yogurt. Original Episode Number : 73 | Original Air Date: 10/26/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on s...
Episode 210: The Four Transitions That Define Creative Business 13.05.2025 18:19
Every creative business has four transitions: Potential Client To Actual Client, Idea To Design, Design To Production, Production To Reveal. As with all one-way valves, if they are leaky, things are going to go afoot, often drastically so. Enter Diana Prince. Listen in… Original Episode Number : 14 | Original Air Date: 8/11/2020 Links & Resources: Host: Sean Low of The Business of Being Creative L...
Episode 209: Contracts 06.05.2025 14:33
A contract is when your business talks. Do you want to shout? Whisper? Or pretend you are not talking? How about you just tell a story? Original Episode Number : 101 | Original Air Date: 5/31/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean. Lo...
Episode 208: The Importance Of Your Core 29.04.2025 13:08
The impact your work as a creative business will have and the places you might take it depend on your core and consistency between your business and your artistry. The frog and the scorpion comes to mind. Original Episode Number : 91 | Original Air Date: 3/15/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on s...
Episode 207: Understanding Herbie And The Importance Of The Theory Of Constraints To Creative Business 22.04.2025 26:09
You would not think an operations management book would be so critical to the success of a creative business. After all creative businesses do not produce widgets. Process is process though and if you are not appreciating bottlenecks and motion, you will likely invest in the wrong solution. Enter Herbie and the cub scout hike. Listen in… Original Episode Number : 29 | Original Air Date: 11/24/2020...
Episode 206: Macro and Micro 15.04.2025 17:04
The world is upside down so I better react by screaming louder and compromising more. Except you only want ten clients. How about you become more specific, not less? Original Episode Number : 120 | Original Air Date: 2/7/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | ...
Episode 205: Dignity 08.04.2025 14:09
As a creative professional, you see what others do not. It is why you get paid. You try to lead those you seek to serve with a guiding hand. And yet. When those around you refuse your direction what are you to do. Let's talk about Leona Helmsley. Original Episode Number : 88 | Original Air Date: 2/22/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collect...
Episode 204: How Do We Come Together? 01.04.2025 20:54
We live in a world of validators, franchises and even networks. Duncan Hines, McDonald's and The St. Regis. What if we created a different kind of consortium for creative business? Would we all be able to play nice in the sandbox and change the way clients make their choices? What would the world look like if we did? Original Episode Number : 47 | Original Air Date: 4/13/2021 Links & Resources: Ho...
203: Perfect Egg Reprise 25.03.2025 13:10
So you want to start something new or continue going on a new endeavor. How do you go about thinking about whether it makes sense to start and/or keep going? Remember The Perfect Egg. Original Episode Number : 139 | Original Air Date: 12/5/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instag...
202: The Next Mega Brand 18.03.2025 19:53
All artists want to leverage their creative business. Most use influence and/or product to get where they want to go. They all want to be the next mega brand, the next unicorn. What if, instead, it was about community, connection, and intimate relationships? Let's talk Marth Stewart and Shop My Porch. Original Episode Number : 54 | Original Air Date: 6/1/2021 Links & Resources: Host: Sean Low of...
201: Tony Hsieh's Legacy 11.03.2025 23:24
Delivering Happiness shows what it means to change thinking and to solve a different problem. It also shows the power of scarcity, relationship and purpose. Zappo's is the story that resonates louder today than ever. Listen in… Original Episode Number : 31 | Original Air Date: 12/8/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Cre...
200: The Importance Of Structure 04.03.2025 12:01
A slinky stretched out down the stairs is the same toy as the one sitting on the shelf unless you bend or break a rib. So too your creative business. Structure is everything. Original Episode Number : 130 | Original Air Date: 8/1/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanL...
199: A New Way To Introduce Employees To Your Business 25.02.2025 17:41
Creative businesses are busy. Many are seeking new employees as they grow. The question is what do you do when they show up? Teach tasks or show culture. Let's talk Herbie, Think Again, Loonshots and video diaries. Original Episode Number : 76 | Original Air Date: 11/23/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follo...
198: Living In Wonderland 18.02.2025 17:26
Creative business is all about the irrational, the ephemeral, the desire for other. It is the business of hope and transcendence. How you get from challenge to solution is of course a trek through the unknown. Welcome to Wonderland. Original Episode Number : 45 | Original Air Date: 3/30/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Busines...
197: Do You Want To Learn Another Language? 11.02.2025 17:51
Clarity. Nuance. Exposition. Chameleons can do any of these because they are too busy being Chameleons. Let's explore what it means to dig deeper holes. Original Episode Number : 116 | Original Air Date: 12/6/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Face...
196: Creative Ways To Improve Client Experiences 04.02.2025 19:07
The fluency of creative business is ever on order today. Design, Production, Installation/Reveal are the stages every creative business inhabits. The path forward remains with the opportunity for exposition. Simply, how do you get better at being memorable. Let's talk Blow Pops. Original Episode Number : 57 | Original Air Date: 6/22/2021 Links & Resources: Host: Sean Low of The Business of Being C...
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