Business of Being Creative with Sean Low

In today's world, we are what we measure. We hear it all the time now — data analysis, big data, consumer preferences, artificial intelligence and computer learning to show us what we see, feel and even touch. What does that mean for your creative business? Umm, everything. If experience is what you truly sell, then making sure that you define the success of that experience in your own iconic way...

We have all experienced the utter toxicity of an out of control client. What makes for great client management? Easy — Knowing the 4 transitions and living the 3Ws. Original Episode Number : 96 | Original Air Date: 4/26/2022 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Fol...

Storytelling requires engagement and imagination. If you lay it all out there you rob me of my ability to dream. Let's talk about fairness, no more no less and being the adult in the room. Original Episode Number : 85 | Original Air Date: 2/1/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Inst...

All creative businesses are actually in the information and communication business far more than they are in the making stuff business. Understanding how communication tools have grown — from hieroglyphics to Zoom is critical to recognize the future that awaits for creative business. A quick trip through the past century of communication tools is a great place to start. Listen in… Original Episode...

Most people think about their creative businesses as singular not communities. What a missed opportunity. Let's talk about JazzWire and Shop My Porch. Original Episode Number : 107 | Original Air Date: 7/26/2022 Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative Link:  JazzWire Link: Join Sean's Collective of Business Creatives...

Bernadette and I discuss all things DEI and its impact on all business, creative and not. We talk about opportunity and change and the desire to be human. We also talk about forgiveness and being anti-cancel culture. Original Episode Number : 71 | Original Air Date: 10/12/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Gue...

To be successful in creative business, you have to get paid for your talent, wisdom and experience. But what does that mean? In fact, what does each of talent, wisdom and experience mean? And why do they need to go together with the glue of resilience, conviction and faith? The answer is in the question, Is it art or the creation of art? Listen in… Original Episode Number: 36 | Original Air Date:...

If someone asks you which you like better — chocolate or vanilla when you like strawberry, what does your answer really mean? Comprehension requires definition not explanation. Listen in and I will explain what it all means for your creative business. Original Episode Number: 108 | Original Air Date: 08/16/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's C...

Fall is upon us and the instinct is to race ahead. What if you did one thing less? What would you have to charge to do it? Can you choose not to chase the shiny penny. Let's talk The Perfect Egg. Original Episode Number: 64 | Original Air Date: 08/24/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social med...

Change is painful.  It just is.  Nobody wants to change, we are compelled to because we hope the future is brighter if we do.  For creative businesses, this is about telling a deeper story, not a better one.  To tell the deeper story, you need to know your community and the history of seatbelts in the U.S. Listen in… Original Episode Number: 11 | Original Air Date: 07/21/2020 Links & Resources: Ho...

Intentionality and singularity require purpose.  It means you have to fish with a spear. Original Episode Number: 122 | Original Air Date: 04/11/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 |  Facebook: Facebook.com/Sean. Low.35 |  LinkedIn |  Twitter: @SeanLow Have an o...

To be effective, you have to communicate well. Translate senses. Explain even better. Let's talk bond math. Original Episode Number: 74 | Original Air Date: 11/9/2021 L inks & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 |  Facebook: Facebook.com/Sean. Low.35 |  LinkedIn |  Twitter:...

We are on the precipice of emergence. We can feel it — the demand for creative business is exploding as people search to express what they have not been able to express for the last year. Savor the responsibility and slow down. Let's talk about Fannie Mae and Freddie Mac. Original Episode Number: 46 | Original Air Date: 4/6/2021 Links & Resources: Host: Sean Low of The Business of Being Creative L...

If you build your business on the next project, then the pressure to take what comes next is overwhelming.  Digging deeper holes does not mean only one thing.  It is all about skimming the cream off the top… Original Episode Number: 131 | Original Air Date: 8/15/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean o...

The world can create a lot of noise and chaos today. It becomes ever harder to see the forest for the trees. Do one thing less and return to your play with better defined characters. Original Episode Number: 92 | Original Air Date: 3/22/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram:...

Contracts are the lifeblood of any business, creative business especially. And yet 99 times out of a 100, they are gobbledy gook that you paid a lawyer to write for you in a way that protects you but does little to define the relationship your business will have with your client. It does not have to be that way. Enter the Trip Tik. Listen in… Original Episode Number: 21 | Original Air Date: 9/29/2...

When you hit the wall, find yourself unable to rise to the responsibilities in front of you, you are burning out. The question is why and what to do about it. Let's talk about free diving. Original Episode Number: 109 | Original Air Date: 8/30/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Link:  Kimi Werner Podcast Follo...

Marketing or meaning? Emotion. Storytelling. Design. Luxury. Beautiful. Tasteful. Elegant. Sophisticated. None of these words really mean anything without context. It is up to you to make them valuable or banal, rich or colloquial, layered or trite. Let's talk Crazy Eddie… Original Episode Number: 78 | Original Air Date: 12/7/2021 Links & Resources: Host: Sean Low of The Business of Being Creative...

Work Smarter, Breathe Deeper, Have The Courage To Fail And The Conviction To Try Again. Enter the difference between illusion and delusion, The Blue Angels and The Goal. Listen in… Original Episode Number: 10 | Original Air Date: 07/14/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram:...

Price connotes value and the number itself tells a story. Your price has to align with your story or you have nowhere to go. Let's talk about your favorite fancy restaurant. Original Episode Number: 100 | Original Air Date: 05/24/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanL...

Just because you cannot see the air you breathe does not make it any less necessary for you to live. Same goes for risk. If you do not know what risk you are taking, when and how in your creative business, you are just gambling. More like playing Russian Roulette. Let's talk arbitrage. Original Episode Number: 53 | Original Air Date: 5/25/2021 Links & Resources: Link to Sound File for Visually Imp...

Great clients are made not born. The better you define your process and what is expected of them and your creative business, the better the experience will be for everyone. That said, there are three overarching characteristics that help define clients and allow for true alignment: Motion In Fear, Resolute Decision Making and Patronage. Listen in… Original Episode Number: 28 | Original Air Date: 1...

Artificial Intelligence is not the stuff of science fiction any more. It is here and will become part of our lexicon forever more. What it means for you and your creative business is fascinating. Being human has never been more important. Original Episode Number: 119 | Original Air Date: 01/24/2023 Links & Resources: Host:  Sean Low of  The Business of Being Creative Have your own opinion on Sean'...

COVID has caused major disruptions and required alternate ways of doing business. It means that your business model needs to account for risk and perhaps change altogether. Let's talk 3 point baskets. Original Episode Number: 66 | Original Air Date: 09/07/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on socia...

You tell two stories. The first is why we should believe in your work as an artist and the second is why we should believe the story of your business. The story of your art is ephemeral, your business grounded. Two voices that must each speak for you to be successful. Enter Frederick The Mouse. Listen in… Original Episode Number: 16 | Original Air Date: 08/25/2020 Links & Resources: Host: Sean Low...