Business of Aesthetics Podcast Show

In this week's edition, Jeff and Naren explain ways to grow aesthetic practices with Male Patients! Tune in Now!

Not everyone should engage in multi-surgeon practices. Working in a larger system occasionally goes against a person's core values. Under these circumstances, the best course of action is to open your own aesthetic practice. In this week's edition, Dr. Umbareen Mahmood joins us to talk about how she started her own boutique practice and what sets her apart from others in a competitive market like...

Building a multi-disciplinary practice in the aesthetic industry can be quite challenging. Multi-disciplinary practices offer a comprehensive choice of procedures including plastic surgery, skin & laser treatments, and other metabolic aesthetics. Furthermore, having supportive care for patients, choosing the right providers and specialists, buying equipment, and handling staff are also essential f...

These are some of the questions you should ask yourself when stepping into a new year. Why? Health-related industries such as the aesthetics sector are fast-paced. New technologies get introduced to the market and trends come and go. So, what you may have as your SEO strategy, social media campaigns, and other initiatives may not match the market one year from now. When it comes to websites, Googl...

There are various titles for aesthetic nurses. They may be referred to as nurse injectors or even cosmetic nurses. Even though their titles could be slightly different, the essence of what they accomplish on a daily basis is the same. You should search for opportunities to connect with aesthetic professionals and begin training on any aesthetic procedures you can if you want to get started as an a...

Empowering employees is a culture, and it is vital for a business to expand sustainably. However, it requires improving communication clarity, strategic delegating, and trust. Any organization leader must master soft skills, and knowing how to inspire and motivate employees is essential for leaders of all tiers and businesses. In this week's edition, we invite dr. Ryan Neinstein to share his exper...

In this week's episode, We bring to you some of the best clinical tips we received from our guests on the show. 

The best practices for healthcare marketing were once thought to include direct marketing, print materials, and building a referral network. However, according to recent studies, online marketing is replacing old methods as potential patients in today's society search for information online before they reach out to any professional regarding their needs. Because of this, online marketing is essent...

In an industry such as Aesthetics, where it's pivotal to establish yourself as a trustworthy provider, positive reviews and referrals can make a huge difference. If these strategies are done right, you can build a loyal patient base and thrive in no time. In this week's episode, Dr. Renee Burke talks about how she started her solo practice and used these strategies to build her practice. Dr. Burke...

Changing careers to pursue one's dreams and passion looks daunting. However, you can avoid difficult hurdles along the way if you carefully plan a growth strategy where you can manage staff, patients, treatments, finances, and marketing. In this week's edition, we invited one of the true pioneers in the aesthetic industry to our show, Dr. Carol Clinton, to share how she started and grew her busine...

The aesthetics market is a people-driven sector. Thus, medspa owners need to pay close attention to how they conduct both their consumers and their staff. In this episode, Jeff invites Sara Shikhman, a corporate attorney, to discuss regulations concerning employment, non-competition agreements, MSOs, commissions, payment structures and other topics.

In this week's edition, Jeff invites Dr. Olga Bachilo to give some unique perspectives on a variety of operational aspects of running an aesthetic practice. Dr. Bachilo explains how she began her aesthetic practice and successfully built a patient base by doing things differently and why such approaches perform better in the current aesthetic market. She also goes into detail about how and what sh...

Many aesthetic business owners think having an appealing website does the trick. But it's hardly the case. Websites can easily be a waste of money for a number of reasons. This week Jeff and Naren Arulrajah discuss 4 common website mistakes and offer advice on how to avoid them. Tune in now to learn more! 

In this week's edition, Jeff, Naren and Ryan join us to discuss how to convert more calls into new patients, In this incredibly competitive aesthetic market. Knowing how to convert more calls into new patients naturally represents a valuable front-office skill to increase practice profitability. Tune in now to discover more!

This week's podcast is between Jeffrey Richmond and Kevin Meyers from Monarch Laser Services on buying aesthetic products. They discuss the things that should be taken into account when buying products, as well as negotiation and return on investment. In addition, Kevin Meyers emphasizes questions one should ask themself before purchasing a product. Listen to this episode for a transparent look at...

In this week's podcast, Dr. Leslie Carter talks about how she started her business after training and expanded her practice over the years. Listen to this episode and discover more about staff and management strategies, how she treated patients differently than other dermatologists and the lessons she learned.

To thrive as a business owner in today's information-driven world, you must be conscious of every single aspect that influences patients' decision-making. This week, Naren and Jeff join us to talk about how people buy aesthetic services and what businesses can do to drive sales & more!  

The Business of Aesthetics Podcast is celebrating our 100th episode this week with this special podcast! Our hosts Jeff Richmond and Naren Arulrajah look back at some of the most memorable highlights from our last 99 episodes. 

In this week's edition, Jeff Joins Scott Carson, Dale Koop and Dr. Rishi Gandhi to discuss everything there is to know about buying, selling and trading-in pre-owned aesthetic equipment such as recertification fees, training, servicing, FDA regulations, recession strategy and more! 

In this week's edition, Dr. Anureet Bajaj joins Jeff to discuss her journey as a plastic surgeon and provides insight on how she turned her private practice into the thriving business that it is today.

In this podcast episode, Jeff and Dr. Jordan Frey speak about the typical financial errors that practitioners make and offer helpful advice on how to avoid and overcome them. 

In this week's edition, Jeff invites Dr. James Collyer to share his journey from being a graduate to owning a practice in a thriving neighbourhood in Seattle, as well as some of his management philosophies and more.

Managing people is one of the most challenging things for a business owner. In this week's edition, Jeff invites Naren Arulrajah to share some of the management principles that helped him build EKWA into the thriving business that it is today. 

In this episode, Dr. Keith Neaman discusses how he established goals, managed employees, and handled other operational procedures as he built his practice from a start-up to a lucrative aesthetic business. 

In this week's edition, Naren Arulrajah and Jeff discuss the opportunities Google organic marketing presents for aesthetic practitioners, elaborate on how to leverage existing customers and use MVP events as a marketing tool.