Business of Aesthetics Podcast Show

In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with Kara McClanahan, a trusted advisor in the world of aesthetic clinics. Instead of spending tons of money chasing new clients, Kara explains how to build trust with the ones you already have. She talks about membership programs, long-term treatment plans, and how to turn happy clients into loyal fans who tell e...

Welcome to Episode 238 of the Business of Aesthetics Podcast! In this episode, host Michael Walker sits down with Brittany Perez—an inspiring business owner, aesthetic injector, and national trainer. Brittany shares how she built a thriving culture at Mela Medical Spa where team trust, strong values, and personal growth come first. You'll hear how Brittany went from being a nursing instructor to o...

In this inspiring episode of the Business of Aesthetics Show, host Lauren Umstattd chats with Nurse Practitioner Aimee Kryger about her exciting journey into the world of aesthetics. Aimee shares her background in critical care and ENT, how she discovered her passion for aesthetic medicine, and the steps she took to transition into a thriving private practice. You'll hear about the challenges and...

In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with Shannon Blake, Director of Partnerships Aesthetics at Podium, to talk about how clinics can grow their practice faster by replying to leads quicker and using smart tools like AI. Shannon explains what "Speed to Lead" really means and why it matters more now than ever—especially with the aesthetics industry fa...

In this exciting episode of the Business of Aesthetics podcast, host Michael Walker welcomes Ben O'Brien, co-founder of the Faces Consent app. Ben shares his journey from opening clinics across the UK to building one of the most powerful all-in-one tools for aesthetic professionals. Ben explains how Faces Consent started as a simple way to collect patient consent forms, but quickly grew into somet...

In this informative episode of the Business of Aesthetics podcast, host Michael Walker sits down with healthcare attorney and entrepreneur Sara Shikhman, Managing Partner of Lengea Law, to explore the essential legal considerations every aesthetic practice should understand. Sara shares her personal journey from practicing law to launching and scaling a successful med spa, providing a unique dual...

In today's fast-paced aesthetics industry, patients aren't just looking for single treatments—they're seeking transformative results with minimal downtime. In this insightful episode of the Business of Aesthetics podcast, host Michael Walker sits down with expert aesthetic consultant and educator Tracey Lizsa Mancuso to explore the art and science behind treatment stacking—a strategic approach to...

What does it take to transform an entire industry? In this must-listen episode of the Business of Aesthetics Podcast, we sit down with one of the most influential figures in aesthetic nursing today—Tracy Hotta, founder of THMA Consulting. From her early days in ER and OR to becoming a nationally recognized educator and advocate, Tracy shares the powerful story behind her journey and how she's been...

In this episode of Business of Aesthetics, host Dr. Lauren Umstattd sits down with Dr. Milind Kachare, a rising plastic surgeon who recently joined Nayak Plastic Surgery in St. Louis. Dr. Kachare shares his journey from medical school to aesthetics, the mentors who shaped his career, and how he managed crucial decisions—including whether to join a practice, start his own, or go the hospital route....

In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow. Many practice ow...

Welcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he...

In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients. You'll learn simple steps to ge...

In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with internationally renowned plastic surgeon Dr. Stanley Okoro, also known as the "Bow Tie Doctor." Dr. Okoro shares his journey from general surgery in the Navy to becoming a double board-certified plastic surgeon with a thriving practice in Metro Atlanta, Georgia, and international locations in Lagos and Abuja,...

Surgery is just one part of a patient's journey-recovery plays a critical role in their overall experience and results. Poor post-op care can lead to slow healing, unnecessary discomfort, and even dissatisfaction with the procedure itself. In this episode, private nurse Kelly Greytok shares how better post-op support leads to faster healing and happier patients. From nutrition tips to caregiver gu...

In this special episode of the Business of Aesthetics podcast, we welcome Dr. Lauren Umstattd, a distinguished, board-certified facial plastic surgeon who has dedicated her career to helping patients achieve confidence through aesthetic medicine. With a background as a Division One gymnast and a strong foundation in surgical expertise, Dr. Umstattd brings a unique perspective to the art of aesthet...

In this episode of Business of Aesthetics, host Michael Walker sits down with Dana Zeitler, the founder and CEO of Deluxe Med Spa in Naples, Florida. Dana has over 30 years of experience as a physician assistant and has been a leader in the aesthetics industry for 14 years. Her expertise extends beyond patient care—she is a mentor, educator, and a strong advocate for building confidence through ae...

In this episode of Business of Aesthetics, we are thrilled to welcome the esteemed Dr. Lonny Green, also known as the Ninja Injector, from Revive Aesthetics in Richmond, Virginia. With an impressive background that includes degrees from Stanford, UCLA, and Harvard, Dr. Green has established himself as a leading expert in the aesthetics industry.

In this episode of the Business of Aesthetics Podcast, host Michael Walker welcomes a licensed electrologist and the founder and CEO of Beverly Hills Hairfree. With over 27 years of experience in permanent hair removal, Alana Dzurek has revolutionized the field through her expertise in multi-probe galvanic electrolysis, a method recognized as the gold standard for effective and long-lasting result...

Welcome to a compelling episode of the Business of Aesthetics Podcast, where we explore the evolving intersection of aesthetics and wellness with Carmen Stansberry, a double board-certified nurse practitioner and founder of The Advanced Practice. With over two decades of clinical expertise spanning women's health, menopause care, obstetrics, and more, Carmen is a trailblazer in empowering aestheti...

In this highly anticipated episode, experienced host Dana Zeitler—founder and CEO of Deluxe Medspa explores into essential strategies for aesthetic professionals. She is joined by Naren Arulrajah, co-founder of the Business of Aesthetics community and CEO of Ekwa Marketing, along with Shelly Schultz, Director of Sales at Ekwa Marketing. Together, they provide invaluable insights into building a su...

Welcome to this exciting episode of the Business of Aesthetics Podcast, where we spotlight Naren Arulrajah, founder of the Business of Aesthetics community and CEO of Ekwa Marketing. With over 18 years of expertise, Naren has transformed the digital marketing landscape for aesthetic professionals worldwide. This episode is a must-listen for aesthetic practitioners who want to thrive in 2025 by lev...

In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Deborah Quinn, an AANP-certified family nurse practitioner with dual certification in dermatology. Deborah brings over 25 years of nursing experience and 16 years specializing in medical, surgical, and cosmetic dermatology. As the founder of Clarity Acne and Aesthetic Dermatology in Suffolk, Virginia, Deborah...

Welcome to this inspiring episode of the Business of Aesthetics Podcast. Michael Walker sits down with Alina Wilson, founder and CEO of Bridgeport Laser and Wellness Center and author of the thought-provoking book Thoughtful Aging. Alina brings a unique blend of wisdom, compassion, and advice stemming from her profound commitment to helping women embrace their true beauty inside and out. This epis...

Welcome to the latest episode of the Business of Aesthetics Podcast show. In today's episode, Michael Walker sits down with Naren Arulrajah, the Chief Visionary and CEO of Ekwa Marketing, to explore a pressing challenge faced by many aesthetic practices: missed opportunities. Together, they unpack how leveraging chatbots can help practices provide 24/7 engagement, reduce missed calls, and signific...

By popular demand, the exclusive "How to Incorporate Membership Plans to Grow Your Practice" webinar is now available as a podcast! In this insightful session, host Naren Arulrajah moderates a dynamic discussion with a panel of industry leaders: Stephen Boice, Adrienne Easterling, Sara Shikhman, and Ryan Davies. Each panelist brings their unique expertise and practical experience to help practices...