Business of Aesthetics Podcast Show

In this week's episode, Jeff and Dr. Philip Werschler discuss the power of group purchasing options, or GPOs. Dr. Werschler speaks on efficient practice management and the ins and outs of bulk purchasing through representatives whom you may or may not be able to trust.

In this week's episode, Jeff, Naren and David Carraway discuss ethics and how ethics affect the world of aesthetics. David provides some insightful advice on good ethics and on how to build relationships with doctors.

In this week's episode, Jeff and Naren discuss mindsets and why it's so important to cultivate the right mindset in your team members. You'll also learn how switching a patient's mindset and then leveraging it can be crucial in your business.

In this week's episode, Jeff and Dr. Judah Garfinkle discuss looking at a patient's aesthetic treatment from an orthodontic perspective and vice versa. Oftentimes, a patient is viewed only from the doctor's area of speciality, but today we learn that looking at a patient's issue from another point of view can put the patient on the best path of treatment.

In this week's episode, Jeff and Naren discuss 10 steps to a positive new patient experience and explain how doctors and practice owners can use these steps in their practices to influence their patients and staff.

In this week's episode, Jeff Richmond and Dr. Carolyn Jacob discuss what it's like practicing medicine during the COVID-19 pandemic and identify the drive that keeps them going daily. Listen in to hear what they have to say about telehealth, discover what drives Dr. Jacob, and learn what it takes to be involved in innovation.

In this week's episode, Jeff and Naren discuss the Morning Crunch, a meeting where the entire team comes together before the first patient arrives. The team discusses the patients scheduled for the day, everything happening that day, as well as plans for any conflicts that may possibly happen and how they will put those 'fires' out.

Identifying the right pricing strategies for your aesthetic practice is vital to optimizing both the number of appointments and profit. In this week's episode, Jeff and Naren discuss the importance of pricing strategies and how they impact your business. They share several proven strategies that will increase your profits and help you stay ahead of your competitors.

In this week's episode, Jeff & Naren discuss the 6 Principles of Influence and how Doctors & Practice Owners can use these Principles in their Practice to influence their patients & staff. They also discuss how to effectively use each of these principles in day today life to create better results.

In this week's episode, Jeff & Naren discuss some of the biggest challenges faced by the aesthetic practice owners pre & post-COVID and the impact of COVID in the aesthetic industry. They also speak about some of the biggest changes in the industry and the importance of adapting to these changes to succeed and continue to grow as a thriving practice.

This week Jeff Richmond interviews the Founder of the center for Smartlipo & plastic surgery, Richard M. Goldfarb, M.D., F.A.C.S., and discusses effective ways to grow your Esthetic Practice post-COVID. Dr. Goldfarb is a highly sought after Surgeon who lectures and trains physicians both nationally and internationally on numerous cosmetic, surgical, and esthetic laser topics. As a result of his re...

Have you ever wondered why your marketing is not working despite the fact that you spend thousands of dollars on it? In this podcast, Jeff Richmond interviews Naren Arulrajah, the Digital Marketing expert & CEO – Ekwa Marketing on  'Adwords versus SEO'  to help master the most productive marketing technique for your Aesthetic Practice. Listen to this episode and identify the loopholes in your mark...

This week we have an insightful conversation between Jeff & Naren where they discuss about  Selling vs Educating, and what every aesthetic practice owner should know about it. Jeff is an expert with over 2 decades of experience and is sharing with us on this episode how his knowledge and experience has helped his practice by helping the staff and team understand the mindset of the patients and hel...

This week we have an insightful conversation between Jeff & Naren where they discuss about  Implementation of new technology for an aesthetic practice . Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and implementation of new technology to increase huge profits over the past years. Key Discussion Points: Recap of...

In this week's episode Jeff Richmond shares his insight on the topic,  Buying Smart- Buying Safe, which Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and increased profits over the past years. Key Discussion Points: How do you choose the procedures How to think about the investment Cash Flow and financing or Purc...

In this week's episode Jeff Richmond shares his insight on the topic,  How to Optimize Patient Scheduling and Minimize No Shows  and how following a high standard for answering calls at your practice could improve the performance of your practice and help you and your practice to schedule more appointments and have 0% no shows. Key Points Recap of Episode 1 What are the questions a patient could h...

In this week's episode, Jeff Richmond shares his insight on the topic, The Phone Consultation and how following a high standard for answering calls at your practice could improve the performance of your practice and continue to grow the number of consultations scheduled through calls. Key Points Who is an Aesthetic Patient? They are not someone who needs a procedure, they are someone who wants a p...