Business Muscle

Struggling with sales? Today we’re talking about 5 reasons why your sales strategy might be failing. We’ve learned quite a few things the hard way over the years. Now we’ve refined our processes, and nailed down the sales strategy that actually works. Today we start with the basics and cover how to find your ideal client, which makes sales not feel so “salesy.” We chat through ways to align your s...

Today we are thrilled to welcome Mike Sjogren to the podcast! Seven years ago Mike had a life changing event that made him decide he was done trading time for money in the corporate world. He launched his own short term rental business starting with just one rental property, which grew to 15 in the first year, and over 80 today! Mike is the go to guy for all things short term rentals with over 90k...

Welcome back to another wellness Wednesday episode! Today we’re chatting about how to bulletproof your lower back. Your lower back is crucial to performing daily movements such as picking up your child and carrying groceries, but all too often can cause nagging pain and discomfort.  Today we’re talking about all the sneaky causes of lower back pain (you probably didn’t know some of these caus...

Based on data but the U.S. Bureau of labor statistics in 2022, 65% of businesses fail within the first 10 years. Since businesses fail way too often, today we’re talking about why you should be steering clear of ways to make a quick buck, and instead thinking about the long term health of your business. The strategies you implement early can dramatically change the forecast of your business. ...

Today we welcome Antea Amoroso to the podcast! Antea is the founder of Antea Amaroso Designs. She launched her business in 2011, after designing multiple handmade pieces of decor and signage for her own wedding. Her passion quickly turned into a signage rental business and grew to become one of the top vendors at the most popular wedding venues throughout New England. Once COVID happened in 2020,...

5 ways to get back your time! Time is your most valuable resource! You can always make more money, but you can’t increase the amount of time you have in a day. How often do you feel like you were “busy” all day, but have nothing to show for it? Today we’re chatting about our 5 favorite hacks to increase your efficiency, so that you don’t feel like your time is slipping away.  We chat about ho...

Today we welcome Manny Lubin, co-founder of Slate Milk to the podcast! Slate Milk is a high protein, lactose free chocolate milk company that strives to give chocolate milk a “clean slate.” Slate has seen massive growth since their Kickstarter campaign in 2019, making an appearance on NBC’s Shark Tank, and successfully launching to top retailers such as Whole Foods, Wegman’s, and Harris Teeter.&nb...

2023 was a year of growth for both of us, as well as our businesses. Today we get brutally honest about all of the things that did, and didn’t go as planned this year. We’ve realized that failure is a normal part of the process when working towards your goals, and that taking the time to reflect on your challenges can set you up for much more success.  On today’s episode we chat about everyth...

We’re back this week with another bonus Wellness Wednesday episode! Today we’re unpacking the buzz around assisted stretching. We’re huge fans of the benefits of assisted stretching, which include increased range of motion, decreased muscle soreness, improved circulation, and even decreased stress!  Today we unpack all of the myths around assisted stretching - because not all stretches are cr...

Today we welcome Laura-Marie Small to the podcast! Laura-Marie is founder of Kidcasso Art Studio. Kidcasso is dedicated to providing kids from age 1 to 18 a safe space to play, create, explore, and discover. Laura was diagnosed with a language based learning disability at the age of 8, and has continued to prove herself over and over again. Today we chat with Laura-Marie about how she built Kidcas...

This week on the podcast, our top 6 favorite pieces of business advice! While some of these may conflict with what you’re heard elsewhere, here’s the top 6 things that we truly believe have gotten us to where we are.  Today we chat about a few of our favorites, like how important it is to say yes to every meeting, even when you’re busy. Know your financials in and out, or connect with someone...

Today we welcome Jody Merrill to the podcast! Jody is the owner and founder of BTone, one of New England’s fastest growing fitness chains. She opened her first BTone in 2010, grew to multiple corporate locations, and has since franchised to a total of 16 locations. Jody knew that the pilates world was missing something, and brought her own unique fun, energetic style to the scene.  Today we c...

On today's episode of the Business Muscle Podcast, we're diving deep into the world of email list building—a crucial aspect of modern marketing and business growth. Whether you're a seasoned marketer or just starting out, building an email list is essential for reaching and nurturing your audience. In this episode, we'll explore three key strategies to help you jumpstart your email list growth: cr...

We are back with another wellness Wednesday episode! Today we’re talking about four common pelvic floor myths, and why you shouldn’t fall for them! Did you know that just doing kegels could actually be making your pelvic floor symptoms worse? Today we cover what’s true, what’s not, and everything in between.   There are so many simple, easy, and effective strategies you can start impleme...

Today we welcome Danielle Harasek to the podcast! Danielle is the owner of two AGLOW Airbrush Tanning studios in North Andover, MA & Windham, NH, and is President of Sales & Marketing for the AGLOW franchise. When Danielle was 32, she decided she needed drastic change in her life, so she finally decided to go all in and become an entrepreneur.  On today’s episode, Danielle tells us ab...

Tune in for the reasons why we DON’T do Black Friday deals! Today on this solo episode, Elise talks us through the reasons why constantly discounts and deals may not actually be doing you any favors. Contrary to popular belief, Black Friday deals may be teaching your customers to wait for you to discount your services. While we understand that doing a discount is tempting to see a revenue inc...

On today’s episode we welcome Julianna Curtis, owner of the incredible movement studio, the Energy Barre! Julianna is a mother of 2 and the visionary and founder behind the Energy Barre. She started her entrepreneurial journey over a decade ago when she opened her very first location. Since then her business has expanded, now with three thriving brick-and-mortar locations as well as THE DROP, her...

On today’s episode, we talk about the 3 crucial steps to take in order to launch a business. While launching a business can seem overwhelming and scary, today we’re talking about why it’s not as daunting as you might think. If you think you might be ready for entrepreneurship, this episode is for you! We talk about three key steps: forming your LLC, forming your business bank account, and setting...

On today’s episode we welcome Katie Figueroa, owner and founder of Fig Balloon Co.! Katie launched Fig Balloon Co. in 2018 as a creative outlet because she was tired of working her data entry day job. Katie shares how she built her company with no partners and no investors, initially cold emailing local businesses and delivering balloon arrangements out of her Honda Accord.  Now, in 2023, Kat...

Today we’re introducing a new style of episode - our first wellness episode! Today we chat with co-host and physical therapist Dr. Ariel Hovland about her experience with dry needling and how it changed her life. If you’ve never heard of dry needling before, this episode is for you! We talk about the history of dry needling, what it does, and what to expect during a dry needling session. The benef...

In this episode, we'll dive into three strategies that can significantly improve your client retention rates, and ensure the success of your enterprise. Client retention is one of the most important metrics we look at month to month, because it gives us a great glimpse into the health of the business. Today we discuss three of our favorite strategies to improve client retention including: deliveri...

On this week’s episode of the Business Muscle Podcast we welcome Justina Langone! Justina is the owner of The Remedy Exchange in Wakefield, MA, a superfood cafe dedicated to revolutionizing the way we perceive healthy eating. Justina tells us about every step she took to open a food and beverage business with zero previous experience in the field, and how she found two investors who believed in he...

In today’s episode of the Business Muscle podcast, we talk about five game-changing productivity tools that have transformed the way we work and elevated our business efficiency. Whether you're a solopreneur, a startup founder, or a part of a thriving enterprise, these tools are designed to revolutionize the way you operate, helping you save time, streamline processes, and boost overall productivi...

On today’s episode, we chat with Meaghan St Marc, owner of Rev’d Indoor Cycling Studios. Meaghan chats with us about how she and her partner, Clyde Simms, built the brand of Rev’d from the ground up. Meaghan has been in the business for over 9 years, and has a world of expertise about building a successful brand.  She tells us about everything from the early days, standing outside of grocery...

In today’s episode, we chat with co-founder of Fixxed Studios and Business Muscle Podcast co-host, Ariel Hovland. Her unique story includes getting her doctorate in physical therapy and then almost leaving the profession, but instead finding a way to do things on her own terms.  Ariel started her dream business as a side hustle, doing a technique called “dry needling” for clients she saw afte...