Business Muscle

This week, we’re giving you the inside scoop on our top sales strategies at Fixxed! Our co-host Ariel takes us through the exact sales training she uses with her staff, and how you can apply these concepts to any business in the service industry. First, we chat about the importance of really understanding your client's dream outcome. By knowing exactly what success looks like for them, you can tai...

Today we are so excited to launch a new type of episode - a LIVE coaching call with one of our mentorship clients! Kristen Perkins is the co-founder of Inclyousion Sports, whose youth athletic programs encourage kids of all skill levels to play and learn together. Kristen began working with us in October when she was feeling every symptom of burnout. By making a few key changes in her business, In...

In this episode, we’re talking about easy ways to optimize your Google listing! We'll walk you through the basics, like claiming and verifying your listing, so you have full control over your business profile. You'll also learn how to fill out your profile with accurate and detailed information, add professional looking photos, and write compelling descriptions that highlight what makes your busin...

In this episode of the Business Muscle Podcast, we're excited to welcome Toni Pierce, a mom, attorney, and the awesome founder and co-owner of The Salty Buddha in Peabody and Salem. Since opening in 2020, The Salty Buddha has graduated over 150 yogis through their 200-hour Yoga Teacher Training and helped over 400 students with trauma-informed mind-body programs. Today we chat with Toni about how...

Welcome to our milestone 50th episode! In this special edition, we chat about why we started this podcast and the challenges we faced in the beginning, from experimenting with microphones and editing software. We share how identifying our niche and target audience helped shape the direction of our show, and the importance of defining your podcast’s purpose and goals! We'll also discuss choosing th...

On this week’s episode we’re chatting about one of the most important aspects of your business: retaining key players. Keeping your team committed for the long term can ensure long term business health! From creating accurate job descriptions to encouraging continuous learning, we talk about actionable steps for creating an environment where employees feel inspired to stay. Learn how to keep your...

In this special Wellness Wednesday episode, our co-host Elise gets honest and open about her IVF journey, starting from the heartbreak of losing our first baby at 26 weeks due to a genetic kidney disease. After learning that there was a high chance of loss happening again, Elise began her journey of IVF. The process was long and filled with waiting: from consultations and insurance approvals to cr...

Welcome back to the Business Muscle Podcast! In this episode, we're sitting down with Janelle Monteiro, a women’s empowerment coach, owner of Body Ambition Fitness and the new Mind Muscle Studio. Janelle's got an impressive track record, having coached 50+ fitness pros and receiving awards like the Best of North Shore. Today, we're chatting about knowing when it's time to switch gears in your busi...

This week on the podcast we’re talking about all things AirBNB! Our cohost, Elise, is taking us through her practical tips from three years of hosting experience at her short term rental in Ogunquit, ME. Get ready to learn the ropes of Airbnb hosting without the headache! In this episode, we dive into the essentials: why great photos matter, how to set up your space to stand out, and using tools l...

In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not...

Ever wonder how to make your business THE go-to place? Standing out as a small business can be challenging in today’s world. Social media and email marketing can be confusing and overwhelming. So today we’re here to help give you 5 strategies you can use to make your business stand out from the crowd.  Some of these tips might surprise you - we discuss everything from branding (even if you’re...

Today we welcome Rob Velasquez to the podcast! Rob is the Co-owner of Backyahd Boston and The Yahd Southie. When he started his own personal training business from scratch he built it up to 50-70 clients a week. When COVID hit, he decided it was time to take the leap and open his own brick and mortar location. Today we chat with Rob about how COVID was one of the best things that could have happen...

In this Wellness Wednesday episode, we're joined by John Welz, owner of Crossfit Ares in Wilmington, MA. As a Crossfit gym owner and Fixxed ambassador, John brings a wealth of experience in promoting long-term health and overall well-being to his members. Today we chatted with John about the changes he went through that led him to prioritize long-term health and longevity in his fitness approach....

Today we’re talking about the transition from being a solopreneur (running a one-person show) to becoming a business owner and leading a team. While there’s pros and cons to each, we love to see our businesses scale and create massive impact. But where do you even start when you’ve been running the business yourself for so long?  Today we chat about our favorite ways to identify which tasks y...

Today we welcome Leigh Kellis to the podcast! Leigh is the founder and co-owner of The Holy Donut! Leigh started her idea for the Holy Donut in 2010 making potato based donuts in her kitchen. Now she runs a donut empire with 5 locations in Maine and 100 employees. We chat with Leigh about the early days of her donut business and how she and her dad did the entire buildout themselves. Leigh gets ho...

So you think you might be ready to take the leap and go all in on your business? Hell yes! Nothing fires us up more. But before you jump, here’s a few key things you may want to ask yourself to see if you’re actually ready to leave your full time gig. These are the questions we asked ourselves before ever considering leaving our 9-5 jobs and opening our businesses.  Have you put in the hours...

Today we had the absolute pleasure of sitting down with Michael Oxton, co-founder of Night Shift Brewing! Michael takes us way back to the early days of Night Shift, when he and two friends bought a “brew at home” kit and started making beer in their Sommerville apartment. They opened their first location in Everett in 2012 where they brewed 250 barrels of beer. Fast forward to today when they bre...

Today we welcome Kristina Coccoluto to the podcast for a Wellness Wednesday episode! Kristina is a “previvor” born with the BRCA1 mutation, leaving her with an 87% lifetime risk of being diagnosed with breast cancer and a 60% risk of being diagnosed with ovarian cancer. She took her circumstances into her own hands and had a risk-reducing double mastectomy.  Kristina has been raising funds an...

Just like that - it’s our co-host Ariel’s wedding week! We can’t believe how quickly this wedding season snuck up on us. Today we’re chatting about the behind the scenes of how she planned a wedding while running two locations of her business! And when you break it down, planning a wedding and running a business aren’t really all that different. Ariel shares with us how she stayed organized by hav...

Today we welcome Jackie Zukerman, the founder and owner of Next on Scene Media to the podcast! Jackie launched the Next on Scene podcast in 2014 from her makeshift recording studio in her guest room closet. It rapidly expanded, and now has over 15 thousand listeners a month! Her company works with clients for everything from consulting, to social media strategy, to advertising, and so much more! J...

Today we’re chatting about all things websites! Developing your website can feel overwhelming, but it doesn’t need to be complicated. That’s why we’ve compiled our top 9 tips to consider when creating your website content. The user experience can be a make or break when clients are browsing your services. By implementing these strategies, you can make sure that your website traffic is actually tra...

Today we welcome Becky Robinson to the podcast! Becky is the founder of Boldbody Active, an activewear company that encourages breaking out of your comfort zone, nurturing confidence and finding your inner bold. Becky founded Boldbody as a way to bring fun leggings to social outings like bar crawls, but it quickly grew into a fitness and wellness brand that empowers women of all shapes and sizes.&...

It’s Wellness Wednesday, and today we welcome Ashley Flynn to the podcast! Ashley has been a nutritional therapy practitioner for the last 8 years, is also a certified autoimmune coach and herbalist. She is the owner of Hometown Health and Wellness in North Reading, where she sees clients for everything from hormonal imbalances, to fertility issues, to autoimmune diseases and conditions.  Tod...

Today we’re chatting about seven FREE strategies you can use to make sure that you nail your first launch. Whether you’re launching a brand new business or launching a new service or product, these seven things will make sure it goes as planned. Launching a new service or product doesn’t have to break the bank if you approach it the right way. Today we chat about how to create free content to gene...

Today we are chatting with Andrea Lucas, founder of Barre & Soul. Andrea became a single mom as a teen and rebuilt her life after surviving domestic violence. Barre &  Soul, which started as a small barre and yoga studio, has become a multimillion dollar business and grown to 4 locations. Andrea is a speaker, a feminist, and has even written her own book, “Own It All.”  Today we...