Business Muscle

In this episode of The Business Muscle Podcast, we’re recapping all things HYROX! Now that we’ve experienced both solo and doubles competitions, we’re breaking down what it really takes to prepare, compete, and recover. We are joined by Elise’s doubles partner and special guest, Alyson Dana, a Sweat Fixx instructor, to share their experience tackling HYROX together this year. From the highs and lo...

A quick glimpse into a little chaos at Elise's Aruba wedding. Then everyone wants to be their own boss… until they realize what being the boss actually means. In this episode, we're breaking down why so many people dream about starting their own business but never actually take the leap. From fear of failure and financial insecurity to perfectionism, self-doubt, and waiting for the “perfect time,”...

Thinking about going into business with someone? In this episode, we’re breaking down the important conversations you need to have before committing to a business partnership. From how you handle challenges and what being “all in” really means, to trusting each other’s responsibilities, navigating disagreements, and making sure you share the same vision. We also dive into understanding what each p...

We’re back! In this episode, we’re kicking things off with a little life and business catch-up before diving into some of the things that make us different in business. From making fast decisions instead of overthinking every little detail, to not getting too high with the wins or too low with the setbacks, we’re sharing the habits and mindsets that have helped us continue to grow. We also talk ab...

Buy RAWR bars here: https://shop.rawrorganics.com?aff=369 If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scra...

What does it actually take to build a profitable cash-based PT practice that doesn’t rely solely on one-on-one treatment? In this episode, we sit down with Dr. Dawn Andalon, co-founder of Revive PT & Pilates, to talk about how she grew a 100% cash-based practice, built a team that has served more than 4,700 women, and created a wellness membership generating $30K+ per month in recurring revenu...

REPLAY- In this solo episode, we break down exactly how we doubled our new clients in one month—and no, it wasn’t from a viral post or a lucky break. We walk through the four specific levers we focused on to drive real growth: increasing Google Ads spend to capture high-intent leads, hosting more in-person events to build trust and community, showing up more consistently on social media with clear...

Replay Episode from October 2025- Today we’re joined by Isaac Lewis from ANCORE Training Systems, a company that grew from a grad school project in a Swampscott garage to supplying pro teams in the NHL, NBA G League, and PGA Tour, with products now shipped to over 65 countries. Isaac shares the origin story of ANCORE, including how he and co-founder Nathaniel got started, their first prototypes, a...

What would happen if your website disappeared, your social media accounts were deleted, and you had no existing clients or referrals? In this episode, we tackle that exact scenario and outline the steps we would take to get our first 10 paying clients from scratch. We discuss the importance of relationships, conversations, referrals, and delivering value before asking for anything in return. This...

Thinking about starting a business but not sure where to begin? In this episode, we break down a simple 30-day roadmap for launching a service-based business. From defining your offer and validating demand to forming an LLC, setting up payment systems, and finding your first client, we walk through exactly what we would do if we were starting over today. Packed with practical advice and clear acti...

In this episode, we sit down with Robert Toro , President of the Woburn City Council and owner of Toro Construction, to talk about his journey from spending 15 years as a federal investigator to building a multi-million-dollar residential remodeling company. Robert shares what it was like starting a business while working a full-time federal job, the lessons he learned scaling quickly, how he buil...

Opening a cash-based practice can be incredibly rewarding—but it’s also full of lessons learned the hard way. In this episode, we share the three biggest mistakes we made when launching FIXXED, including undercharging, trying to do everything ourselves, and waiting until we felt “ready.” We break down how these decisions affected growth, profitability, and burnout, while offering actionable advice...

In this episode, we dive into one of the most overlooked drivers of business growth: speed! We explore why businesses often lose opportunities not because of pricing, competition, or marketing, but because they simply take too long to respond. From leads and referrals to employees and partnerships, we discuss how responsiveness builds trust, creates momentum, and directly impacts revenue. You'll w...

In this episode of Business Muscle, we sit down with Bianca Paraison, founder of The Luxe Dose, to discuss what it really takes to build a business that lasts. From balancing a hospital nursing career while growing her practice on the side to becoming a nationally recognized trainer featured in Vogue, GQ, and Best of Boston, We dive into why chasing trends can hurt your business, how staying commi...

Would we open a cash-based PT practice in 2026? Absolutely. In fact, we'd argue there's never been a better time. In this episode, we discuss why we're such strong believers in the cash-based model, from escaping the headaches of insurance to building a business that's both profitable and rewarding. We break down the low startup costs, high earning potential, and ability to create a better experie...

Everyone seems to be waiting for interest rates to drop before buying a home—but is that actually the smartest move? In this episode of Business Muscle, we sit down with mortgage expert Lacey Faria to discuss why waiting could end up costing buyers more in the long run. We break down the realities of today's housing market, refinancing, and why some of the best opportunities happen when everyone e...

Your questions, answered! This week on the podcast we’re answering some of your best business questions — including the best purchase we’ve ever made for our business for under $1,000, what we would do if we had to start over and lost everything, and the biggest things we’d do differently if we could go back to the beginning. We’re talking about lessons learned the hard way, the mistakes that actu...

Everyone is motivated when things are going well — but the real challenge is staying consistent when you’re exhausted, overwhelmed, stressed, not seeing results, running on no sleep, or trying to balance work, kids, and life. On this episode, we break down why consistency has less to do with motivation and more to do with systems, structure, and minimum standards. We talk about stopping the cycle...

This week, we sit down with Matt Ganem, a recovering heroin addict turned entrepreneur, real estate investor, author, and CEO of multiple addiction treatment and behavioral health centers across Massachusetts, Delaware, and New Jersey. Matt shares his powerful journey from addiction and early recovery to building and scaling successful businesses that help thousands of people. We dive into the rea...

In this week’s episode, we’re calling out the real problem with most women’s networking events — too much venting, not enough strategy! While community and support matter and we love women who support women, too many events leave women emotionally drained instead of walking away with actionable ideas, referrals, or business growth opportunities. We break down the difference between networking that...

In this week’s episode, we’re talking about why women struggle to talk about money — and how that silence can hold us back in business. Inspired by Emma Grede’s book Start With Yourself, we break down the conditioning that teaches women to stay quiet about finances, and how that impacts pricing, negotiating, paying ourselves, and owning our success. We also cover the key business numbers every own...

On this week’s episode we welcome Chris Cuozzo, the owner of Christopher Cuozzo, LLC, a thriving multi-million dollar custom clothing brand. Chris shares his journey from starting his business as a side hustle in 2009 to building a distinguished company specializing in custom shirts, suits, blazers, and tuxedos. Tune in to hear Chris discuss what makes his brand unique, the inspiration behind star...

Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, community-driven brand with locations in Reading and Winchester. Lori shares the real story behind how Tread came to life back in 2015 while she was teaching at another studio, and what it actually looked like to scale from one location to three. We get...

In this episode, we sit down with Madison Macmillan, the creator behind the viral account @enzothebluestaffordshire , to talk about how a few funny videos of her dog turned into a massive online following. With Enzo recently hitting 1 million followers on TikTok , Madison shares the story behind the account, the viral moments that helped it grow, and the running jokes that fans love—like the debat...

RAWR Organic Bars If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scratch and figuring out production, packagi...