Business Is Hard

“Fear is what paralyzes anybody from moving forward and making decisions that lead to success in their business or personal life,” says host Brandon Cockrell. In today’s episode, hosts Brandon and Misty discuss how to let go of the fears preventing you from achieving your goals. Even though we are trained to push our fears away, their purpose is to motivate us. Misty explains that it is important...

To achieve your goals as a business owner, it is important to stay aligned with your intentions. In today's episode, hosts Brandon Cockrell and Misty Romero discuss how to accomplish your goals by getting clear on your mission. According to co-host Misty, the way to reach our business goals is by getting real with ourselves. Ask yourself questions about what goals you want to accomplish and the ac...

As a business owner, it is important to understand that things are not always going to go as planned. It can be easy to get caught up in the negativity of change, so you and your business must take responsibility and get ahead of the negativity. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss how you can take back your power by owning up to your mistakes. We are the creators of...

“When we care for our inner selves, our outer world changes too,” says host Misty Romero. In a society that negatively stigmatizes mental health, it has been ingrained in many of us to not reach out for help. Despite society’s standards, mental health is just as important as physical health. In today’s episode, your hosts Brandon Cockrell and Misty Romero tackle the controversial topic of mental h...

In the last eighteen years, Al Simon, Owner of Sandler Training, has experienced several crises that have impacted the way he does business. From 911 to the recession, to the current COVID-19 pandemic, Al has seen it all. In today’s episode, host Brandon Cockrell is joined in conversation with special guest Al to discuss how his business persevered through unprecedented times. Despite the unpredic...

“With all of the recent changes to Facebook, it is important now more than ever to diversify your business,” says host Brandon Cockrell. In today’s digital age, there are a variety of ways that you can expand your marketing efforts. In this episode, your hosts Brandon Cockrell and Misty Romero discuss the future of digital and social marketing and how to keep your business ahead. Brandon would tel...

Are your fears keeping you from taking your business to the next level? Hosts Brandon Cockrell and Misty Romero explain that feelings of nervousness are normal when you are learning to do something new. In this episode, your hosts discuss how to get outside of your comfort zone so you can grow your business. According to Brandon Cockrell, the fastest way to see success is by doing things that make...

Do you feel like your attempts at networking and Facebook ads aren't generating real opportunities for business? When host Brandon Cockrell first began his business, he found himself dedicating all his attention to methods that weren’t working for him. After too many failed attempts, Brandon realized there had to be a better way to get his business going. In today’s episode, Brandon shares with li...

“I’ve cleared out the grief, and made room for joy,” says co-host Misty Romero. Throughout her life, Misty has experienced several traumatic events that have resulted in poor decision-making. After years of pushing aside her feelings, Misty realized she was preventing herself from achieving true success. In early 2020, Misty decided it was time to set aside her fear and find a way to live a mental...

As we evolve in the digital age, rules and regulations are continuously changing. Most online business owners take advantage of Facebook and Instagram, the two largest platforms, to run ads and get their brand out in the open. However, in recent months, entrepreneurs have had to undergo updates that have made tracking data more challenging. In today’s episode, your hosts Brandon Cockrell and Misty...

“Sales is just having a human-to-human conversation to decide whether or not you can help each other, but people tend to overthink it,” says Brandon Cockrell. In today’s episode, your hosts Brandon and Misty, break down a simple way to increase the success of your sales calls. According to Brandon, the first thing to do on any sales call is to get the buyer’s guard down. You want the potential buy...

Q4 is arguably the most important time in the business calendar year. It provides time for businesses, particularly eCommerce brands, to acquire new customers and increase their earnings. However, due to a lack of planning, business owners often miss out on this golden opportunity to further their business. In this episode, your host Brandon Cockrell and Misty Romero discuss how to adequately plan...

“When it comes to your business, don’t put your eggs in one basket,” advises Brandon Cockrell, host of Fail Fast to Success. In today’s digital age, it is important to make your online presence known across many platforms, including your own. On this episode, your hosts Brandon Cockrell and Misty Romero discuss how to diversify your business by using the internet as your stage. Brandon would tell...

We dive into the inside of Linchpin Sales and discuss where we are as a company, what we aim to accomplish both for our brand and our partners, and what the future holds for the business and industry. 

In this episode we dive into the current state of digital marketing and discuss what the next 6, 12, 24 months hold for the industry. Will there still be an opportunity for brands to achieve success online or will all of these changes diminish the opportunities for success online? Will there be another main platform that takes over Facebook and Google or will there be a need to market across multi...

What separated some clients that saw success while others did not? We dive into some specific stories to review both sides and see what may have helped dictate their results one way or another. 

Focusing on the customers and clients that aren't ready to buy yet but will be in the next 3-6-12 months can drastically change your sales and marketing results. 

Brandon speaks with Lee Kantor with Business RadioX to discuss Ecommerce marketing tips and best practices.