Brandon Cockrell
Business Is Hard
What does it really take to build the brand you've always dreamed of? The Business Is Hard podcast brings you stories of entrepreneurs, brands, business owners and professionals who encountered failures and setbacks that were ultimately defining moments in their success stories. These moments forced them to adapt, create new strategies, and identify new ways to grow their businesses and brands. Join host Brandon Cockrell to learn about the real normal behind building a business from scratch and how to keep moving forward, even when things go wrong!
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Author
Brandon Cockrell
Category
Podcast website
Latest episode
Sep 1, 2023
Where to listen?
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Episodes
Stop making this mistake with your brand 01.09.2023 8:07
This comes from a session I had with one of my client's yesterday. Stop wasting money and time if you aren't doing the simple foundational things first. Here is how we solve this and you can too.
Case Study Breakdown: Grow Sales with Smart Strategies, Expert Guidance & Digital Automation 30.08.2023 31:11
Dive into our latest case study where we reveal the secrets behind a local business's explosive growth in sales and revenue. In this video: 🔹 Real Results: Witness the transformative power of smart digital strategies and how they led to immediate revenue boosts. 🔹 Expert Guidance: Learn how occasional expert input, without the burden of hefty retainers, can make all the difference. 🔹 Digita...
My exact process for creating personalized content in minutes with A.I. 30.07.2023 26:55
In this special live episode, I delve into the transformative power of A.I. and how it can craft personalized content in mere minutes, all without you having to write a single word. This isn't about generic, mass-produced content; it's about leveraging cutting-edge technology to reflect the true essence of your brand. If you cherish authenticity but struggle with time constraints or find c...
Business has been hard but excited about the future 24.07.2023 23:21
Before we provide the official description, I wanted to personally provide some context since it has been a while since I have recorded an episode. The past 8-12 months have not been a smooth journey which I go through in this episode. However, these are the times that can product some incredible outcomes and opportunities as I take you through what I've been working on. I hope you enjoy it. T...
Recent Webinar - Crushing Sales In 2023 With Your Own Digital Selling System! 24.04.2023 1:03:00
This is a webinar I did recently that goes into detail about the significance and exact strategies to creating a successful digital selling system for your business and brand. This may be one of the most value trainings I have done so I hope you find it to be of great value!
AI-Powered Success: Revolutionizing Marketing & Sales 20.04.2023 29:13
This is a live Q&A session Brandon did recently about the world of Artificial Intelligence in marketing and sales. Discover how AI is transforming the industry by automating tasks, providing valuable insights, and streamlining customer experiences. Listen in as Brandon answers pressing questions about the integration of AI in business strategies and the exciting future of marketing and sales d...
The ABCD Methodology: Building Trust and Authority in Your Business 12.04.2023 25:52
In this episode, we dive into the importance of building trust, credibility, and authority to help grow your business. We'll explore the key components of the ABCD framework, focusing on customer acquisition, marketing, and sales, and how to create genuine connections with your audience. Learn valuable tips on providing actionable advice, being authentic, and maintaining consistency in your me...
Mastering the ABCD of Customer Acquisition and Business Growth 11.04.2023 31:29
In this episode, we break down the ABCD framework, a methodology that provides the foundation for your business growth. We'll guide you through the key elements of Attraction, Building, Conversion, and Doubling up that are crucial to customer acquisition, marketing, and sales. Tune in as we delve into understanding your ideal customer, crafting a unique value proposition, refining your messagi...
Growth in Crisis: How to Build a Successful Business During Economic Turmoil 30.03.2023 48:14
Welcome to the Business is Hard podcast, where we talk about the challenges and opportunities of running a business. In this episode, we discuss the current economic climate and how it's affecting small businesses. We share our thoughts on the tough times that every entrepreneur faces and how to stay positive in the face of uncertainty. We also share our own experiences of navigating tough tim...
Crushing It in Social Selling and Business: An Interview with Rip "The Realtor" Pruitt 24.03.2023 51:26
Join host Brandon as he welcomes successful Rip "The Realtor" Pruitt to the Business is Hard podcast. In this episode, Rip shares his expertise on building a brand and attraction system to acquire ideal clients and customers. Brandon introduces Rip as a true example of someone who is "walking the walk" when it comes to social selling, brand building, and business. Rip shares hi...
A.I. In The Business: My Thoughts, Experiences, and What To Be Prepared For 17.03.2023 13:13
This is a business in the car episode where I share my thoughts and experience with A.I. Some topics I go over are: what to watch out for, how to use it, skillsets needed to make it work for your business and brand.
The Secret Recipe: An Inside Look at KFC's Highs and Lows 16.03.2023 21:41
In this episode of the Business Hard podcast, we take a look at the ups and downs of KFC, from its humble beginnings as a small roadside restaurant to its rise as a global brand, and explore how the company overcame some of its biggest challenges. We discuss the declining sales, franchisee disputes, quality control issues, negative publicity, and lawsuits that the company faced in the early 2000s,...
The Rise, the Struggle, and the Resurgence of Adidas 10.03.2023 13:36
In this podcast episode, Brandon discusses the ups and downs of the Adidas brand, highlighting various struggles they faced over the years, such as slow adaptation to consumer wants and needs, reputation issues, and slow revenue growth. However, the podcast also highlights how Adidas managed to overcome these challenges and come out stronger on the other side. The key takeaways from the epis...
How Marvel Overcame Adversity to Become a Billion-Dollar Brand: Lessons for Your Business 08.03.2023 15:48
In this episode, our Brandon talks about one of the biggest brands in the entertainment industry - Marvel - and how it overcame a tough period of bankruptcy to become the powerhouse it is today. As a father with young children, our Brandon has witnessed firsthand the enduring appeal of Marvel's iconic characters and stories. But beyond the entertainment value, there are valuable lessons that all b...
Low ticket offer mistake 03.11.2022 9:29
Recent mistake I made in our sales process that probably cost us over $100k in new business and what I learned from it. Hope this helps others avoid the same mistake!
Success Starts Within Your Community 24.06.2022 43:09
In this episode we speak with Ryan Cox, Founder of Gwinnett Chatt Outreach. As a resident of the county, Ryan began to notice a social justice gap within the communities of Gwinnett. Ryan is not one to play the blame game, he took action by volunteering, continuing to vote, attending local government meetings, and launching Gwinnett Chatt Outreach. He is continuously looking for creative way...
Succeed By Putting Your Body & Mind First 17.06.2022 51:49
In this episode, we have a in-depth interview with Maria Angelova, MBA. Maria is the Founder and CEO of Rebellious Intl. where she works with highly successful people to not only get their body in shape but their mind as well. Some key points she outlines in this interview are: - The importance of having a mindset coach - What to do when sh*t hits the fan - How to quiet down your mind and body to...
Brand building & retail marketing 02.05.2022 14:20
Brandon discusses his thoughts on building a brand versus solely focusing on retail marketing strategies (for both ecommerce and service related businesses). Which one you choose should be based off your goals, risk tolerance, and needs.
SS - No money for marketing? 28.04.2022 5:00
In this Short Segment (SS), Brandon is working with a business owner who has a great product, brand, story, etc. but have all their funds tied up in the business. This leaves them with very little (really none) money to invest in marketing and advertising. This episode goes through the strategies and recommendations Brandon gives to anyone having these minor set backs in their business or are just...
Why you should ask for more 27.04.2022 15:38
Brandon discusses how his mentality has changed over signing long term contracts and charging more for services. If you have a hard time charging enough or gaining commitments from prospective clients / customers then this is a must listen.
If you struggle with video content 20.04.2022 12:54
Brandon discusses the common issues that held him back, along with many other professionals and businesses that he has worked with, from shooting videos and creating content to grow his brand. He shares some thoughts that helped him, along with others, get past those limiting beliefs in order to start making content that promoted the brand and grew the business.
I wanted to quit yesterday 19.04.2022 14:11
Brandon discusses the internal struggles of being an entrepreneur and business owner. It’s not always sunny and happy days. There are days that the universe tests you to see how bad you want it and if you deserve to have it. Have a plan to identify these days and what to do when they come.
Tired of all this negativity 13.04.2022 16:14
Seems like all I’m hearing these days is nothing but negativity. From business to personal issues, it seems to be nonstop. However, I couldn’t feel more optimistic about everything. This optimism is backed up with what we we seeing across the board too. I explain more in the podcast. I hope this episode gives you a different outlook on the future than most other messages you are hearing these days...
BIC: Scale your brand accordingly 29.03.2022 21:50
Brandon goes into detail about a conversation he had with a brand that has been around for a 20 years that is wanting to take their brand to the next level. However, they haven’t had great experiences in the past and don’t know where to focus their investment and time because it seems they are given a different answer everywhere they turn. In this episode he explains what his recommendations were...
BIC: Why NOT vacationing may be holding you back 29.03.2022 15:45
Brandon goes over their most recent family trip where Maghan came to a realization that has changed her whole perspective about the business (in a great way). This episode is extremely important for the entrepreneurs, professionals, executives, etc. that feel stuck in their business/career and can’t understand why they aren’t moving forward. Not only that, and probably even worse, they are at the...
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