Business Is Hard

Building a brand has changed drastically over the recent years but most businesses, owners, and executives still think about it in a “traditional” way. In this episode, Brandon discusses his views branding, what has caused this shift in brand building, and how you can start thinking about growing your brand in the years to come.

In this episode Brandon discusses how his team should be celebrating and excited for a long time partner who is pulling some of their business away to work on it in house. Never forget what the plan and commitment was at the beginning!

Misty and Brandon discuss what some publications are labelling as trends on social media in 2022. Among those topics are:  Twitter to become a Trustworthy News Portal?  Should brands continue to invest in influencer marketing? Augmented Reality and Virtual Reality Chatbots and the importance of Conversational Marketing Elevating engagements with Ephemeral Content (don't worry, Brandon ha...

Misty and Brandon review how to use technology like A.I. and Machine Learning to stop losing leads. We also discuss conversational marketing and how technology plays a role in converting more of your website visitors into engaged customers. 

It’s not always easy (actually it is extremely hard) continuing to do things that do not show immediate results. All you can do is listen to the ones that have done it and know what opportunities await on the other side. Trusting the process is crucial even when everything is telling you it’s not “working” and to stop.

In this Business In The Car episode, Brandon reviews what the day brought to him and his team. They discussed how they are going to save a ton of time and resources for future employee training. How to drive 30% more in revenue from database management. And the one thing that can change your sales and brand forever (hint: tell your story). 

In this episode, Brandon and Misty try to breakdown what NFTs actually are, how businesses might be able to utilize them to grow their sales, grow their brand by creating a more loyal following, and leverage them to create an incredible experience for their customers.  **Disclaimer - We are not NFT, Crypto, or Web3 experts. The information discussed in this podcast is purely based off what we...

In this episode, Brandon discusses getting scheduled for an interview on a fairly big podcast but he almost quit before it happened. Being self aware allowed him to use what he believes to be one of the biggest strengths a person can have. 

Maghan confirmed that I was right about working out with a personal trainer. It will completely change your life in a lot of ways! We are also working on our SOPs for each department to make sure we can continue to grow without risking our level of service or results.

I discuss powerful ways to craft sales copy to get better results with your marketing campaigns. I also discuss some sales process updates we implemented to get more deals closed.

We are about to go live with the launch of a new program. I go through our thought process, strategies when launching, and expectations.

Over the years, host Brandon Cockrell has worked with hundreds of entrepreneurs to help them get their small businesses up and running. While some have seen great success, many leave their markets within the first couple of years. In today’s episode, Brandon and Misty discuss how to stop getting in the way of your own success. When it comes to hiring someone new through partnership or employment,...

If you have kids that are in school then you understand the challenges that we have faced as parents over the past couple of years. Juggling both the business/work and kids has taken on a whole new meaning during the pandemic and today was a perfect example of that. In this episode I go through the crazy, unexpected day of work AND parenting. Most importantly, I share how I’ve learned to deal with...

In these segments (documenting the journey) I discuss what we are currently working on in our business and share the challenges, failures, and successes that are coming along with it. My hope is you find this to be of value as you look to do more in your life, career, and/or business.

When it comes to entrepreneurship, there is a lot of misinformation about what it takes to get results. Unfortunately, host Brandon Cockrell has seen too many great entrepreneurs give up due to unrealistic expectations. In today’s episode, Brandon discusses the biggest mistake people make when starting a business. According to Brandon, the number one mistake new entrepreneurs make is having unreal...

Have you heard that Amazon is planning to open its first retail store within the next year? While many people may view this as another chance for big companies to crush small businesses, host Brandon Cockrell thinks otherwise. In today’s episode, Brandon explains why this new trend could be an advantage to your business model. Since Amazon has always been an online shopping platform, it has taken...

Do you ever get an overwhelming feeling in your gut that you can’t explain? According to hosts Brandon Cockrell and Misty Romero, that uneasy feeling is your instinct, and it's far more important than you might think. In today’s episode, Brandon and Misty discuss how to know if your instincts are leading you in the right direction. When starting a business, it is common to be overwhelmed by all of...

When you are first starting a business, you can't have the answers to everything. While you can navigate through challenges on your own, having someone with experience by your side will help you build your business faster. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss the advantages of having a professional mentor. Whether you are looking for emotional support, someone to hol...

When starting a business, it is common for entrepreneurs to be consumed by their desires for perfection. Striving for perfection is normal when starting a business, but hosts Brandon Cockrell and Misty Romero explain that mistakes are essential to the entrepreneurial process. In today’s episode, your hosts discuss how to conquer your fears and launch the business of your dreams. Running your own b...

Regardless of your budget, successful marketing and advertising are doable, but it all boils down to your strategy. In today's episode, hosts Brandon Cockrell and Misty Romero discuss the key to creating a winning strategy with low-profit margins. New entrepreneurs make the mistake of selling to new customers at the beginning of their entrepreneurial journey. Instead of focusing your time on runni...

When it comes to marketing campaigns, what you offer will determine your success. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss how it is possible to compete against free services and still win over customers. In a competitive market, many new business owners offer services for free to get customers in their door. While this tactic works, Brandon says there are more effective...

Have you ever heard the saying, “do what you love, and you’ll never have to work a day in your life?” According to hosts Brandon Cockrell and Misty Romero, this phrase can be devastatingly misleading. In today’s episode, Brandon and Misty discuss how to properly monetize your passion. When Brandon entered the workforce, he was thrilled to have a job opportunity doing what he loves most: golfing. H...

When opening a new business, every entrepreneur makes the mistake of doing too much. According to hosts Brandon Cockrell and Misty Romero, the best way to grow your business is actually by doing less. In today’s episode, your co-hosts discuss the importance of simplicity! Rather than trying to implement everything at once, Brandon explains that new entrepreneurs should focus on one strategy at a t...

Have you ever felt plagued by self-doubt when launching something new for your business? According to hosts Brandon Cockrell and Misty Romero, this feeling is something every entrepreneur experiences from time to time. In today’s episode, Brandon and Misty discuss how to deal with times of challenge. Whether you’ve just opened your business or you need to step in a new direction with your business...

As a new entrepreneur searching for business opportunities, you might find yourself with a lot of downtime. Rather than sitting around, it's important to fill your time with productive activities to boost your business. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss why activity cures all. There will always be moments in life where things are slow, and if you’re new to the ent...