Business Growth Lab

Mastering sales isn't just about the product — it's about building trust. In this episode, Samantha dives deep into the art and science of sales with the insightful John Lester.  John’s story is anything but ordinary — a hardware technician thrown into the deep end of sales by necessity. With no formal training and only the bare minimum of resources, he developed a unique understanding of wha...

Are you tired of launching webinars, managing funnels, and spending more time marketing than delivering your service?  In this moment, Samantha and Elizabeth Purvis dive into the art of scaling your business to seven figures without the usual marketing grind. Elizabeth shares her innovative approach to creating a “seven-figure offer” that doubles as both a service and an enrollment mechanism,...

Are you shy or introverted but still want to crush your next networking event? If the thought of networking events with typical sales pitches and awkward small talk drains your energy and makes you cringe, this episode is your new secret weapon.  Join Samantha as she chats with the amazing Tish Times, an expert in authentic networking, to help you connect with others without feeling drained o...

Do your values shape your influence, or sabotage it? Can stepping back actually move your influence forward? In this moment, Samantha sits down with Ian Crawford to analyse the nuances of influence. They explore how our values and beliefs play a crucial role in how we connect and lead. Ian offers eye-opening insights on striking the perfect balance between asserting your influence and respecting o...

Do you think hiding your struggles will make you a better leader? Hiding your struggles might actually hurt more than you think. In this episode of Influence By Design, Samantha sits down with Serena Mastin, owner of Pulse Marketing, to discuss a topic that’s rarely explored with such raw honesty — visibility through vulnerability.  Serena’s story is anything but ordinary, from surviving a tr...

Ever feel like you're stuck in a cycle of endless stress, trying to balance ambition with everything else in your life? You're not alone.  In this moment, Samantha and Tracy Yates explore the invisible chains that hold us back, from financial fears to subconscious blocks, and reveal the surprising truth about how easy it can be to break free.  Discover the power of the “higher frequency...

Why settle for referrals when you could be getting killer introductions instead? Joining Samantha in this episode of Influence By Design is Bill Cates. They’re diving into the world of radical relevance in an exceptionally noisy market, exploring how you can sharpen your marketing message, cut through the noise, and win more ideal clients.  Bill shares his expertise on referrals, differentiat...

Can 68 seconds really change your life? The science says yes, and here’s how. In this moment, we're diving into the secrets of success with Joanne Antoun’s refreshingly simple yet powerful formula. Discover how a 68-second practice can transform your life by aligning your energy and attracting your deepest desires. Plus, learn why most of us fall short and how clearing self-doubt is the key to unl...

Feel as if there’s something holding your business back but you just can’t put your finger on what it is? Ready to unblock your path to success? In this episode, Samantha and Dana Earhart dive into a critical but often overlooked topic — bottlenecks in business growth. Whether you’re in start up or you’re on the way to seven figures and beyond, identifying, understanding, and addressing these bott...

Did you know that mastering the art of storytelling can revolutionise your business?  In this moment, Samantha and Lisa Bloom talk about the power of storytelling and how to uncover the tales we tell ourselves (and others) to shape our reality. Discover how to identify and rewrite these narratives to step into your true potential and bring your inner and outer worlds into alignment. What stor...

Is working with your spouse a recipe for disaster or destined for success?  In this episode of Influence By Design. Samantha is joined by her co-host and husband, Leon Flitton, and special guests Joy and Brian Bufalini. They dive into the intriguing dynamics of couples who not only share their lives but are also business partners.  What happens when corporate veterans join entrepreneuria...

What is the "Mona Lisa Effect," and how can it help you build an irresistible brand?  In this moment, Samantha delves into the unique process of finding your authentic story with her guest, Gair Maxwell. Inspired by Steven Pressfield's concept from The War of Art and the fascinating story behind the Mona Lisa's fame, this episode offers plenty of insights on how to stand out and captivate you...

Organic vs. paid marketing — What’s your winning strategy?  In this episode of Influence By Design, Samantha Riley and Tim Hyde examine the timeless debate of organic vs. paid marketing. They share their unique perspectives, real-world examples, and actionable advice to help you decide which strategy best suits your business. Deciding between organic and paid marketing doesn't have to be inti...

Do you ever wonder why some people seem to attract money effortlessly?  Your beliefs about money might be holding you back from financial freedom. In this moment, Samantha and Mike Agugliaro dive into the deep-rooted perceptions we inherit about money and how to break free from them. Prepare for some eye-opening insights and actionable tips to shift your financial frequency and help you achie...

That little voice of doubt inside your head can be the biggest barrier between you and your goals. In this episode, Samantha is joined by Laura Catella and they dive into a topic often overlooked, but crucial for success. Laura shares her journey from aspiring investment banker to top-tier copywriter and coach, shedding light on how confidence and personal work play pivotal roles in attracting pre...

Want to make your offer a no-brainer so you sign more clients?  In this moment, we will dive into the magic of experiential marketing with Samantha and Michael Maidens as they explore how to create unforgettable moments for your prospects. Michael shares his insights on hosting impactful events, where the offer becomes a natural next step and experiences drive customer loyalty. Discover how t...

What if I told you the universe's secrets were hiding in plain sight — in numbers all around us?  The thing is, numerology isn't just for mystics. These days, more and more savvy entrepreneurs are tapping into its power to gain an edge and transform their businesses. In this episode, Samantha delves into the fascinating world of numerology and Universal Laws with Cindy Van Arnam. Cindy shares...

Are you always busy but feel like you’re getting nothing done? Distractions derail your productivity more than you think. In this moment, Samantha and Louise Ledbrook tackle the all-too-common struggle of being busy yet unproductive. Discover why distractions are productivity's worst enemy and how clear goals and boundaries can revolutionise your workflow. Louise shares actionable strategies to re...

LinkedIn has changed over the years, but right now there is a door of opportunity that will only be open for a short moment in time.  Want to know what it is? In today’s episode of Influence By Design, we delve into LinkedIn like never before. Samantha sits down with Joshua B. Lee to uncover how LinkedIn is more than just a professional network — it's a goldmine for genuine human connections...

Do you struggle to keep the money you make? What if your money struggles are more than just numbers on a spreadsheet? In this moment, Samantha and Emma Greyson dive into the money blockages that can hold you back from achieving personal and business growth. Anxiety around discussing finances, the inability to retain wealth, and the comfort zone trap can all be holding you back from your goals. Emm...

Do you ever feel like you're drifting without a clear purpose? Are you facing setbacks that seem insurmountable?  In this episode of Influence By Design, we dive into the power of purpose with Steve Hochman, a renowned fitness coach and the founder of OC Fit. Steve’s journey from a football player struggling with weight and anxiety to a successful entrepreneur is nothing short of inspiring an...

Are you drowning in tasks that aren't moving the needle in your business?   In this moment, Samantha chats with Laura Posey about cutting out the fluff and focusing on what truly matters. Discover how to decide which tasks are worth your time and how to design a business that aligns with your lifestyle goals. Whether you're aiming for a $10 million business or a sustainable $25,000 a month, t...

Wondering if SEO is still relevant in the age of AI?  In this episode of Influence By Design, Samantha talks to SEO guru Stephan Spencer, author of The Art of SEO . He generously shares his wealth of knowledge to simplify the complexities of this tricky subject.  Stephan discusses SEO’s continuing relevance and its striking superiority over AI. He also dishes out practical strategies for...

Is your struggle with perfectionism holding you back from growing your business? Could "Done is better than perfect" be the key to achieving your goals? In this moment, Samantha and Joanna Ziemlewski delve into the importance of launching ideas quickly, embracing failure as a learning tool, and separating self-worth from your work. Discover how taking action breeds confidence, not the other way ar...

Is your brain constantly on overload? Discover the science behind it so you can take steps to regain control. In this episode of Influence By Design, Samantha talks to Naomi Oyston about the concept of cognitive overload. Naomi shares insights on how the massive influx of information we process daily is impacting our brains. She shares practical strategies to manage this overload and maintain high...