Business Growth Lab

Overwhelmed by the thought of tackling a massive project? You're not alone — and Kristin Swanson has the antidote to analysis paralysis.  In this moment, she shares a refreshingly simple framework for breaking big dreams into manageable steps. From avoiding the research trap to following your intuition, Kristin's insights will help you skip the productivity shame and embrace action.  Sto...

Have you ever felt like there’s a deeper meaning to who you are and how you move through life? Decode your soul’s blueprint and watch your life — and business — align like never before. In this episode, Jennifer Urezzio, the creator of Soul Language, joins Samantha to unpack the layers of what makes us, us — and how to bring it all into alignment with our business and life.  Jennifer also exp...

Wanna know how to authentically grow your brand so it stands out from the sea of sameness? Here’s how to do it. In this moment, JP Sears shares the raw truth about building a brand by tuning out the noise and tapping into your creative spirit. From navigating the rollercoaster of judgement to embracing imperfection, JP's insights remind us that true influence is born from genuine value, not strate...

In a world hungry for connection, how do you spark joy and build a thriving community while you're at it? In this episode, Samantha is joined by Rachel Marie Martin, founder of the Finding Joy community. Together, they explore the art and heart of building communities that not only thrive but truly connect in our hyper-digital world. Rachel shares her journey from a beginner blogger to leading a m...

Are your sales calls feeling awkward and unproductive? Let’s fix that. In this moment, Nikki Rausch shares her signature Selling Staircase method, breaking down the exact steps to move prospects from curiosity to commitment. Learn why creating curiosity is often the most overlooked step, why coaching during a discovery call is a critical mistake, and how to issue invitations that feel natural and...

Is your business card still doing the heavy lifting? Discover the Tiny Book that communicates your value and closes the deals for you. In this episode, Samantha chats with lawyer and entrepreneur Lin Eleoff about how Tiny Books are transforming how coaches and business owners attract clients. Lin shares her strategy for crafting business cards on steroids that makes readers say, “I need to work wi...

What does it take to build a multimillion-dollar business while navigating cash flow, profit margins, and the complexities of managing people?  In this moment, Natasha Miller breaks it down, sharing hard-earned insights on prioritising profit, nurturing employees, and finding balance in hiring strategies. Plus, learn the shocking expense she cut to instantly improve her bottom line — and how...

What if the key to unlocking your true potential lies in aligning with who you’re meant to be? Do you want to stop grinding through life and are you ready to align with your true purpose? Quantum Human Design could be the key that unlocks your next big step. In this episode, Samantha dives deep with Karen Curry Parker, founder of Quantum Human Design and the Quantum Alignment System, to explore ho...

Do you want to turn imposter syndrome into an asset?  In this moment, Mare Forfa unpacks the art of reshaping your inner dialogue so you can move from self-doubt to self-empowerment. Discover practical short- and long-term fixes to help break free from limiting beliefs, shift from a fixed to a growth mindset, and tackle fears right at their source.  With powerful personal stories and act...

Building wealth isn’t about working harder,  it’s about making your money work for you.  In this episode, Samantha sits down with Elizabeth Ralph, host of The Spiritual Investor Podcast and explores how to align wealth with spirituality and break free from traditional money patterns.  Elizabeth shares a revolutionary blend of practical investing and spiritual alignment, introducing...

Still in the dark about why some of your campaigns hit the mark while others flop? Let’s work out some marketing tweaks so you can enjoy more consistent results! In this moment, Samantha and Todd Brown explore the strategic art of client acquisition, revealing the secrets to a buyer-driven campaign that doesn’t rely on guesswork. Todd unveils his five-step framework that removes subjectivity from...

Ready to elevate your success? Discover the hidden traps that might be holding you back! In this episode, Samantha dives deep with Candy Motzek to uncover the surprising ways we sabotage ourselves when we aim for a new level of success. Together, they explore why self-sabotage is often most potent at our most critical growth moments and how to sidestep it effectively.  Whether you're just sta...

Ever been victimised by those awkward cold pitches that make you just cringe? Samantha and Cat Stancik share how they’ve flipped the script — and you’ll want to steal their strategy. In this moment, we’ll tackle the all-too-common “How's business?” question and flip the sales script on its head. From hilarious cold pitch fails to the power of creating authentic connections, this conversation delve...

Got that nagging hunch that you’re underselling yourself? Here's how to get paid what you truly deserve! In this episode, Samantha is joined by pricing expert Alison Haill for a deep dive into one of the most common struggles among entrepreneurs — how to confidently raise your prices and attract high-value clients. Samantha and Alison tackle the fear of sounding greedy, the mental blocks that keep...

What happens when clients reach the end of your course? Is there an awkward silence, the clients leave, and you're left wondering, “Now what?” In this moment, we dive into strategies for course creators who are ready to fill the gap between course endings and what’s next. Discover how to build a seamless client experience that keeps the energy flowing, your clients engaged, and your revenue growin...

Have you ever wondered if success is more than just chasing financial goals? What if it’s really about building a business that energises you, where each day feels exciting and inspired? In this episode, Samantha sits down with Milana Leshinsky, a thought leader and entrepreneur who has built a seven-figure business, only to discover that true success isn't measured in dollars, but in joy. Togethe...

Did you know that showing up consistently can transform your business culture overnight? In this moment, Samantha and Margy Feldhuhn discuss the art of collaboration and how to transform rigid team dynamics into a thriving, idea-filled environment. Margy shares her leadership evolution and reveals the key to empowering your sales team and leveraging hidden talent within your organisation.  If...

Forget exhausting launches! Here is a simple, repeatable path to more sales and profits. Today, Samantha sits down with Lindsey Anderson, the mastermind behind the Unlaunch Method. If the thought of launching makes you break out in a cold sweat, this fresh approach to marketing will be a game-changer.  Together, Samantha and Lindsey dive into reality TV escapades, the dark side of social medi...

Ever wondered what it takes to become the go-to expert in your niche without needing millions of followers? In this moment, Samantha and Ron Reich dive into the secrets of becoming a micro-celebrity in your niche. From understanding who your true fans are to crafting your superhero persona, they reveal the exact steps to elevate your business and presence to the next level. Discover the power of a...

Feeling stuck despite your efforts? Learn how Vedic astrology can transform your approach by blending energy, psychology, and strategy to elevate your business. In this episode, Samantha dives deep into the mystical world of Vedic astrology with Azra, a corporate strategist turned spiritual guide. Together, they explore how this ancient practice can bring clarity, alignment, and growth to modern b...

Are you chasing shiny objects instead of optimising what already works? In this moment, Samantha challenges you to take a hard look at your marketing and sales efforts. Would you be earning a raise or facing a performance improvement plan if you were employing yourself as the Chief Marketing Officer of your company? Dive into the magic of the “Three Rs” — Record, Review, and Refine — and discover...

Ever feel trapped by your own success? Like your business runs your life?  Well, working harder isn’t always the answer, and today we’re going to discuss how to scale, minus the burnout. In this episode, Samantha sits down with Jason Lee, founder of Concierge Business Advisors, to uncover the secrets to building a lifestyle business that scales to seven figures.  Jason shares his own tra...

Can simple gestures create deep, authentic connections in business? In this moment with Alyssa “Twist” Light, Samantha shares a personal story about trust, connection, and going the extra mile,  literally! Find out what led one business coach to row out to the middle of a lake just to answer a crucial question.  Let’s dive into how deep, authentic connections shape relationships, busines...

Tired of playing small? Ready to sell like a luxury brand? Here’s how to step into the expert spotlight and land premium clients. In this episode, Samantha sits down with Ann Carden to unpack a hot topic, stepping into the expert spotlight and selling premium services. While the market may seem flooded with low-cost options, Ann and Samantha reveal that there’s always demand for first-class servic...

Feel like you're running on empty despite working harder than ever? It might be time to take a closer look at burnout. In this moment, Feng-Yuan Liu uncovers the sneaky pitfalls that high achievers fall into and why simply taking a holiday won’t fix the issue. Discover the role of nutrition, especially protein, in rebuilding resilience, improving energy, and escaping the endless loop of stress. Pl...