Business Breakthrough for Animal Therapists

Have you ever had one month where you're fully booked, only to find yourself staring at an almost empty diary the next? If that sounds familiar, you're not alone. For many equine and canine practitioners, referrals are where their business begins—but they shouldn't be where it ends. In this episode, I'm unpacking what I call The Referral Trap : the cycle of relying on word of mouth...

In this week’s episode I’m joined by Dr Judy Morgan, and what a guest she was!  Dr Judy Morgan DVM, CVA, CVCP, CVFT has over 40-years-experience as an integrative veterinarian, acupuncturist, chiropractor, food therapist, best-selling author, international speaker, podcast host and owner of Dr. Judy Morgan’s Naturally Healthy Pets. Her goal is to change the lives of pets by educating and empowerin...

Can you believe we're already halfway through the year? Whether the first six months have gone exactly to plan or completely off track, now is the perfect time to pause, reflect, and create a focused plan for the rest of the year. Because successful businesses don't grow by accident. They grow through clarity, consistency, and taking action in the right areas. In this episode, I'm shar...

Have you ever wondered why some equine and canine practitioners seem to have a steady stream of clients while others struggle with inconsistent bookings? The truth is that every successful animal therapist goes through predictable stages of business growth. The challenge is knowing where you are right now and understanding what you need to focus on next. In this episode, I'm breaking down the...

In this weeks episode Nicola dives into the behaviour patterns and thought loops that she repeatedly sees in her coaching business, and in conversations with those in the industry.  Breaking just one of these five patterns will radically help you move yourself and your practice forward- helping a lot more animals along the way.  Listen to discover  How your lack of clarity is making you feel overw...

The month I didn’t expect and the lessons I learnt .... In this very raw and honest episode Nicola goes behind the scenes in her business, talking about the highs and lows of the month of May.  Social media shows us just the edited highlights of someone’s life and business, and Nicola believes it’s important to share both the highs and lows.  Listen to discover: Nicola’s current intentions are aro...

In this episode, Nicola is joined by Jochen Schleese, founder of Schleese Saddles and the Saddle Fit 4 Life Academy. Jochen shares how he transitioned from traditional saddle maker to global business leader, creating an online academy back in 2006—long before online education became the norm. What began as a hands-on trade evolved into a mission to teach, scale his impact, and help more horses wor...

It’s not an overcrowded marketplace for equine and canine therapists. The problem is when everyone is selling the same thing! You need to package your work differently, in a way that serves you and your clients and this is the theme for this week’s podcast.  Listen to discover: The ‘must have’ packages that every animal health practitioner needs  The psychology behind a high ticket offer and how t...

In this episode, Nicola interviews Dr. Kevin Tooman, a small animal veterinarian with nearly 40 years of experience, about his transition from a traditional, high-volume clinic to a premium, concierge-style online business. Kevin shares how he stepped away from the “conveyor belt” model of back-to-back appointments and redesigned his services around depth, relationships, and long-term client outco...

Over the past few weeks, I’ve been running business strategy calls following my Client Attraction Masterclass . And one thing really stood out—so many talented equine and canine practitioners are selling the wrong thing . They’re either stuck in a high-volume model that doesn’t serve them, or they’re trying to sell their modality instead of what clients actually want. Most practitioners market wha...

Business is a journey, it's an exciting process of personal and professional growth.  In this week's podcast, I'll be talking you through how typical growth looks like for most practitioners working through six phases, and what the business journey really is.  It's a process of becoming. It's a process of trust. It's a process of course correcting. And it's a process of...

In this week’s episode I unpack the reasons that people say no (or don’t say yes), and why you might experience clients ghosting you, and more importantly what to do about it. There’s three core objections that people have when it comes making a purchase Lack of understanding about the offer or don’t understand how it can help them Time- either it’s not the right time for them, or they think it wi...

Have you ever felt the need to ask for approval, check that your friend, partner or clients think your new package or offer is a good idea, or felt a bit low when you weren’t receiving likes or praise from clients or social media?  I think we’ve all been there- craving and chasing the need for external validation.  BUT there is another way to operate- one where you feel good enough, trust yourself...

This week’s podcast episode is all about how to set prices, and (possibly more importantly) overcoming pricing blocks and fears in business.  I run through two approaches to pricing: the traditional method of researching competitors' prices versus my preferred approach of deciding on desired income first and then building value around that amount. It is important to calculate true costs includ...

Running a business means you’re constantly making decisions. Some are small and straightforward. Others feel heavy — the kind that keep you awake at night. Maybe it’s raising your prices. Letting a difficult client go. Hiring help or getting support Changing direction in your business. Or stepping into a bigger version of the practice you want to build. And the truth is, the ability to make decisi...

Many equine and canine practitioners struggle to grow their businesses not because they lack skill, but because they haven’t positioned themselves as the expert in their field . Expert positioning isn’t about ego or claiming to know everything. It’s about making it clear who you help, how you help them, and why people should trust you . Here are three simple steps to start positioning yourself as...

It doesn’t matter if you support dogs or horses, gaining referrals from vets in your area is super helpful, but most practitioners find this really hard.  In this week’s podcast I’ll be diving into the EXACT steps you need for veterinary referrals:  Clarity - who  Value - what are you going to offer?  Remove resistance  Reach out and invite Re-engage Remove more resistance  If you’d like to fill y...

When it comes to attracting new clients, and welcoming sales there’s four key areas that over 90% of equine and canine practitioners miss, and in this week’s podcast episode I’m going to unpack these. 1.Swapping working with ‘anyone’ for truly aligned clients  Working with clients that you really love, those who appreciate the work you do, and match your energy and personality is the most fulfilli...

The number one question I’m asked is how to attract more clients, or make more sales as an equine or canine practitioner, and today I’m going to help you with this. This week’s episode is all about uncovering your hidden resistance to attracting new clients or making more sales. Yes that sounds crazy I know. Why would you have resistance to welcoming new clients, or making more money? Trust me, we...

Welcome to this weeks podcast, where I'll be walking you through how to have a bigger impact, and serve more animals than ever before! This is not about working more. This is about your next level. Making strategic moves that allow you to serve, and live your biggest mission. Here's what I'm walking you through.. Claiming your biggest dream/ mission Operating and re-aligning with your...

Today I’m looking at how you can create extraordinary success in 2026, and I’ll be talking about three key areas: Claim Your Vision Identity shifting  Aligned action  If you want your 2026 to look different to last year then you need a new way of operating, not simply repeating 2025's approaches and hoping for different results.  Embracing Bold Visions for Success I would love you to claim you...

Could running an event be the key to your business success in 2026?  In this week’s podcast episode I talk to you about hosting events for drawingThe 2025 Healthy Horse Conference. I explore various event formats, including online and in-person gatherings, and share insights into how events can benefit brands and practitioners.  I’ve included some quick tips for those looking to start hosting even...

Meet Stacy Hamer from The Equine Institute on this week's podcast episode, who was such an interesting guest.  Listen to learn more about: Spotting a gap in the market- as Stacy has done with Home Schooling students.  The need to educate owners (and professionals) to become easier clients for vets, to support the decline in graduating veterinarians pursuing equine practice, and the high number...

Meet Julia Alebrand from Saddlefit 4 Life and discover how Julia’s passion for horse welfare and education led to her role at Saddlefit 4 Life, and how she is making a positive impact on the equestrian industry.  In  this episode you’ll learn about some saddle busting myths, what equine practitioners can do to prevent more horses suffering with ill fitting tack and how to approach this conversatio...

Meet Liz Daniels from EquiTeam and discover the ins and outs of running a membership.  Liz Daniels is a busy lady, she’s an equestrian coach, the co-founder of EquiTeam, founder of Custard PR, wife, mother and horse owner.  In this week’s podcast interview Nicola speaks to Liz about: The role of passion in building multiple businesses The power of giving back to the industry Running a business wit...