Business Breakthrough for Animal Therapists

Today on the podcast I’m joined by Laura Clinton, the founder of Equicantis. Laura’s business journey is really interesting from working full time as a Equine Musculoskeletal Therapist to setting up Equicantis, which is a cloud-based web application that allows practitioners to manage their business AND create bespoke, professional exercises for your clients using a library of over 360 equine and...

Money mindset is multifaceted, but so important for business growth. Our upbringing and cultural conditioning impacts our money beliefs and I'd love you to look at your relationship with money in a new light after listening. In today's episode I introduce the three most common money personalities that I see in my work as a mindset and business coach for equine and canine practitioners. Lis...

Today I am joined by Lisa Ruthig from NBCAAM, and we are chatting all about community, imposter syndrome and the need to raise standards across the industry to support more animals over the world.  Lisa Ruthig is Past Chair of NBCAAM, the National Board of Certification for Animal Acupressure and Massage, which promotes high standards, ethical practice, and legal recognition for animal bodyworkers...

Meet Calli Charles from Vet Physio Phyle in today’s podcast interview.  Calli is an experienced veterinary physiotherapist, a rehab specialist, and her journey is one to learn from. Listen to discover how Calli started off with a blog, how getting her horse Meji and his rehabilitation journey has led her to develop her own unique method (FER Approach) and the impact that this has had on her busine...

In this episode, I’m sharing why feeling “too busy” often has less to do with hours in the day and more to do with the systems and structure in your business. If you’ve ever felt stuck on the hamster wheel, chasing your tail, or overwhelmed by all the ideas in your head that never materialise, this one’s for you. I walk through the key shifts that help equine and canine practitioners reclaim their...

Episode Overview: In this episode, I’m joined by Dr. Megan Kelly, vet, rehab therapist, and founder of Online Pet Health and the Vet Rehab Summit. Megan shares the story behind how her desire to specialise and improve her own knowledge led to the creation of a global education platform supporting thousands of vet rehab professionals. We talk about how Online Pet Health grew from a WhatsApp group a...

When you picture running a successful business, what do you see? Long hours? A big team? Endless stress? In this short but powerful episode, I share what it actually looks like, and it’s probably not what you expect. Drawing on my own journey and the experiences of my one-to-one coaching clients, I reveal the five surprising truths that can change how you think about business growth forever. If yo...

Episode Overview: In this episode, I’m joined by Philippa Christie , founder of Equine Partnership, bridle fitter, behaviour coach, and the force behind the Equine Academy. Philippa shares the story behind her work in equine education, her experience running multiple businesses, and her perspective on creating meaningful change in the industry. We talk about the turning point that led her to re-ev...

Episode Overview: In this episode, I speak with Adele Shaw , founder of The Willing Equine . Adele shares how she began in competitive equestrian sports, her transition into behaviour-based training, and the turning points that shaped her business journey. We talk about how her early work with challenging horses, and later her experience with her mare Tiger, led her to develop a new approach roote...

Episode Overview: In this episode, I talk about networking—what it actually is, why it matters, and how to make it work for you and your business. If the word “networking” makes you think of awkward events, elevator pitches, and being sold to by strangers, I hear you. But I’m sharing a more practical, human version of networking that has genuinely helped me grow my business, build relationships, a...

Episode Overview: In this short, practical episode, I’m talking about looping thoughts, those recurring thought patterns that play on repeat and quietly chip away at your confidence. I walk you through what these looping thoughts are, why they matter, and a simple tool you can use to stop them in their tracks. This isn’t about controlling every thought you have. It’s about recognising the ones tha...

Some equine / canine therapy businesses need more people to know about them and enquire about bookings; others need better conversions. Either way here’s 5 ways to welcome more clients, Be an expert and be memorable Be where your clients are Use other people’s audiences and provide value Working with vets Improve your follow up and improve conversions  Final reminder that we are celebrating NKC’s...

Episode Overview: This bonus episode is a little different—because we’re celebrating eight years of NKC Equestrian Training . What began as one small first aid course posted from my phone has grown into a business that’s reached thousands of equine and canine professionals through courses, conferences, coaching, and community. I started with a simple wish: to help more horses and to have more free...

Episode Overview: In this week’s episode, I’m sharing 5 of the most common mistakes I see newly qualified equine and canine therapists making—and more importantly, what to do instead. If you’ve recently completed your training and are in those early stages of getting your business off the ground, this is for you. I’ve coached hundreds of therapists at all stages of their journey, and I see these p...

Episode Overview: This week on the podcast, I’m diving into a topic I’ve taught again and again over the years—because honestly, it’s that important: niching down . Whether you're just starting your equine or canine therapy business, or you've been in business for years, understanding (and revisiting) your niche is one of the fastest ways to make marketing easier, attract more of the right...

In this thought-provoking episode, Nicola interviews Melissa Troup , BHSI Instructor and McTimoney Animal Chiropractor, about her fascinating research on how layering turnout rugs can impact a horse’s stride length . If you’ve ever layered rugs to keep your horse cozy in the cold, this episode might surprise you. Melissa walks us through her recent study examining the physical effects of rugging o...

Episode Overview: In this episode, we’re breaking down the exact levers to pull when your equine or pet therapy business needs more visibility, more conversations, and—ultimately—more paying clients. Whether you’re stuck wondering how to get more leads, or unsure how to convert interest into bookings, this episode gives you a clear 3-part framework you can act on immediately. You’ll discover the t...

In this episode, we're unpacking one of the biggest bottlenecks in small business growth: trying to do everything yourself. Whether you’re just getting started or deep into your business journey, the reality is — you can’t scale if you don’t start letting go. I’m walking you through how to begin outsourcing or building a small support team (even if it’s just one hour a week!). From the mindset...

This week’s episode is a must-listen if you’ve been feeling stuck, circling the same mountain in your business year after year. We’re diving deep into the five sneaky habits that are stalling your progress — and what you can do to stop them in their tracks. Whether you’ve been in business for a year or a decade, these habits are likely sabotaging your growth more than you realize. The good news? Y...

In today’s episode, we’re diving into a topic that most people avoid — tough conversations. Whether it’s addressing a coworker’s passive-aggressiveness, confronting a friend about something that hurt you, or handling family dynamics without spiraling, navigating difficult conversations is a skill we all need — but most of us were never taught. This episode is part real talk, part strategy session....

This episode is one I’ve been so excited to share because we’re talking all about something that’s shaking up our industry in the best way: AI . And no, not the scary, robot-taking-over-the-world kind. I mean the kind that helps you, as an equine or canine therapist, do your work more effectively, more confidently, and with more ease. Let’s face it — AI has gotten a bit of a bad rap. But when used...

In this short but powerful episode, I’m diving into something we all experience in business at some point: that frustrating feeling of being stuck. Whether you're just starting out, scaling to six figures, or aiming for that next level, you might hit a wall — and often, it comes down to one of three reasons. This topic was sparked by a masterclass I hosted recently with an incredible group of...

VIP Pricing and packaging and what you need to know Increasing your pricing are a key way to drive more profit into your business. But your mindset needs to match your prices - simply doubling your prices can feel horrible!! I see this given as business advice so often and honestly I think it's rubbish advice Instead look at adding in a VIP level of pricing. A top tier where you help people mo...

Creating systems, processes or standard operating processes is the best way to reduce the mental load on your as the business owner AND is the route to freedom! Documenting HOW you do things in your business, and having a repeatable way of doing things means a better experience for your clients and means that you can bring others into your business to support you. Jump into the episode to learn th...

It's time to fill your cup and meet your own needs so that you can thrive, help more animals and continue to grow your business., without burnout and exhaustion. How can you serve and sell when you are running on empty? Here's what I cover in today's episode: Working with your human design Staying in your zone of genius Deciding that you need Changing your beliefs, habits and environme...