Business Badassery Podcast

Isn't it weird and delightful that we exist in an era where demonstrating that you are indeed a person (via sharing feelings, thoughts, stances, experiences etc) is a compelling edge? Tune in to hear Amy and I talk about how to do this well, and how to navigate the balance of 'what to share' vs 'what NOT to share'. Keen to check out the podcast ep on use of self Kirsty mentioned? Tune in here .  ...

If you've recently pivoted your offers and are struggling to get traction, this is for you! Tune in to hear us talk through how to frame your offers in the most compelling way, how to test the alignment of your current audience with what you now sell, and how to build a new audience from scratch. Want an example of how to solve problems in public? Check out Kirsty's 'gym' post here .   Take Kirsty...

If we had to start a business tomorrow, while working part-time at a 9 to 5, this would be our plan. Tune in to hear us talk about what should be your first priority, how to leverage the psychology of being new, and the value of having fun... and not taking things too seriously.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where...

Today we talk about how to make a meaningful impact on your client's business and the projects you're working on for them. We share how we delivered experiences for our clients that not only got us more work, but also made us more valued inside the business. We discuss how you define impact and being part of a team.   Take Kirsty's assessment to pinpoint your communication style, and get personali...

In this week's episode, we answer a listener Q about the retreat we ran in Mexico waaaay back in January 2023. We dive into what worked well (and why!), and what we'd do differently of we had out time again. Tune in to hear us unpack everything from the importance of the venue, to knowing your strengths and weaknesses (and planning accordingly!), and what happens when the tequila runs out.   Take...

In this week's episode we go into depth on cold pitching, what works, what doesn't, what to be sure you include, and what you should probably avoid. We talk about follow-up and most importantly, how to really know the person you're pitching -- not just from a demographic standpoint, but from an empathy point of view.    Take Kirsty's assessment to pinpoint your communication style, and get persona...

Tune in to hear about launch metrics, and how to look at various aspects of launch funnels. Kirsty was a launch strategist for many years, and her take and way of looking at launches is unique (and invaluable!). And, you might be surprised by what matters, what doesn't and what you measure.    Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you...

In this week's episode we tackle online strategies, what we see working, what we think doesn't and Kirsty's experiment with anticipation and how to create that effectively in your marketing and why you might want to consider it.    Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this...

This week we tackle to know what's you, what's the state of the world or perceived state of your industry and how should you decide which moves to make when you don't know how to separate out all of the pieces? We tackle this (and so much more)!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strate...

When one client takes up a lot of your bandwidth, you can start to feel like an employee, or somewhat beholden to them. How do create boundaries, and how on earth do you know what they be? What if they ask you to promote something they're doing? Should you? Sometimes? Maybe? Why or why not. We address all these questions in this week's episode.    Take Kirsty's assessment to pinpoint your communic...

Tune in to hear us talk about self-trust, impermanacy, and what happens when the people who made the blueprint tear parts of it down.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable bu...

Are shyness and imposter syndrome the same thing? How do you speak up for what you think, know, and offer when you don't feel qualified enough? Tune in to hear us unapck this, as well as get a permission slip to exit the spaces that make you feel 'less than'. Oh! And to hear Amy translate some Bad Bunny (hip thrusts sadly not included...). Click here to listen to the episode on how to market as an...

When clients come to you about a project - how do you bring in your strategic brain and processes to the conversation? Especially when the potential client is  focused on a deliverable or the pieces they think they want or need. We discuss how you talk about your expertise, which clients want what and how you can differentiate who's who and start to build your own criteria for how you talk about y...

You get good at your thing — whatever that is — but do you then stay there forever? What's "allowed" in terms of stretching your skills and experimenting with new approaches? And what about those 'rinse and repeat' frameworks everyone's talking about? How do they fit with the entrepreneurial spirit, and how do they stack up in the era of AI? Tune in to find out.   Take Kirsty's assessment to pinpo...

What is an introvert really? Or an extrovert – and how does (or should) the way you're wired figure into your marketing plans? Do you need to "change" who you are in order to do business? Or, can you amplify who you are and let it ride? And what about those ambiverts anyway…?!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where yo...

Which parts of your life and experience are fair game for informing your USP? Tune in to hear us share how our own experiences have shaped the work we do today, and how we talk about it.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get week...

Social media is time consuming to do well, so maintaining two separate profiles feels like a Herculean task… but is it confusing to use one profile to speak to two separate audiences? Tune in to hear our take on how to approach this strategically… and perhaps save your sanity in the process.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you...

We recorded this episode with a live audience, and answered a bunch of Qs thick and fast! Tune in to hear us talk about: + Our favorite tools for client comms (and why Kirsty hates them all!)   Pinterest vs Instagram   Our wind down rituals to wrap up the work day How many hours we each work per week (hint: it's probably less than you think!) The value of cold pitching vs building an email list An...

Toying with the idea of using free workshops as a list growth and sales tool, but worried about how well it might actually work? Tune in to this episode to hear us dive into key strategic considerations behind the content, promotion, placement, and post-workshop nurture.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you coul...

Both of us are big believers that your business should support your life — financially, of course, but also in terms of capacity, creativity, connection, and meaning making. Tune into this episode to hear us talk through how both our businesses have shifted over the last 5 years to support us through early parenthood (Kirsty) and a season of loss (Amy). We also dive into: + What shifts when you pu...

Tune in to hear: + Why Amy thinks it's not actually possible for your content to be 'too good' or 'too generous' + How sharing who you are is just as (if not more) valuable than sharing what you know Kirsty's take on the critical difference between what you know and how you think Why putting more 'human' in your content is more valuable now than ever   Take Kirsty's assessment to pinpoint your com...

Freelance copywriting with AI? Is that smart? Not so savvy? And, where does strategy data and analysis fit in? We (re)define what strategy really is and how you see yourself. We talk about: AI (and its role in data analysis) Storytelling What you can promise clients (and what you should never)!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where y...

Tune in and discover: When and how do you experiment in your business? Should you follow your gut? When is that a good idea and when is it a bad plan? How does risk tolerance figure in? Amy's take on pushback and rebellion and Kirsty's take on self-awareness. Intrigued? Give this episode a listen.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on wher...

How do you regain trust in yourself when you make a bad business decision? And, further to that, what is a bad business decision?  What do you do immediately and what are the implications for the long term? We deal with some uncomfortable truths in this one. Take Kirsty's assessment to pinpoint your communication style, and get personalised insight on where you excel, where you could improve, and...

There are so many things to think about and work on when you're running a business as a solo. So how do you know what to prioritize and at what point? Some of it depends on what phase of business you're in...BUT! There are some clear things to focus on before others and we bat that around and talk about Money making activities.  Building the plane as you're flying it (whether or not that's a good...