Business Badassery Podcast

You know that awkward moment when a client asks for 'one more little thing'? Or a prospect suggests some sort of test project? Here's how to master those scenarios, finding the perfect balance between being generous and not resenting yourself for giving it all away for free. We discuss built-in 'favour budgets', the difference between stellar customer service and simply 'doing more', and how to wo...

Need to grow your list, but allergic to social media? Tune in so we can can help you work out how big of an audience you actually need to support your business (it might be smaller than you think!), and which other visibility-building tools and strategies might be a better fit - for your skills, capacity, and values. Here are the people and places we mention in this episode: Click here to see more...

Systems and processes for your small business. Why build them? When? What's the easiest way to get them created and in place? 

We discuss specific content strategies that we've used, seen used in the wild, or know our clients are using successfully.  We also share how build authority to convert potential clients into buyers (including offer strategy).  The podcast Amy references is Ellen Yin's Cubicle to CEO podcast, episode 256, published on the 22nd of July, 2024.   

This week's listener has a very excellent question today. And it is this. "I'm working on list building at the moment and have lost God knows how many hours to research on what kind of download slash lead magnet to create. While the advice and sounds the thing I'm missing is real life examples. So I was wondering, would you to be comfortable running through the lead magnets you've had over the yea...

This week's listener has a question that reads like this. "It feels like everyone who's anyone has a sub stack at the moment. I love caps writing. And I'm a content writer by trade and wondering what strategic or business value there would be in starting one up, I'm torn between reviving my blog or starting a substack." We figure out what might make sense here!

This week's listener wants to know how many offers to have available for clients. We talk about offer ecosystems, how to decide what number makes sense, whether you should put the offers on your site, or keep them private and internal. There are a few things to keep in mind regarding your pricing and your potential clients and we discuss them all. 

Some online courses and programs requirean application. Is it a good idea to use one? We discuss why to use one and when and how Kirsty has used them in her programs as well as what you should be aware of, and why, if you decide to add an application to one of your offers. 

List building is critically important. What to do when the bots show up on your list in force? Where do they come from? Whatcan you do to get rid of them? We discussthese Qs, plus list health and strategy a bit too in this very short episode.

Scope creep. Mispriced projects. Unexpected challenges during a project. What's your responsibility and what falls to your client? This week we tackle a curly question for someone in the middle of a sticky project.

This week we talk about creating content to keep yourself in front of your audience.  What do you create, how do you stay motivated, what's it all in service of anyway?  We address what to do when you're in a slump, where to find inspiration and why  it's such an important part of your business growth. 

This week we go behind the scenes in Kirsty's business to talk about her email membership, how she's thought about and structured offers in her business,  and how she responds to market inquiries and demands. She's a super sharpmarketer who has a unique way of thinking about possibilities. She's also aboutto take her second maternity leave and we talk about what's different this time, how she prep...

  We have a rather gut wrenching question today, that I'm sure many listeners can relate to. The question is: "I was asked to speak at a big in-person conference and I wanted to say yes so much. But it requires international travel and I just can't manage that at the moment with kids and family commitments. I'm feeling a little deflated. Any advice on how to navigate this feeling of feeling pulled...

In this episode, Amy brings listeners up to date with what she's been up to in her business. A detour from Magnetic North Mastermind, her core offer over the last 2 - 3 years, Amy has spent most of 2023 building a new course that encompasses all of the skills and techniques she's honed over her 30+ years of experience building six successful businesses. As a business-development specialist and coa...

On this week's episode of Business Badassery we have a question from a desiger who specializes in creating PDF's as interactive tools. The product helps break down complicated processes into manageable steps and includes features like self-check quizzes and tool tips. It's a very useful product that makes people's "brains expolode" once they understand the value, but our listener doesn't have a la...

Great question about how to define success in your business. This week's listener has a personal definition of success, which is  freedom and flexibility. This person doesn't want to work 40 hours a week but is curious to hear BB's thoughts about how that definition of success may or may not appear to current and potential clients. How transparent do we need to be?

Evergreen funnels are a great way to secure passive income in your business. If it's a new term to you, 'Evergreen Sales Funnel' is a fancy way of saying an automated system that sells your product year-round, to your audience, in a strategic way. Our listener this week is launching a digital product, a downloadable eBook resource for around the $50. She's  wondering the best way to go about setti...

Great question from a listener this week: "I'm launching a joint offer with another fellow business owner who is not a copywriter. She's a designer, and we'd love to know how to go about this. How do we combine our processes, invoicing, workflow, etc, in order to ensure we're delivering the best to our clients while having fun ourselves?" 

We have a very special guest with us this week. Emma McMillan is someone we know quite well and truly admire and respect. Emma believes everyone can write better. As a copy coach, she guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, Emma has run a successful copywriting business since 2016. Her unique skill set...

This week's question is hugely relevant to both Amy and Kirsty: "How do you take a good chunk of time off your business without disappearing from your clients radar?" It can be an agonizing decision to walk away for a period of time, but is all that anxiety really worth it? Take a listen as we describe our experiences with taking blocks of time off and how it affected our businesses.  

There's so much packed into this week's question "What are the elements of a successful partnership like yours? And when I say successful, I also mean still having a blast together." We get very transparent about how we came to our business partnership and the secret sauce that makes our particular joint venture not only successful, but fun. 

This week's question comes from a listener who has been in business for two years, and still isn't hitting their financial goals. They're struggling with overwhelm, inconsistency and hiding behind the 'next new course' instead of trusting in their business. Is it time to quit? 

Beta testing is a popular way to discover how people relate to your product or offer before its final release. Join Amy and Kirsty as they answer this week's question about how they go about beta testing, how many people they include and the benefits it can provide prior to a proper launch. 

This one's all about Lead Magnets. Do you need a download? Are there other strategies that provide value and interest people in joining you list? Take a listen as Kirsty and Amy chat lead magnet success...and some flops.