Business Advisor Podcast

Amanda C. Watts explores how good advisors and consultants can transform into great ones and significantly increase their income and impact. Whether you're facing a growth plateau, hesitant to invest strategically, or struggling with the fear of the unknown, Amanda provides 27 actionable strategies to break through barriers and take your business to the next level. She covers essential steps...

Let’s unpack the secrets to selling advisory and consulting services like a premium brand. Advisors and consultants often struggle with landing high-value clients, avoiding price wars, and standing out in a crowded market. Amanda reveals the core problems - selling advice instead of outcomes, blending in rather than standing out, and failing to position as premium - and offers actionable strategie...

If you’re struggling to land high-value clients, this episode is your roadmap to success. Amanda C. Watts breaks down the 5 reasons why premium clients might not be choosing your firm and offers actionable strategies to transform your business. From refining your messaging to mastering enrollment conversations, discover how to attract the clients who value your expertise and are eager to invest. K...

In 2025's first episode of the Business Advisor Podcast , Amanda C. Watts dives into the psychology of high-end sales. Learn why business owners are willing to invest $1K–$5K+ per month in advisory services and how you can position yourself as their vital partner and essential to their success. Key Takeaways: Understand the "Why" Behind High-End Sales: Business owners don't buy...

In the final episode of 2024, Amanda C. Watts reflects on a transformative year for accountants and service professionals. She discusses the journey from overworked practitioners to empowered, confident business advisors who are creating both financial success and personal freedom. Sharing highlights and achievements, Amanda celebrates the community’s accomplishments. Looking forward, she sets the...

In this episode of The Business Advisor Podcast, Amanda C. Watts dives into the transformative power of audacity in business. Audacity - often described as guts, spunk, or boldness - is the secret ingredient that sets top business advisors apart from the rest. Drawing on personal experiences, client success stories, and her VITAL Operating System framework, Amanda reveals how embracing audacity ca...

In this episode, we explore the often-overlooked aspect of business success: your own internal transformation. By focusing on personal growth and development, you can unlock your full potential, and create a thriving practice and lasting impact. Key Takeaways: The Importance of Self-Awareness: Understand your strengths, weaknesses, and limiting beliefs. The Power of Leadership: Develop your leader...

It is all too easy to feel invisible in the world, even when you're an expert in your field. In this episode, we'll explore the Value Visibility Framework, a proven approach to break through the noise, be seen, and attract your ideal clients and team members. Key Takeaways The Importance of Visibility: Your business advisory expertise and value need to be visible to attract ideal clients...

In today's fragile and competitive business landscape, trust is more important than ever. In this episode, we explore the three pillars of trust: Personal Trust, Product Trust, and Company Trust. By building trust in these areas, you can establish strong relationships with your clients, increase customer loyalty, and drive business growth. Key Takeaways: The Importance of Trust: Trust is the...

In this episode, we explore the VITAL framework, a powerful tool developed by Amanda C. Watts for building a thriving business. The VITAL acronym stands for Value, Impact, Trust, Agility, and Lucrative. In this episode, we'll delve into each of these components and explore how you can apply them to your business, life and beyond. Key Takeaways: The Pareto Principle: Understand how the 80/20 r...

In this episode, we delve into the common fears and doubts that hold many financial professionals back from transitioning to advisory services. We'll discuss the importance of embracing failure as a stepping stone to success and the power of consistent action in overcoming obstacles. Key Takeaways: Failure Is Inevitable: Every successful advisor has failed. It's about learning from those...

In this episode, Amanda explores the importance of marketing for business advisors, and advisory services. Discover how clearly defining your ideal client, understanding their needs, and communicating your value proposition can lead to more effective marketing and attract high-value clients Key Takeaways: Define Your Ideal Client: Clearly identify the specific type of client you want to attract an...

In this episode, we explore how to handle rejection in the world of business advisory. Leads don’t always turn into clients, and that can be hard. But, it also presents you with a great opportunity. Discover strategies for understanding the reasons behind rejection, responding gracefully, and using rejections for growth. Key Takeaways: Understand the Reasons: Seek to understand the underlying reas...

When developing your business advisory skills and practice, 80% of success is showing up consistently, even when facing challenges. Discover how the simple act of showing up can create opportunities and build a strong foundation for your business. Key Takeaways: Consistency is Key: Showing up consistently, even when it's difficult, is essential for building momentum and achieving long-term su...

In this episode, we explore the concept of Platinum Clients and how to attract them to your advisory practice. Discover the key characteristics of Platinum Clients, the strategies to identify and attract them, and the importance of delivering exceptional value to retain these high-value clients. Key Takeaways: Define Platinum Clients: Understand the characteristics of Platinum Clients, including t...

In this episode, we explore the two distinct roles within business advisory: Visionaries and Integrators. Discover how understanding and leveraging your own strengths, or partnering with those who complement your skills, can create a powerful and successful advisory practice. Key Takeaways: Understand Your Role: Identify whether you're a Visionary or Integrator to better understand your natur...

In this episode, we explore the concept of Liminal Thinking and its application to the accounting and finance profession. Discover how this mindset can help you break free from traditional thinking, embrace new perspectives, and transition into higher-value advisory roles. Key Takeaways: Challenge Your Beliefs: Question your assumptions about your role, your clients' needs, and the possibilit...

In this episode, we explore the concept of seasonal work, emphasizing the importance of understanding and embracing the natural ebb and flow of your workload. Discover how working in seasons can improve your productivity, work-life balance, and overall well-being. Key Takeaways: Identify Your Seasons: Recognize the busy and quiet periods within your industry and your specific role. Plan and Prepar...

In this episode, we explore the concept of tolerations, those seemingly small annoyances that can have a significant negative impact on your life and business. Discover how addressing tolerations can free up mental and emotional energy, improve productivity, and reduce stress. Key Takeaways: Identify Your Tolerations: Become aware of the small irritations and annoyances that you've learned to...

In this episode, we explore the concept of a freedom-based business practice for financial advisors. Discover how to achieve greater control over your time, choose ideal clients, scale your impact, and align your work with your personal values. Learn the importance of setting boundaries to protect your well-being and create a sustainable business. Key Takeaways: Define Your Freedom: A freedom-base...

In this episode, we delve into defining your advisor DNA, exploring the three key components that shape your individual identity and professional value: Essence, Education, and Experience. Discover how understanding and leveraging your Uniqueness can transform your advisory practice, attract ideal clients, and find fulfillment in your work. Key Takeaways: Clarity is Key: Understanding your Uniquen...

In this episode, we challenge the conventional perception of procrastination as a negative trait. Discover how strategic procrastination can be a valuable tool for business advisors, providing insights into personal growth, client relationships, and professional development. Learn how to harness the power of procrastination to enhance your advisory practice. Key Takeaways: Procrastination as a Sig...

In this episode, we challenge the notion of a one-size-fits-all approach to business advisory. Discover how to move beyond generic advice and become a truly valuable partner to your clients. Amanda also shares the 3 Core Pillars that make one an amazing business advisor, and are needed for building a successful advisory practice. Key Takeaways: Focus on Progress: Prioritize helping clients achieve...

In this episode, we explore the definition and role of effective 'pitching' in shaping your business advisory career. Discover how your self-presentation can significantly impact the opportunities that come your way. Learn how to craft a compelling pitch that aligns with your goals and avoid the pitfalls of misalignment. Key Takeaways: Your Pitch Defines Your Opportunities: The way you p...

Many aspiring business advisors jump straight into group programs or courses, overlooking the immense value of starting with one-on-one advisory services. In this episode, we debunk the myths surrounding one-on-one work and explore the numerous benefits it offers for building a successful advisory practice. Discover how honing your craft through individual client interactions can provide a solid f...