Business Advisor Podcast

In this episode, I’m tackling a topic I'm incredibly passionate about: why short-form content platforms like Instagram, TikTok, and Reels are a trap for serious business advisors. I know it might sound controversial, but I believe these platforms, which are built for distraction and escapism, are the wrong place to build the deep trust required to attract premium clients. When you pour your v...

In this episode, I tackle one of the most requested topics from our community: how to create content that cuts through the noise and builds trust with premium advisory clients. I reveal why most advisors are stuck in a cycle of inconsistent posting and ineffective marketing—and how to break free. I’ll walk you through a clear, actionable strategy for creating content that doesn’t just get seen, bu...

In this insightful episode of The Business Advisor Podcast, I dive deep into the often-avoided topic of client conflict—an issue every advisor faces but few discuss openly. I share personal experiences, expert insights, and a powerful framework called "GRACE" to help you navigate emotionally charged situations with empathy, curiosity, and professionalism. I walk through a real-world exam...

This week's episode is all about moving beyond just knowing your stuff as an advisor and truly mastering the art of communication. I shared why saying the right thing isn’t enough—it’s about how, when, and with what intention you say it. I introduced my VOICE Framework , a five-part structure that helps advisors communicate in a way that creates safety, clarity, and action. We explored how em...

This week’s episode is all about how less talking and more listening can transform you into a powerful, sought-after advisor. I shared how impactful advisory isn’t about dazzling clients with insights—it’s about creating space for them to hear themselves think. I reflected on my work with advisors who believed their value came from being the smartest in the room. But the truth is, real connection...

Welcome back to the Business Advisor podcast— this week we’re diving into a game-changer for advisors: understanding client behaviour through the lens of the six human needs. This is part four of our soft skills series, and it’s all about going beneath the surface to uncover what really drives your clients. I share how recognising these core needs—certainty, variety, significance, connection, grow...

On this week episode, I explored one of the most essential soft skills for advisors – building real rapport with clients. Rapport isn’t about impressing someone or pushing them forward; it’s about walking beside them, understanding their world, and supporting them at their pace. When you build that trust, conversations flow more naturally, decisions become clearer, and results happen faster. I sha...

Welcome back to the Business Advisor Podcast. This week we’re kicking off a brand-new series: The Soft Skills of Advisory . This series is all about the skills that go beyond technical expertise—the ones that help you build trust, deepen relationships, and truly impact your clients' lives. In this episode, I dive into one of the most foundational soft skills for advisors: knowing when to coac...

In this episode, we kick off a six-week series on the often-overlooked power of soft skills in the accounting and advisory world. This isn’t just fluff — it’s foundational to how you deliver value. As advisors, many of us have been trained to be technicians, but now it’s time to step into leadership, build trust, and create transformation for our clients. Without strong soft skills, your advice ca...

This week's episode dives into how vanity metrics—likes, follows, and views—can mislead business owners into feeling successful while draining their energy and stalling growth. As someone who’s coached countless advisors, I’ve seen how chasing these empty metrics leads to burnout, not revenue. The truth? Real success isn’t about viral content; it’s about building trust with silent lurkers—the...

In this week's episode of the Business Advisor Podcast, I dive deep into one of the most critical yet often overlooked aspects of building a thriving business—mindset. I share how transforming your thinking can lead to exponential growth in ways no strategy or tool ever could. Drawing from my own experiences and those of others, I explore how shifting attitudes and rewiring limiting beliefs c...

In this episode of the Business Advisor Podcast, I delve into the challenges of delegation faced by many accounting and bookkeeping business owners. As someone who has been there, I understand the struggle to let go while maintaining high standards. In this episode, I explore why it's so hard to delegate and provide actionable solutions to overcome these barriers. From the perfectionist trap...

Welcome to another episode of the Business Advisor podcast! today we’re diving into the 14 biggest mistakes accountants make when transitioning from compliance work to business advisory. This shift can be incredibly rewarding, but it’s also fraught with challenges. Many accountants struggle because they’re still thinking like a compliance firm, not as advisors. I’ve worked with hundreds of account...

In this week episode, I discuss the silent killer of profits—money leakage—and how it affects businesses, including accountants and bookkeepers. Leakage isn't just about small expenses or unnecessary subscriptions; it’s about hidden inefficiencies, poor systems, and a lack of financial clarity that drains profits monthly. Many business owners think they need more clients, but fixing leaks is...

Welcome back to another episode of the Business Advisor Podcast!, and today we’re diving deep into a topic that many of you might be overlooking—finding your tone of voice in content marketing. We all know content marketing is essential. You understand the importance of writing blog posts, posting on LinkedIn, and even creating videos. But when it’s time to sit down and create, do you ever wonder,...

In this episode of The Business Advisor Podcast, I dive into transforming your website into an authority site that positions you as the go-to business advisor. I discuss how to move beyond a mere list of services and focus on addressing client pain points directly.  Your website should guide visitors through a journey that makes them feel understood and confident in choosing you. Key elements incl...

Welcome back to another episode of the Business Advisor Podcast! This week we’re diving into something I’ve been noticing a lot lately, why so many advisors and consultants aren’t making the money they should be.  It’s not because they lack skills, experience, or education. Nope. The real issue? They’re running their advisory business like service providers instead of solution providers. Let me br...

In this episode of the Business Advisor Podcast, I dive into a topic that challenges many business owners: how big should your team be when scaling a business? I share my personal journey and explain why a small, mighty team of two can outperform larger teams. Many assume that growth requires adding more staff, but I argue that focusing on fewer, high-value clients allows you to scale deeper, not...

In today’s episode, I dive into the power of a well-structured brochure and how it can completely change the way you market and sell your services. Many service-based businesses either don’t have a brochure or have one that doesn’t work effectively because it’s just a list of services and prices. A brochure should guide potential clients toward making a decision by clearly outlining the problem yo...

Today we explore how productising your advisory services can turn your expertise into a "commercially smart" asset. I share the success story of Elise, an accountant who transformed her firm by productizing her advisory services with fixed-fee packages. This led to predictable income, stronger client relationships, and easier sales.  You can eliminate price competition, shorten sales cyc...

Most advisors, accountants, and consultants are stuck in the time-for-money trap, limiting their income and impact.  The solution?   Productising your expertise.  In this episode, I break down how to turn your knowledge into a structured, scalable offer that creates leverage, generates more revenue, and gives you back control of your time. If you’ve ever felt overwhelmed by customisation or feared...

Ever feel like your business is stuck?  The truth is, success isn’t about external factors. It’s about how we show up. In this episode, we explore the mindset shifts that separate struggling advisors from thriving ones.  If you’re ready to take control and start seeing real results, this episode is for you. Key Takeaways: Take Ownership, Take Control: The most successful people don’t blame circums...

Think social media is the only way to grow your business? Think again.  In this episode, Amanda C. Watts shares how she built her business using offline strategies; networking, speaking, writing, and personal outreach. Learn how to establish authority, gain high-value clients, and create long-term business growth without relying solely on social media. Key Takeaways: Direct Outreach Builds Trust :...

Today, Amanda C. Watts sits down with Business Advisor Academy client Cindy Vindasius, founder of Vindasius Advisory, to discuss her transformative journey from high-level consulting to creating a scalable advisory business.  Cindy shares how she struggled with articulating her expertise in a way that resonated with her ideal clients and how Amanda’s Business Advisor Academy helped her gain clarit...

Think your biggest competition is the accountant down the road? Think again. In today’s episode of the Business Advisor Podcast , Amanda C. Watts introduces The Competitive Ladder™ -  a game-changing framework that reveals the hidden competitors stealing your high-value clients. From business coaches to AI software, marketers, and beyond, we uncover why business owners choose them over you - and h...