Built To Be Seen Podcast

A lot of what used to work for visibility? It's out. In this episode, Caz and Toby break down what's actually moving the needle in 2026, and what you can officially stop wasting your time on. Spoiler: posting more, chasing virality, and hiding behind a polished brand page are all on the out list. What's in is clarity, humanity, and trust. Clear positioning beats volume every time. Real...

After three seasons as The Brand You Podcast, Caz and Toby are back - and this time, everything has a new name. In this teaser episode, they get honest about why the rebrand happened. The conversations, the audience, and the mission has all evolved beyond what the old name could hold, and Built To Be Seen finally says what the podcast has always been about. Personal branding isn't really about...

In this episode, Caz and Toby dive into the real Law of Attraction, not the “light a candle and hope for the best” version, but the grounded, practical kind where your thoughts, emotions, and energy shape your behaviour, and your behaviour shapes your opportunities. They unpack how the energy you project online becomes a magnet for the people and possibilities that show up in your world. If your b...

As we come to the end of the year, we wanted to take a moment to say a huge thank you to everyone who’s listened, shared, messaged us, and grown alongside us throughout 2025. Your support, questions, and curiosity have shaped this podcast more than you know 💛 In this New Year special episode, we’re reflecting on how personal branding showed up in 2025 - what evolved, what really resonated, and wh...

In this special guest episode, we sit down with the incredible Victoria Gordan (Vicki), founder of Pocket Rockets Cleaning, the woman who’s proved that even the most “ordinary” industries can build extraordinary personal brands. With 143K+ TikTok followers, 1.7M likes, and a recent feature on This Morning , Vicki has taken the humble world of cleaning and turned it into a magnetic online presence....

In this episode, Caz and Toby tackle the all-too-common excuse: “I don’t have time to build a personal brand.” Spoiler alert: you do — you just need a simple, intentional framework. They introduce their easy, repeatable personal brand power hour , built around three 20-minute blocks: Connect, Converse, and Create. It’s not about becoming a content monk; it’s about redirecting the time you already...

In this episode, Caz and Toby pick up right where Episode 6 left off, after diving into collaborations and partnerships, they shift the spotlight to the heartbeat behind every strong personal brand: your story. They unpack what “brand narrative” actually means (hint: it’s not your job title or that overly polished bio you wrote at 1am). Instead, it’s the thread that ties your beliefs, values, expe...

This week, we’re asking a big question: is your personal brand future-proof? In a world that’s constantly shifting, new platforms, changing algorithms, AI everything, we’re exploring how to build a brand that stays relevant, resilient, and rooted in who you are (not just what you do). Spoiler: future-proofing isn’t about chasing trends, it’s about creating something that can evolve with you over t...

In this episode, we’re diving into the power of collaborations and partnerships, and how they can seriously expand your brand’s reach. We’re talking about why building your personal brand doesn’t have to be a solo mission, and how the right collab can help you grow your audience, boost credibility, and spark creative energy you just don’t get on your own. We unpack the many shapes a partnership ca...

Let’s be honest, building a personal brand isn’t all wins and polished posts. In this episode, we’re pulling back the curtain on the emotional rollercoaster that comes with showing up online. From shaky starts to moments of feeling totally on fire (and then…not), we talk about how confidence isn’t a fixed state, and why that’s completely okay. If you’ve ever felt like you need to “feel confident”...

This week we’re joined by Charlie Lawson, aka The Unnatural Networker, for a refreshingly real conversation about what networking actually looks like when you’re building a personal brand. Spoiler alert: it’s not about schmoozing or handing out business cards at awkward events. Whether you’re showing up on LinkedIn, sliding into DMs, or chatting over coffee, networking is simply about building gen...

In this episode, we’re diving deep into one of the most underrated tools for building your personal brand: LinkedIn. Despite being packed with potential, most people are still using it like a digital CV rather than the powerful, real-time networking platform it’s become. Whether you’re job-hunting, running a business, or simply wanting to grow your visibility, there’s a huge opportunity waiting if...

In this episode, we flip the script and take you behind the brand of our very own Caz Grant. As someone who runs multiple businesses under one personal brand, Caz shares how she’s made it all work, in a way that feels aligned, sustainable, and true to who she is. She opens up about what it really looks like to juggle different roles without losing your sense of self or overwhelming your audience....

Season 3 kicks off with a twist - Toby’s in the hot seat! In this episode, we dive deep into his personal branding journey, fresh off a powerful rebrand with Matt and Eleanor from Number 75 Design and a brand shoot with Nicholas Dawkes Photography . From the guy who’s usually behind the camera, Toby opens up about what it felt like to step into the spotlight and truly be seen, not just visually, b...

In last week’s episode, we unpacked the art of subtle selling, how to turn followers into customers without feeling salesy or inauthentic. This week, we’re turning the spotlight on the quieter side of personal branding. If the idea of “being visible” makes you want to hide under a blanket, this one’s for you. We’re talking all things personal branding for introverts, how to build a presence that f...

After walking you through how to grow a loyal online audience in last week’s episode, Caz and Toby are back to tackle the next big question: how do you actually convert those followers into paying clients, without feeling cringe, salesy, or out of alignment? In this episode, they're diving into the art of subtle selling and why it’s become such a powerful tool for personal brands in 2025 and b...

You don’t need everyone on the internet to follow you, you just need the right people to stick around. In this episode, Caz and Toby unpack what it really takes to grow a loyal, engaged audience that actually cares about what you do. Forget vanity metrics, this is about building trust, community, and long-term connection with people who genuinely want to be in your world. From showing up with auth...

This week on Brand You, we're joined by leadership coach Andy Nisevic to unpack the powerful relationship between personal branding and leadership. From the boardroom to the breakroom, we’re diving into why leadership today isn’t just about strategy, it’s about showing up with clarity, consistency and authenticity. And that starts with knowing who you are and what you stand for. Andy shares how hi...

In this episode of the Brand You Podcast, we’re diving into how to monetise your personal brand in 2025. Whether you’re looking to create an extra income stream or turn your brand into a full-time business, there are more opportunities than ever - but where do you start? First, we’ll cover the foundations of monetising your personal brand - why it’s crucial to have a strong, consistent brand befor...

In this episode of the Brand You Podcast, we’re diving into how to move beyond personal branding and create a purpose-driven impact in 2025. Personal branding isn’t just about showcasing expertise anymore - it’s about using your influence to drive real, meaningful change. But how do you align your brand with a larger mission? And how can you build a community-driven movement that resonates with yo...

In this episode of the Brand You Podcast, we’re diving into polyworking - the growing trend of managing multiple careers under one personal brand. With the rise of flexible work, digital opportunities, and the desire for professional variety, more people are embracing multiple roles instead of sticking to just one job or business. But how do you build a cohesive personal brand when juggling differ...

In this episode of the Brand You Podcast, we’re tackling a question many students and early-career professionals have: How do you build a personal brand when you don’t have a defined career path yet? Whether you’re still exploring your options, studying, or gaining experience, your personal brand is something you can start shaping right now. Building a brand early sets the foundation for future op...

In this episode of the Brand You Podcast, we’re tackling a common concern for personal brand builders: How do you talk about your business without feeling too salesy? Many entrepreneurs and professionals hesitate to share their business openly through their personal brand, fearing they’ll come across as pushy. But here’s the truth—your audience wants to connect with the person behind the business,...

In this episode of the Brand You Podcast, we break down the key differences between traditional marketing and personal branding - two powerful yet distinct approaches to growing your business and influence. Traditional marketing relies on paid ads, email campaigns, and mass outreach to drive quick conversions, while personal branding is all about positioning yourself as a trusted, relatable indivi...

In this special episode of the Brand You Podcast, we sit down with TikTok expert Paul Kemshell to dive deep into how personal brands can make an impact in 2025 using TikTok. With TikTok continuing to dominate the social media landscape, we explore how individuals can harness its power to build influence, engage with their audience, and establish a strong personal brand. Paul shares his expert insi...