Built To Be Seen Podcast

In this episode of the Brand You Podcast, we dive into the concept of the Perception Gap —the space between how you’re currently seen and how you want to be known. Building a strong personal brand is the key to bridging that gap and moving up the influence scale, from being relatively unknown to becoming a trusted authority in your field. We break down the different stages of influence, from gaini...

As the calendar turns to a new year, it's the perfect time to take your personal brand to the next level. In this special New Year episode of the Brand You Podcast, we’re sharing five actionable tips to help you make 2025 your best year yet. Whether you’re just starting to build your brand or looking to elevate it further, these strategies will set you up for success. We kick off by emphasising th...

In this special Christmas episode of the Brand You Podcast, we’re reflecting on the year and diving into the five biggest takeaways from our conversations about personal branding in 2024. These insights have shaped our episodes, inspired our audience, and provided a roadmap for building impactful personal brands. As we wrap up the year, we’re sharing these lessons to help you enter 2025 with clari...

In this episode, we explore why authenticity is the secret weapon of personal branding. We discuss how sharing your true self builds trust, credibility, and stronger connections with your audience. In a world where polished, impersonal brands are everywhere, being authentic is what helps you stand out. Plus, we delve into how staying real can safeguard your mental health and create a sustainable,...

In this episode, we help you uncover whether your personal brand is truly making an impact. We start by exploring the key indicators of success, including authentic audience engagement, opportunities coming to you, and alignment with your ideal goals. From meaningful connections with your followers to receiving invitations for speaking engagements or collaborations, we dive into the real-world sig...

In this week’s episode of the Brand You podcast, we explore the art of blending online and in-person interactions to build a more holistic and impactful personal brand. Your personal brand isn’t confined to just one space - it’s the blend between your digital presence and real-world connections. By aligning these two realms, you can create deeper trust, reinforce credibility, and ensure your messa...

Podcast Synopsis: In this special guest episode of The Brand You Podcast , we’re joined by Francesca McClory, co-founder of Future Cloud Accounting, co-host of the Couch to Calculator podcast, and a founder of Quirq. Francesca shares her inspiring personal branding journey, which has fueled the growth of her accounting business and opened new doors for her professionally and personally. We explore...

In Episode 12 of the Brand You podcast, we’re delving into how building a personal brand can significantly impact and accelerate your career progression. While personal branding is often associated with business owners and entrepreneurs, we explore why it's equally powerful for professionals in traditional careers. We begin by discussing how a strong personal brand can set you apart from your peer...

In this week’s episode of the Brand You podcast, we’re diving into an exciting topic: "How to Utilise AI When Creating Your Personal Brand." Following up on last week's exploration of the power of video content, we’re shifting gears to uncover how artificial intelligence can support and amplify your personal brand-building efforts. Join us as we discuss how AI can be a game changer for understandi...

In this week’s episode of the Brand You podcast, we are joined by special guest Rebecca Heald, a bold voice in the online space. Rebecca is a Sustainability Consultant in Construction, Founder of the Heald Method, and host of The Heald Approach podcast. She’s also a mum to two boys she affectionately calls “the Krays.” Rebecca has spent the last few years cultivating a powerful personal brand that...

In Episode 10 of the Brand You podcast, titled "The Power of Video for Your Personal Brand," we dive into why video content has become such a powerful tool for personal branding. We discuss the rise of video on platforms like YouTube, Instagram, TikTok, and LinkedIn, and why it's now the most engaging form of content, blending both visual and audio elements to build stronger connections with your...

In Episode 9 of the Brand You podcast, we dive into the topic of Expanding Your Reach With Your Personal Brand. We start by discussing the importance of understanding your current reach - analysing where your audience is currently engaging with you, what's working well, and where there are opportunities for growth. Next, we explore how to leverage social media platforms like LinkedIn, Instagram, T...

In Episode 8 of the Brand You podcast, we dive into the importance of creating consistency with your personal brand. Building a personal brand is a marathon, not a sprint, and it’s crucial to make your efforts manageable for long-term success. We discuss strategies to stick to one or two key platforms where your ideal audience is most active and how to time-block for personal branding tasks. We al...

This week on Brand You, we’re excited to have a special guest episode with Michelle Wright, also known as Mrs Stylewright, a Colour & Personal Style Expert. We dive into Michelle’s journey and how she helps people unlock their confidence through what they wear, ultimately impacting how they show up in their personal and professional lives. In this episode, we explore the concept of dressing au...

In Episode 7 of the Brand You podcast, titled "How to Nail Your Personal Branding Imagery," we dive into the world of visual branding. This episode is in the capable hands of Toby, the resident expert on imagery, to discuss how to create impactful visuals for your personal brand. This episode covers the importance of imagery in building trust and connection with your audience, including essential...

In Episode 6 of the Brand You podcast, we're diving deep into the world of personal brand content creation. If you've been wondering what type of content to post and how to do it effectively, this episode is for you! We discuss the importance of choosing the right platforms based on where your ideal audience spends their time and how to craft a balanced mix of personal and business content through...

In Episode 5 of the Brand You podcast, we dive into the essential topic of building confidence to share your personal brand with the world. Picking up from last week’s discussion on setting the foundational elements of your personal brand, this episode focuses on overcoming the common barrier of self-doubt. Without confidence, starting a personal brand can feel like an insurmountable task, so this...

In Episode 4 of Brand You, we dive into the crucial steps for setting up the foundations of your personal brand online. We start by discussing the importance of choosing the right social platforms. Instead of spreading yourself too thin by trying to be everywhere, we advise selecting one or two channels where your ideal audience is most active. We share tips on how to identify these platforms. Onc...

Before diving into the world of personal branding, it's crucial to lay the right foundation. In this episode of Brand You, we explore the essential steps to take before you even start building your personal brand. We begin by helping you uncover who you are—what makes you unique, your journey so far, and the experiences that have shaped you. We discuss how to identify the challenges you've overcom...

In this episode of Brand You, we dive into why 2024 is the pivotal year to invest in your personal brand. With the digital landscape continuously evolving, having a strong personal brand has never been more critical. We explore the increased reliance on digital platforms for networking, job searching, and business, and how your online presence plays a crucial role in how you're perceived and that...

Episode 1 - Meet your hosts, Caz & Toby: In this episode Caz and Toby dive into why they are talking to you all about personal branding: What makes them qualified to speak on this subject? What backgrounds do they have? Defining what personal branding is? How to break the barrier to people speaking and connecting with you? What to expect from this podcast? Follow the podcast on LinkedIn, and j...

Welcome to Brand You,  the Ultimate Personal Branding Podcast. Join Caz Grant, of Quirq, a personal branding agency dedicated to helping you stand out in today's crowded market. And Toby Lee, a professional photographer at Headshot Toby, helping people make the best first impression. As they join forces to bring you 'Brand You'. The podcast is designed to demystify personal branding and show you h...