Cody McGuffie

Built Online

Business EN ↓ 150 episodes

Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business. Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scale their companies.

Author

Cody McGuffie

Category

Business

Podcast website

www.youtube.com

Latest episode

May 26, 2026

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Episodes

From Idea To Sales: The New Way to Build Online With AI | ft. Roger Einstoss 18.11.2025

How Can AI Make Good Developers Great and Help Non-Technical Founders Ship Faster? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Roger Einstoss , CEO and Founder of Braintly. Roger shares how AI elevates engineers, when to use no-code or “vibe coding,” why U.S. teams should hire in LATAM time zones, and how squads vs staf...

From Door Knocks to $300K Year One: How To Get The First 100 Customers | ft. Azgari Lipshy 11.11.2025

Want a simple path to your first 100 customers and real profit? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sit down with Azgari Lipshy , founder of Azgari.com and veteran operator across CPG and local services. Azgari shares how to validate demand before you build, why door knocking still works, and how micro-influencers, recurring...

STOP Wasting Time: Start Building Real Wealth Today | ft. Ryan Hogue 04.11.2025

How can you turn consistent work into real wealth online? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ ! In this episode of Built Online, we sit down with Ryan Hogue , e-commerce creator and investor, who scaled passive income across Amazon, Etsy, and more. Ryan explains diversification, dollar-cost averaging, why he treats the S&P 500 as a baseline, and his thesis...

Amazon Listing Secrets Only Top Sellers Know | ft. Sean Stone 28.10.2025

Want to rank #1 on Amazon and turn your listings into consistent bestsellers? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sit down with Sean Stone , founder of Stone’s Goods and YouTuber teaching Amazon sellers how to master SEO, PPC, and product rankability. Sean breaks down the exact strategies behind organic ranking, how to optimi...

Top Financial Advisor Reveals SIMPLE Rules for Building Wealth | ft. Douglas Lynam 20.10.2025

Are you tired of hidden fees and confusing financial advice keeping you from building real wealth? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sit down with Douglas Lynam , author of From Monk to Money Manager, who went from living in a monastery to managing millions. Douglas shares how purpose and profit can coexist, the biggest fin...

How He Went from $0 to $10M in Just 3 Years with His Own Store | ft. Adam Callinan 13.10.2025

Trying to scale from scratch, without investors or relying on Etsy or Amazon? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sit down with Adam Callinan , founder of Pentane, an e-commerce growth platform helping brands scale profitably without heavy ad spend. Adam breaks down how he built and sold a $10M DTC brand, the strategies behin...

Beat Entrepreneur Burnout: Maximize Focus and Efficiency | ft. Samson Odusanya 06.10.2025

Are you struggling to stay consistent, avoid burnout, and keep your mind sharp as an entrepreneur? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Samson Odusanya , high-performance coach and mindset mentor helping entrepreneurs build discipline, purpose, and peace without burning out. Samson shares his mental framework for...

How to Build & Sell a $10 Million Online Business: Insider Secrets from Flippa’s CEO | ft. Blake Hutchison 29.09.2025

Are you trying to buy, grow, or sell an online business for top dollar? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we sit down with Blake Hutchison, CEO of Flippa, the leading marketplace to buy and sell online businesses. Blake breaks down what buyers really pay for, how to price using data not hope, the due diligence steps that prot...

Email Marketing Strategy for Online Sellers: Automations That Convert | ft. Asad Kanaan 22.09.2025

Are you trying to grow your online store with smarter email marketing, higher conversions, and automations that actually make sales while you sleep? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ ! In this episode of Built Online, we talk with email strategist and copywriter Asad Kanaan (Funneled Forward), who went from engineering to building and selling ecommerce brands...

How He Has Turned Sports Lessons Into Entrepreneurial Success | ft. Dre Baldwin 15.09.2025

What does it really take to build unshakable discipline and a winning mindset? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we talk with Dre Baldwin , former professional basketball player and founder of Work On Your Game, a company helping entrepreneurs systematize discipline, confidence, and mental toughness. Dre shares how he went fro...

He Built an AI Agent That Runs Marketing on Autopilot | ft. Tom Hollands 08.09.2025

Can AI agents run your entire marketing team? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Tom Hollands, CEO and Co-Founder of AMT (Autonomous Marketing Team), a platform that automates influencer outreach and marketing execution with AI agents. Tom shares how AMT handles thousands of influencer conversations in parallel, w...

ChatGPT SEO: How to Dominate AI Search Results in 2025 | ft. Jade Pruett 01.09.2025

Is AI the future of SEO or a credibility killer? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ ! In this episode of Built Online , we talk with Jade Pruett, founder of Hello SEO, an agency helping entrepreneurs and small businesses get found online. Jade shares how she grew her agency from a side hustle into a full-time business, why most people misuse AI in content crea...

How Kate Hayes Built a $70K/Month Etsy Shop | ft. @KateHayes ​ 25.08.2025

Want to turn your creative passion into a full-time online business? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Kate Hayes, creator, coach, and founder of Business In A Weekend, where she helps entrepreneurs launch revenue-ready digital products in just two days. Kate shares her journey from working two jobs and running a...

Why Most Brands Fail Before They Ever Get Noticed | ft. Jimi Gibson 18.08.2025

Are you struggling to grow your brand with SEO and digital marketing? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Jimi Gibson, Chief Sales Officer at Thrive Internet Marketing Agency, a full-service digital marketing firm helping businesses scale through SEO, social media, and paid advertising. Jimi shares how Thrive drive...

What Is Branding? Here’s How To Build a Brand | ft. Jim Heininger 11.08.2025

Struggling to rebrand or reposition your business the right way? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Jim Heininger, Founder of the Rebranding Experts, a specialized firm that helps legacy businesses execute successful rebrands. Jim shares the real reason most rebrands fail, how to approach branding as a growth tool...

Most People Don’t Start a Business — But He Made $150M Before 25 | ft. Erik Huberman 04.08.2025

What’s the real reason most brands fail to scale? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Erik Huberman, CEO and Founder of Hawke Media, a performance marketing agency that’s helped over 4,000 brands grow profitably. Erik breaks down what separates brands that scale from those that stall, why your business isn’t a funn...

Most Businesses Are Ignoring 1 Billion Buyers — This Fix Changes Everything | ft.Michael Paciello 28.07.2025

Is your business accessible to everyone—really? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Michael Paciello, Founder of the Paciello Group and a pioneer in digital accessibility. Michael has spent decades helping organizations make their websites, products, and technologies inclusive for people with disabilities. Michael...

How To Manage Your Money Like The 1% | ft. Mark Willis 21.07.2025

What if you could turn your business into a bank? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we sit down with Mark Willis, Certified Financial Planner and Founder of Lake Growth Financial Services, a firm helping business owners and content creators grow their wealth without taking unnecessary risks. Mark explains how to become your o...

DON’T Use Paid Ads | My #1 Organic Marketing Strategy No One’s Talking About (ft. Luke Yarnton) 14.07.2025

Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Luke Yarnton, founder of The Rave, a platform helping brands identify and activate micro and nano influencers from their own customer base. Luke breaks down how to build an “ambassador army,” the changi...

How Daniel Budai Turned $30 Into $1,000,000+ Ecom Agency | ft. Daniel Budai 07.07.2025

Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Daniel Budai, founder of Budai Media, an e-commerce growth agency. Daniel shares his journey from studying geology to becoming a copywriter and agency owner, offering insights on the power of social pro...

Why 99% of Etsy Shops FAIL in 2025 | ft. Brad MacDonald 30.06.2025

Ready to take your Etsy shop to the next level? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Brad MacDonald, an expert in the Etsy e-commerce space, to discuss the latest trends and strategies for Etsy sellers. With years of experience coaching Etsy sellers and managing his wife's successful Etsy shop, Brad provides inv...

How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur | ft. Jacob Hicks 23.06.2025

Struggling to define your 'why'? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Jacob Hicks, an entrepreneur and mindset coach. He breaks down the importance of intentionality in business and life, sharing how to overcome resistance, deal with haters, and stay focused through the chaos of entrepreneurship. Jacob highlights th...

From $50K to $465K/Month Amazon FBA Launch Strategy Revealed | ft. Colin Raja 16.06.2025

Ready to launch your Amazon product like a pro? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Colin Raja, a seasoned Amazon product launch expert. Colin shares his journey from launching his first Amazon FBA product to successfully managing over 150 product launches for various brands.  ------------ COLIN RAJA: - YouTube: ht...

Don’t Start a Business Until You Watch This | ft. Jim Bramlett 09.06.2025

Are you a leader looking to make a real impact? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Jim Bramlett, distinguished executive advisor, business leader, and Vistage Chair with an impressive career spanning several decades. Jim shares invaluable insights from his journey of founding seven companies, including hard lesson...

How to Succeed in Print On Demand | ft. Christopher Heckman 02.06.2025

Ever wonder why some brands thrive while others fail? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we talk with Christopher Heckman, a successful entrepreneur with a remarkable journey in the world of e-commerce and print-on-demand businesses. With over $25 million in sales across multiple brands, Chris shares his experiences, lessons l...

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