Built by Business: Amazon FBA, E-Commerce, Brand Building

In this episode, I sit down with Lisa Kinskey from GETIDA to dive into the topic of Amazon reimbursements. We cover everything from recovering lost inventory to the recent changes Amazon made to the reimbursement timeline. If you're an Amazon seller dealing with lost or damaged inventory, this episode is packed with insights on how to get your money back and stay on top of these important changes....

Since 2015, I've relied on Jungle Scout to stay ahead of trends, analyze competitors, find profitable products, and source suppliers. It's been my go-to tool for years, but as the Amazon marketplace evolves, so must the tools we use. In this episode, I'm making a big switch—from Jungle Scout to Helium10. Over the past year, I've found that Helium10 offers a broader range of features that better al...

Topics this week include: Showcase your fast delivery speeds on Google, MCF fulfills orders on social commerce channels with FBA inventory, Veeqo Profit Analyzer helps unify your profitability data In the News: Dockworkers at ports from Maine to Texas go on strike, a standoff risking new shortages Walmart, Target, Nike among retailers affected if port strike lasts beyond this week FACT SHEET: Bide...

In this episode, I'm joined by the team at Citrusy Boutique as we share our key insights from Amazon Accelerate 2024. I'm so glad they convinced me to attend because it was an incredibly insightful conference, packed with valuable information for Amazon sellers. If you're considering attending next year, this episode will help you decide by giving you a sneak peek into the highlights and major tak...

In this Amazon Quick Tip, I answer this question: I struggle maintaining social media, what options do you recommend?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on so...

Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts In the News: At Amazon Accelerate 2024, several major announcements were mad...

In this Amazon Quick Tip, I answer this question: How do you know there is enough momentum to place another order? Especially if your product takes 45 days or more to arrive.   ⬇️  Click to view my available resources! https://andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no long...

In this episode, Cat and Laura, co-founders of Doddl, share their journey of launching a brand inspired by their experiences as mothers in the UK. They discuss how their children's eating habits led to the creation of ergonomic utensils designed to support kids' motor skills and independence during meals. The conversation touches on balancing motherhood and entrepreneurship, the importance of prio...

In this Amazon Quick Tip, I answer this question: I have products that are not selling as well as expected. But to provide customers more options, is it okay to still leave these products available on my Amazon storefront but not run PPC on them?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?...

In this episode, I sit down with Connor Hance from Enhance Pickleball to discuss the power of short-form content in boosting your online presence. Connor shares how creating quick, engaging content can help you get more "shots on goal," increasing visibility and driving more traffic to your brand. We dive into strategies that leverage platforms like TikTok and Instagram, highlighting how short-for...

Topics this week include: Upload 3D models to help drive conversions, Maximum durations for coupons will be updated, Update to full truckload and intermodal trailer seal policy In the News Links: The rise of Social Commerce: A growth opportunity for brands The Rise Of Social Shopping And The Opportunity Ahead   ⬇️  Click to view my available resources! www.andyisom.com Some products and resources...

In this Amazon Quick Tip, I answer this question: Having a hard time predicting what PPC budget I should keep aside per month. Could you also dive into your PPC optimization services and how to figure out if it's a right fit?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some produ...

In this Amazon Quick Tip, I answer this question: I know you preach a premium pricing strategy, but how do you know how to price your product when there's a huge range in your market? I'm struggling to determine the pricing for my product.    ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=an...

In this Amazon Quick Tip, I answer how to calculate the inbound fee when sending to multiple locations.   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for...

Starting your Amazon business is a lot like having your first child—you learn by doing. In this episode, I discuss where to focus your time when you don't have a big team to support you. For small business owners who feel overwhelmed and unsure where to direct their efforts, I offer practical tips on prioritizing your tasks. With constant demands and no one else to handle them, knowing how to mana...

With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this shift, TikTok Shop is becoming an essential part of modern e-commerce strategies. In this episode, I talk with Mina Elias about the potential of TikTok Shop and how it can enhance your Amazon business strategy. Mina explains why investing in TikTok...

Effective inventory management is crucial for maintaining a successful business on Amazon. In this episode, I discuss how to determine the optimal amount of inventory to order. I explain the Reorder Point Formula and recommend examining reports like FBA Inventory and Restock Inventory. My key tip is to ensure you're not only reordering based on current sales but also considering future demand and...

Liquidation involves selling your inventory at a reduced price to recover some of your initial investment. Reasons for liquidation can include overstock, poor sales performance, and changes in consumer demand. Holding onto inventory can tie up your capital, making liquidation a way to cut your losses. In this episode, I discuss how to determine if a product is worthy of liquidation and the steps t...

In this episode, I share five significant client wins from our PPC agency. I'll detail the results we achieved and the exact strategies we used to reach those goals. Covering the full spectrum, from smaller clients to those we helped reach $11 million in sales on Amazon.   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout: ...

As competition intensifies on Amazon, it's crucial to elevate your game. To identify your strengths and weaknesses, a SWOT analysis is essential. If you're struggling to achieve the desired results, it's likely due to a gap in the necessary skills for success. In this episode, I discuss the importance of conducting a SWOT analysis and how it can help you understand your business better and pinpoin...

Since 2020, I've been getting the same question: "Andy, is Amazon FBA dead? These fee updates are crazy!" In this episode, I address this pressing question and provide an updated perspective for 2024. Despite Amazon increasing FBA fulfillment fees by an average of 5.2%, third-party sellers grew by 18% in Q4 of 2024. You can still be successful on Amazon—it's all about understanding how to make the...

If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you can get reimbursed for lost inventory. Amazon won't automatically compensate you for missing items—you have to request reimbursement. However, it's not as simple as sending a message. You need to provide documentation and shipping invoices to prove t...

In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term. In this episode, I discuss strategies for building this protective moat around...

Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences, and pain points of your target audience. By tailoring your products, services, and mark...

In this episode, I talk about the six common Amazon FBA mistakes people make: Inaccurate product research Ignoring Amazon's fees Poor inventory management Neglecting product listing optimization Poor PPC advertising management Ignoring Amazon's policies   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscou...