Built by Business: Amazon FBA, E-Commerce, Brand Building

In this episode, I address a question from my weekly Q&A call: "Should I pay the mold fees and create a fully customized product, or should I simply sell what my supplier already has in stock?" I share the three key advantages of having a unique product, helping you make informed decisions about your product strategy.   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboar...

If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder to convert people through this plus advertising costs continue to rise. To beat competition, you have to be more creative when advertising your product. In this episode, I talk about the effectiveness of the Amazon Creator Connections program and shar...

In this episode, we dive into the crucial role of product variations in building brand equity and customer trust. When a listing offers only one style, size, or color, it may lack brand appeal and hinder brand establishment. Using Geometry as a case study, we explore why adding variations is vital to the success of your products.    ⬇️  Click to view my available resources! https://www.andyisom.co...

In this episode, I chat with Owais Amin, our agency partner, about our Amazon strategy, the services we provide clients, and how we can support you in navigating the e-commerce landscape. We also discuss how our partnership began, along with Owais's background and extensive experience in selling on Amazon. We also explore Owais' advice: "Learn commerce before e-commerce," emphasizing the foundatio...

A new powerful practice has elevated my day-to-day performance, yoga. In this episode, I share my experience with incorporating 20 minutes of yoga into my mornings and the profound impact it has had on my performance. I love good and effective routines that enhance productivity, and yoga has become as a game-changer for me.   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sell...

In this episode, I talk about what we can learn about expensive cars and their impact on happiness and finances. Comparing a $90,000 SUV to a $20,000 family car, I discuss the pitfalls of financing vehicles, which can cost up to $120,000 over time due to depreciation and interest.   Shifting perspectives, I talk about the alternative: investing that $100,000 into your business and the potential fo...

In this episode, I sit down with Brandon, a student from my coaching program, to discuss his inspiring journey from launching his first few SKUs to surpassing $100,000 in sales. We delve into Brandon's motivations for starting his entrepreneurial journey and his unwavering passion for business.   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.c...

The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involves offering a product at a loss to drive high conversions and attract customers. While selling a Loss Leader may result in immediate financial loss, the strategy's effectiveness lies in its ability to draw attention to other products and increase over...

As the barrier to entry in business continues to lower, standing out and excelling become imperative. In this episode, we dive into risk management strategies and the power of tools like PickFu to test product concepts before committing to suppliers. I share how PickFu can be a game-changer in your product launch journey, empowering you to make informed decisions and stand out in a crowded marketp...

Embracing the unknown can be daunting for many, as it comes with the risk of failure. However, within that uncertainty lies a realm of excitement and enjoyment. In this episode, we delve into the exhilarating journey of launching a new product, without an established sales history or reviews, and the fulfillment found in starting from ground zero.   ⬇️  Click to view my available resources! https:...

When it comes to business, speed is the name of the game. In this episode, I talk about the seven actionable steps needed to launch your product within a 90-day timeframe.    ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no lo...

The most common roadblock people struggle with is finding a product to sell. In this episode, I talk about three ways you can discover your next breakthrough product: 1) Alibaba: Unearthing Gems in the Digital Marketplace 2) Exploring Beyond the Screen: Physical Stores, Trade Shows, and Expos 3) Unveiling Innovation with Gembah: Leveraging Expertise for Product Success   ⬇️  Click to view my avail...

Last year, we went through a slow period and thought that our brand is dead. We were doing things exactly the same way but when we stopped and looked at the data, we realized one thing very important – nothing lasts forever. You can't do the same thing over and over and expect the same growth. In this candid episode, I talk about how we turned a rough patch into a game-changing moment.   ⬇️  Click...

Amazon's annual revenue is $554 billion, 2.7 billion website visits every month, and 300 millions customers worldwide and third-party sellers like us make up 60% of the sales on Amazon. In this episode, I dive deep into the comprehensive breakdown of the 2024 State of the Seller Report by JungleScout. From staggering revenue figures to the pulse of customer engagement, we explore the dynamic lands...

When you want to create your first listing, you may encounter a hurdle where Amazon requires you to submit images displaying the product or packaging with visible branding. We address this common roadblock head on, emphasizing Amazon's strict policy against photoshopped images. In this episode, I share a comprehensive step-by-step process to successfully navigate this challenge and get your listin...

Social media is a long-term game and it's going to continue to be an important part of your brand strategy. In this episode, I talk about the enduring significance of social media in shaping brand identity and consumer engagement. I share five key strategies to harness the full potential of social media for your brand in the coming year.   ⬇️  Click to view my available resources! https://www.andy...

In this episode, we dive into pricing strategies. Discover how setting lower price points can lead to surprising profit margins. I share insightful results from a recent experiment where a product was launched at a lower price, unraveling the potential for substantial profit generation.    ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=0...

If you're an entrepreneur who is looking to outsource tasks, now is the time to get on our ship and work with our agency because this ship is sailing. In this episode, I talk about more in detail the Amazon agency that I've been working on for the past five months. This 2024, I'm shifting my focus on providing service and not just education.    ⬇️  Click to view my available resources! https://www...

In this episode, we delve into the world of business excellence with none other than Alex Hormozi, acclaimed as the premier business guru of our time. Discover the secrets behind his remarkable success, as we explore the strategies he has masterfully implemented in his own ventures, and learn how we can integrate these insights into our own businesses for unparalleled growth and prosperity.   ⬇️  ...

In a world where conformity often reigns, it's easy to get trapped in the cycle of mimicking others' successes rather than charting our unique course. In this episode, we explore the phenomenon of Liquid Death's innovative approach in disrupting the saturated bottled water market. Discover how Mike Cessario boldly went against the grain, refusing to conform to industry norms, and carved out their...

Entrepreneurship is a journey marked by both beauty and struggle, where individuals embrace the role of being their own boss. Taking the leap into entrepreneurship requires taking all responsibilities, yet offers boundless opportunities for personal and professional growth. In this episode, we explore the essential role of accountability in achieving your objectives, whether they are related to bu...

In this episode, we're diving into an exciting tool from SmartScout called "Popping Topics." It's a game-changer, offering insights into what's trending in record time. With Popping Topics, you'll get a real-time glimpse into the keywords that are rapidly gaining traction. It's like having your finger on the pulse of the internet. Tune in as we explore this dynamic tool and uncover what's popping...

One of the most frequent concerns and doubts I get from students is how to source products overseas, especially from China. In this episode, my brother Willie joins me to talk all about sourcing and logistics and we share invaluable insights and secrets that have paved the way for our success that you can apply to your business.   ⬇️  Click to view my available resources! https://www.andyisom.com/...

In this episode, we talk about the intricacies of the "first to market" phenomenon. Contrary to popular belief, being the pioneer isn't always a guaranteed path to success. We explore the pros and cons of seizing the first-mover advantage, shedding light on why it can be a double-edged sword. While being first certainly offers the allure of high rewards, it also carries significant risks. Tune in...

In this episode, we delve into the remarkable journey of one of my coaching students, Dallen, as he navigated the tumultuous world of Amazon selling. Despite facing daunting challenges that would deter even the most determined entrepreneur, Dallen's story is one of unwavering resilience and tenacity. From confronting setbacks that could cripple any business to emerging stronger and more determined...