Built by Business: Amazon FBA, E-Commerce, Brand Building

You're ready to launch your first product on Amazon, but how do you actually get it from an idea to your customer's hands?   In this episode, I'll walk you through the exact steps to place your first Amazon FBA order and set yourself up for success.   We'll cover how to find reliable suppliers, order product samples, gather feedback, and validate your product before making a full order.   I'll als...

You're anxious to get your Amazon business going, but there are key steps you need to set up first to build a strong foundation.   In this episode, I'm walking you through the entire process, step-by-step, to make sure your Amazon FBA business is set up the right way from the very start.   We'll cover everything you need to know: understanding startup costs, calculating profits, registering your b...

From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one of the top Amazon podcasts in the world.    In this episode, I break down one of the biggest lessons I've learned in my Amazon FBA journey: Execution beats ideas—every time.   When I first started, I thought success came from finding a groundbreakin...

From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one of the top Amazon podcasts in the world.    In this kickoff episode of my updated Amazon FBA mini-series, I break down why now is still one of the best times to start selling on Amazon—even in 2025.   Discover the opportunities behind Amazon FBA, wh...

In this Amazon Quick Tip, I answer the question: What is considered a good Click Through Rate?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currentl...

In this Amazon Quick Tip, I answer the question: How soon should I aim to have my LLC established?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for curr...

In this Amazon Quick Tip, I answer the question: What are the steps or checklist you go through when trying to increase your conversion rates on your listing?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offere...

Topics this week include : Create A+ Content easily with generative AI tools, New customer service quality insights now available, Create percent-off price discounts with minimum discounted price floor In the news links : Marketplace Pulse Year in Review   ⬇️  Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offe...

In this Amazon Quick Tip, I answer the question: What's the ideal timeline to start making social media content?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social...

Topics this week include : Amazon drone delivery takes off in Arizona, Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service, 2025 Updates to US Referral and Fulfillment by Amazon Fees In the news: Will Court Uphold TikTok Ban? What To Know As Ruling Expected This Week Wired Investors New York Magazine Qu...

In this Amazon Quick Tip, I answer the question: When would you suggest we start selling on other platforms if we just launched on Amazon 4 months ago?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Plea...

In this Amazon Quick Tip, I answer this question: How do you know when it's time to invest in a variation of your product versus investing in more inventory?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered...

Topics include this week include : Limited-time coupon fee reimbursement for new FBA selection, Drive ad engagement during Black Friday and Cyber Monday, We've updated our A to Z Guide for New Product Launches, Check out the new Consumer Search Trends & Insights Report    In the News: Scott Needham's Podcast episode Accio.com Helium10 Video Series Questions: I've been trying to think of a baby pro...

In this Amazon Quick Tip, I answer this question: I want to sell on Shopify where I can do TikTok Shop, etc. Is there something I should consider now when setting up my website?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may...

Topics this week include: Display videos across related product detail pages, Customer Loyalty Analytics dashboard, available in Seller Central   In the News: Amazon Haul, Delivered a Little More Slowly   ⬇️  Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social medi...

In this Amazon Quick Tip, I answer this question: After Black Friday and Christmas, what's the next big selling holiday or date to consider?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my...

Topics this week include:  Image Manager's country-specific features give you more control over visuals, New AI ad tools launch at unBoxed, our flagship advertising conference, Percentage off coupons can now be applied on up to five items per order, FBA Export expands to new destinations, Brand Tailored Promotions enables advanced audience segmentation, Improving packaging for better sustainabilit...

Donald Trump has been declared the winner of the 2024 U.S. Presidential election. He's publically announced dramatic increases on tariffs for China and other countries. In this episode, I dive deeper into how this could affect your Amazon business, especially if you source in China or are thinking about it... If you'd like to learn more about what we're doing and stay on top of all the policy and...

In this Amazon Quick Tip, I answer this question: What's the common order of financing options for new sellers?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social m...

In this Amazon Quick Tip, I answer this question: What process do you take when forecasting inventory orders for Q4 and when do you open that inventory order?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offere...

In this Amazon Quick Tip, I answer this question: What are the ways we can be better than Chinese manufacturer brands since we can't compete on price?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Pleas...

Topics this week include: Use correct labels to help us identify Ships in Product Packaging items, Get a reduced Vine enrollment fee with FBA New Selection, Updated Product Bundling policy for consumables, Make product compliance easier with Compliance Fast-Track In the News: The New E-Commerce Innovation Imperative for Retailers   ⬇️  Click to view my available resources! https://www.andyisom.com...

In this Amazon Quick Tip, I answer this question: In your 30 minutes a day that you spend on your Amazon brand, what is it exactly that you do?   ⬇️  Click to view my available resources! https://www.andyisom.com/ Sellerboard:  http://sellerboard.com/?p=01393 SmartScout:  https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit...

In this episode, I'm joined by a special guest, John Li, co-founder of PickFu. We connected at this year's Amazon Accelerate, and I'm excited to dive into the story behind PickFu. John shares how PickFu started and how Amazon sellers can use the platform to validate their assumptions and make data-driven decisions. Whether you're testing product ideas, listings, or creative strategies, PickFu can...

Topics this week include: Amazon Global Selling SEND rate reduction for US-to-UK shipments, Webinars: Scale with FBA and win with customer feedback, Register for Amazon Ads unBoxed, our flagship advertising conference, In the News: Amazon Laid the Brandless Foundation for Temu   ⬇️  Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episod...