Built by Business: Amazon FBA, E-Commerce, Brand Building

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats.   In this episode, Andy break's down the Wall Street Journal's article on the "Stealthy Wealthy" a growing class of business owners quietly building serious wealth through unsexy, traditional industries. These aren't influencers or...

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon's dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery.   In this episode, I break down what Stord's acquisition of UPS's Ware2Go actually means for brand owners, why Walmart's store-powered fulfillment strategy is a serious threat, and how th...

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory.   In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I'll give you a practical checklist to audit your inventory strategy, including how...

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.   In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from "Amazon selle...

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon's A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now...

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on socia...

You've probably heard the advice: "Ease back into it." But when it comes to content, business, fitness— anything that demands discipline—easing back in is often the reason you never get momentum again.   In this episode of Built By Business , I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you've fallen off your podcast routine, stopped posting, or f...

Most sellers obsess over product features, but the best brands in the world aren't built on what they sell—they're built on who they connect with.   In this episode of Built By Business , I break down why your product isn't your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark's influencer strategy to Nike's use of iconic athletes, the...

Amazon just rolled out a new ASIN Performance Alert feature—and we're already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership.   In this episode of Built By Business , I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary notifications.   Then I take you behind the sc...

I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambitions hit a wall—meeting after meeting, development quotes piling up, and the crushing cost of training models—until I discovered Jarvio.io and realized sometimes you build it, and sometimes you buy it.   I walk you through the moment I saw Scott Needha...

Amazon just dropped a major update to Seller Fulfilled Prime—and it's going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.   In this episode, I break down exactly what's changing and h...

I've sold thousands of online courses—and I'm telling you right now: the traditional course model is dying.   With ChatGPT and other AI tools, people can now get 90% of what most courses teach for free, instantly. The information gap that used to justify $997 price tags? It's gone.   In this episode, I break down:   What ChatGPT has replaced in the education space Why I'm shifting away from sellin...

The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%. If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin.   In this episode, I break down: What the new tariff c...

You say you want 7-figure results. But are you actually running your business like a 7-figure brand?   In this Monday episode, we're breaking down what high-level operators  really do — and how you can start acting like one, even if you're still scaling.   I'll walk you through the exact habits, systems, and creative upgrades you should focus on this week to level up your brand and stop thinking l...

Tariff talks between the U.S. and China have officially started in Switzerland, and they're expected to continue through Sunday. But before you celebrate the potential for an 80% import tax on Chinese goods, here's the uncomfortable truth:   These tariffs may actually help Chinese sellers more than they hurt them.   In this episode, I break down how Chinese factories are still able to undercut U.S...

Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the business you were fired up about starts to feel... repetitive.   But here's the truth: this is the part that actually builds a brand.   In this episode, I'm breaking down what happens after the initial wins—and why learning to master the boring stuff is e...

In this kickoff episode under the new Built by Business name, I'm catching you up on everything I've been doing behind the scenes… and why I'm back behind the mic with a clearer mission than ever.   This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025.   🔄 What I cover:   Why I renamed the podcast from  Selling on Amazon...

In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake. For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn't account for was the actual market demand beyond our own sales numbe...

Artificial Intelligence continues to change the landscape of humanity and business. Throughout history we've seen technology disrupt industries, and as technology continues to advance quicker than ever, this disruptions will take place more frequently. In this episode, I share my thoughts about how to stand out in a "level playing field" with AI impacting almost every stage of the business process...

Most Amazon sellers think branding alone lets them charge premium prices, but that's not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value .   If you don't get these right, no amount of fancy branding will justify a higher price. Today, I'm breaking down the real strategy behind pricing premium on Amazon and how you...

The biggest shake-up to e-commerce in years is happening right now, and if you're selling on Amazon, you have to adapt… or risk getting crushed by rising costs and supply chain chaos. Let's talk about what these new tariffs and policies mean for you—and how you can still win in 2025!   New tariffs on Canada and Mexico, the end of the de minimis threshold, and rising costs—what does this mean for A...

This is it! The final episode in my Selling on Amazon 5 Years Later mini-series, where I bring everything together.   Since recording my original 8-episode mini-series in 2020, I've launched over 90 products, worked with hundreds of sellers, and learned some game-changing lessons about what actually works on Amazon in 2025.   In this episode, I'm sharing my biggest takeaways, the mistakes I made,...

Your Amazon business is growing, and now it's time to take it to the next level.   In this episode, I'm diving into scaling your Amazon FBA business the smart way —without burning out or running out of cash.   We'll cover how to manage inventory as sales grow, strategically launch new products, outsource tasks to save time, and run ads profitably to boost visibility.   Scaling isn't just about add...

Selling on Amazon is more than just finding a winning product—it's about understanding the legal side of the business to avoid costly mistakes.   In this episode, I'll break down the must-know legal essentials to keep your Amazon business compliant and profitable in 2025.   We'll cover trademarks, patents, taxes, Amazon's strict FBA requirements, and even how to properly pay yourself without hurti...

You've done the hard work to get your product on Amazon, but what does it take to achieve long-term success?   In this episode, I'm breaking down 7 essential strategies to help you stay organized, connect with customers, and scale your Amazon FBA business without burning out.   We'll dive into everything from creating a daily routine, planning your inventory like a pro, and engaging with your cust...