Built by Business: Amazon FBA, E-Commerce, Brand Building

I've set up over 300 campaigns for my brand and I can say that the campaign setup process can be a daunting process even after all this time. I'm happy to share that I've started offering a service where I can set up the Amazon PPC account for my students.  In this episode, I talk about how PPC is the most important thing you should be spending your time and money on after you've launched your bus...

When it comes to running your own business, you have to have the mental fortitude to go through with the ups and downs. In this episode, I talk about    ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, an...

The number one Amazon PPC mistake my students and non-students make is that they do not structure their Amazon advertising campaigns effectively. About 90% of the time, I see this critical mistake being made. In this episode, I talk about how you can organize and create strategy for your campaign. I recommend that you check other podcast episodes related to Amazon PPC.    ⬇️  Click to view my avai...

The Amazon business process that I teach in my course has five phases: discover, calculate, develop, source, and scale. One of the hardest phases my students and sellers encounter is scaling. In this episode, I talk about when your advertising cost goes down enough to make money.  To get to the next level for your business, you have the trust the process.   ⬇️  Click to view my available resources...

Did you know that you can email your customers on Amazon? Over the past couple of years, Amazon has been turning this feature on and off.  In this episode, I share what happened when we emailed our customers and the outcome. For you to be able to do this, you need to be a brand-registered business.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources...

Getting your products on the Deals page will help spike sales for your brand. In this episode, I talk about how you can run lightning deals.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching...

In this episode, I talk about the pros and cons of going all in on one high demand product. I also share the top searched products for the month of May 2023 on Amazon.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloa...

In this episode, I talk about why and how you can spend your marketing dollars on influencers. I believe this is the most impactful type of marketing outside of Amazon PPC.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available do...

In this episode, I talk about what attribition links are and how you can use it to drive traffic and measure the results. We've been testing this on our own brand and I'm excited to share the results. Attribution means creating links that have special string of characters so that we can track where the purchases and clicks are coming from.    ⬇️  Click to view my available resources! https://www.a...

The question I get a lot is, "Should I launch my product at a competitive, low price to gain market share and raise my prices later?" In this episode, I talk about how you can use the low-price launch strategy to your advantage.  Previously, I have said that you should launch your product at the price you intend to sell it and I elaborate more on what you can do.    ⬇️  Click to view my available...

We are ranked number one in a lot of different keywords and SKUs, however, there are other SKUs with so much potential and can be improved. In this behind-the-scenes episode, I share the brand experiments we are doing to improve our organic ranking. One of the ways we do this is through optimizing our listing with the help of Jungle Scout's Keyword Scout and Listing Builder.   ⬇️  Click to view my...

To try to improve our profitability, we cut back on our aggressive marketing spend so we can have more cash for inventory and have cash on hand in the bank. In this episode, I talk about what happened when we lowered our PPC bids.    This episode is also related to  Episode 251 - When is financing worth the risk?   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products...

The top five traffic sources off Amazon are search, social, display, video, and email and the number one source is search. This includes articles, blogs, websites, and Google ads.   In this episode, I talk about the report Amazon came up with that is based on their referral program. Amazon rewards sellers up to 10% bonus for any sale that came off of Amazon.    ⬇️  Click to view my available resou...

Working out Monday through Friday is my number one priority because I believe that your physical health affects how your brain functions. In this episode, I talk about how I approach my physical and mental health.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me o...

In this episode, I talk about how you can use reverse ASIN look up to your brand's advantage.  ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

This episode is an updated version of Episode #72 - Should you take on investors to grow your business. I talk about three factors you need to take into consideration if taking on outside funding is worth the risk.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me...

Do all of your competitors have the same bad reviews but they're still selling a lot every month? In this episode, I talk about how you can assess the situation when doing product research, if you should consider selling, and whether or not you should invest money to make your product different.    ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources me...

When we were starting our business, I saw that our JungleScout opportunity score for dog bandanas is only 4 out of 10 and I'm grateful I did not pay much close attention to this because we wouldn't be where we are today. In this episode, I talk about how to evaluate the JungleScout opportunity score.    ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resourc...

When it comes to my product selection process, I highly encourage my students to choose and prioritize something they are passionate about because this is a better way to stand out. Having a genuine interest with the product translates to better understanding of customer needs and preferences.     ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources men...

When it comes to assessing the competitiveness of a product, quantity of reviews might not be the most important factor to consider. In this episode, I talk about the top three ways on how you can evaluate your competitors. These three metrics are quality of reviews, pricing, and marketing strategy.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources...

If you're struggling with coming up with product ideas, I encourage you to look at products ideas outside of Amazon and Jungle Scout, like Shopify and other e-commerce websites. There are a lot of brands that do not sell on Amazon and you might miss on other ideas.   ⬇️  Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no l...

Choosing the right Amazon business model depends on what your end goals are. In this episode, I talk about the three main business models, the pros and cons of each, and how to know which one is the best for your brand.    ⬇️ Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or D...

A very important concept you have to understand to succeed in your business is consistency. In this episode, I talk about why consistency beats duration and I share tips on how to build a habits and how to keep your focus.   ⬇️ Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or...

Self-awareness is important when you are an entrepreneur. You have to know your strengths and weaknesses and know when you should outsource. In this episode, I talk about why you shouldn't be doing everything in your business alone.    ⬇️ Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my...

In this episode, I talk about why products with identities get remembered and how you can apply this principle to your brand to help increase sales, create brand awareness, and build customer loyalty. I also share examples of brands and products that use this principle very well.    ⬇️ Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this e...