Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

I'm thrilled to bring you another episode of The Personal Brand Business Show! 🎉 This week, we're talking with Brian Herriot, a seasoned management consultant who helps corporate professionals plan their escape to financial freedom using the getaway car of independent consulting. 🎧 Episode Overview: In this episode, Brian dives into his journey from big-firm consulting to the flexible, fulfillin...

Nobody like a showoff? ( Really? ) Personally I've always admired people who could authentically self advocate. It's something most people ( me ) struggle with. LinkedIn reflects the wider business community in as much as, despite appearances, it's a world of wall flowers. It's like those humiliating school discos where there are a few noisy confident kids in the middle and the rest of us standing...

This week on *The Personal Brand Business Show* I sit down with Mark Panciera, the CEO of The Pacific Institute, for a deep dive into the power of mindset and performance. Mark shares his expertise on controlling and changing our thoughts, managing the "monkey mind," and addressing blind spots and limitations in both personal and professional life. Some highlights from this week's show. Mindset Ma...

In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights! Here are three key takeaways you won't want to miss: Balance Over Busyness: Charles urges us to question our...

Welcome to another episode of The Personal Brand Business Show! Today, Bob and Robbie Swale dive deep into the intricacies of building and growing a coaching business. Inspired by Jim Collins' concept of the virtuous cycle, Robbie introduces the Coaching Business Flywheel—a powerful framework designed to gain momentum and achieve sustainable growth over time. In this episode, you'll discover the i...

We are known by the stories we tell. And yet many of us either fail to tell the story of our business at all or it emerges knee-jerk and semi conscious and goes off in directions which really don't serve our business or communicate the things which really matter. As solo or small businesses this is bad enough but my guest this week is Rob D Willis - the Story whispered for fast growth startups aro...

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise. This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' about how you brand shows up in search is about so muc...

Coaches and consultants deliver their services in more ways than you can imagine. They're creative people who change the world. But there's a problem. Great people who do great things can often find it hard to connect with the people who most need them. It's sad and today that's what we're going to step towards fixing. In today's discussion titled "Coaching Shaped Success Strategies," we're joined...

Your Personal Brand dictates how you exist in the mind 🧠 of an audience. The degree to which you are intentional about the quality, frequency and intensity of how you show up for others online dictates the 💪 impact of your personal brand. This week on the Podcast I'm joined by Rubi Zetino. Rubi and I have clients in common and her approach to facilitating a premium, no compromise social media pr...

In today's episode of podcast, I chat with Deb Zahn. Deb shares what it takes to become a successful 🤓 consultant, tackling common hurdles like imposter syndrome, and the importance of deeply understanding buyer needs. She dives into how self-reflection and clarity can transform your approach, while emphasising delivering tailored value over rigid processes. We also discuss practical steps for as...

My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways.  It's also sci-fi... and a lot of fun. Most people have never seen it. This makes Bob sad. In business this movie is never far from my thoughts. I meet a lot of people but meeting Terry Weaver reminded...

Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'. Mike shares his perspective on the importance of building a personal brand that genuinely reflects your values and allows you to make an ever increasingly po...

I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need. Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in way...

Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities. Video is hands down the best format for building high value personal brand authority and for moving people to work with you. But without a plan it just looks like a lot of work with no clear structure or outcome. Today on the podcast I'm speaking with Dan Ben...

For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin. This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework. Join us as we discuss h...

This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space. Having been in business for over 25 years, Rich stepped away from day-to-day client...

If you don't sell anything - you don't have a business. Most small business owners avoid sales and so their businesses stay small. So how can we be systematically proactive in sales - and not have it get super awkward all the time. Well, I have a treat for you this week... In today's episode, Carole Mahoney compares the sales process to driving a car. Remember, you're at the wheel, but it's the bu...

My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best. But Linkedin has some secrets... This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promise you didn't know about. Here are the 3 key takea...

Join us this week as we dive deep with Abi Sea, a renowned copywriter, content creator, and messaging coach, who brings a fresh perspective to marketing and personal branding. Listen on on a conversation that is sure to inspire any entrepreneur looking to make a positive impact and build a genuine connection with their audience. 🔑 In this episode, we explore: - The foundational role of websites i...

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible. Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book. Whether you're a seaso...

Traditional industries are shaken up by disrupters. Disrupters change the way the game is played and in doing so - change the industries they work in. This week I'm joined by pet-preneur and social entrepreneur Beth Miller to talk about her personal mission to make the world more dog friendly and in doing so - change the world. 1️⃣ Overcoming personal challenges and health issues due to overworkin...

Time and time again I hear online entrpreneurs talking about the importance of email list building. The ones I know to be truly successfull all tell the same story. There is a direct correlation between consistent email list building and commercial success. One study I saw focused on ecommerce and found that 70% of onine sale was driven by something which happened in the email inbox. Not on social...

Some people will tell you it takes many years of trial and error to build a thriving online business. Some will tell you that you need fancy tactics and complex funnels. It's just not so. Today I'm thrilled to welcome Jasmine Swaged to the show. Jasmine is an incredible content creator , a super focused business owner and a role model for knowing who you are and who you're for. If you're tired of...

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible. Today  on the podcast Valerie joins  us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book. Whether yo...

In this episode, I'm thrilled to have Chad Peterson as my guest. Chad shares his expertise in the power of storytelling and how it can transform your personal brand and business. He emphasises the importance of sharing authentic stories on social media and highlights the significant impact this can have on building connections and engagement. Join us as we explore the art of storytelling and its r...