Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

If you're an experienced leader, founder or consultant, there's a particular kind of quiet risk you might not be tracking. The world you built your career in is being rewritten, and the tools that used to belong to well-funded companies now sit on your laptop for free. This week I'm joined by Jay Samit, author of Disrupt You, Future Proofing You, and his latest book, The Second Act Advantage. Jay...

Your content is sitting in your phone right now. You just haven't extracted it yet. That's the heart of this conversation with Jodi Kay Edwards - a marketing and communications strategist who has spent years helping influential brands and personalities communicate with clarity in noisy markets. If you've ever sat down to create content and felt like you had nothing to say, this episode is going to...

If you've ever walked into an organisation and immediately sensed something was off - a kind of low-level tension, a lack of direction, people moving fast but not together - you've experienced what Greg Hoffman would call a leadership gap. And if you've ever been part of a team where everything clicked, where people were trusted, empowered, and genuinely cared about the work, you've experienced wh...

Strategy Isn't a Plan - and That Difference Could Change Everything Most of the people I speak with on this show are smart, capable, and deeply experienced. And yet a surprising number of them are working without a clear strategy - not because they don't care about direction, but because no one ever explained what strategy actually is, and how it's different from the planning they do every single...

Most leaders I speak with aren't struggling because they lack skill or experience. They're struggling because when things shift - when the market moves, the strategy stalls, or something just stops feeling right - they don't have a reliable process for navigating that moment well. They wing it. Or they freeze. Or they fall back on what worked last time, even when last time no longer applies. This...

If you've ever watched someone stumble through explaining what they do - or caught yourself doing it - this episode is for you. The ability to communicate your ideas clearly isn't a nice-to-have. It's the difference between being good at what you do and being known for it. For senior leaders, consultants, and founders, that gap is often where opportunity gets lost. Andrea Pacini runs Ideas On Stag...

If you've been building your expertise for years but still feel like the world's best-kept secret, this episode is going to land in a useful way. David Newman - author of Market Eminence - makes his second appearance on the show, and we get into the thinking behind what it actually means to be an expert today, how to stop sitting on your best ideas, and why the company you keep shapes the business...

If you've ever watched someone who's clearly brilliant at what they do struggle to translate that into visibility and opportunity, this episode is for you. Andrew Bryant has spent 30 years working on self-leadership - what it means to own your thinking, your identity, and your direction - and the connection between that inner work and how you show up as a recognised authority is something every co...

As a business owner, it's easy to get caught up in the day-to-day and lose sight of the bigger picture. We often focus on one area, like sales or marketing, while other parts of the business start to lag. This is why I'm such a big believer in frameworks - they provide the structure needed to ensure the whole business is healthy and moving in the right direction. My conversation with Andy Clark, c...

If you're like me, you might feel that the world of marketing is trying to convince you that the only way to grow your business is through complex funnels and cold outreach. But the data shows that for a healthy expert business, 60-70% of your opportunities should come from people you already know. This is why I was so keen to speak with Dave Plunkett, a specialist in scaling businesses through re...

In a world where our teams are spread across different locations and generations, feeling truly connected can be a challenge. We have more tools than ever to communicate, yet loneliness and misunderstanding are on the rise. This has a real impact on everything from team morale to efficiency. In this episode, I speak with Jenny Ainsworth about her new book and framework, "Connection Intelligence,"...

In a world that’s accelerating with AI, market volatility, and global complexity, it's easy to feel overwhelmed or even paralysed. As leaders and experts, we often accept this as the cost of doing business. But what if there was a better way? What if you could install a new "operating system" for your mind that provides stability, clarity, and composure, no matter what’s happening around you? This...

There is nothing in life that matters more than life itself. Yet, so many of us get caught in a cycle of work and obligation, never stopping to ask the fundamental question: "What is this all for?". For leaders, entrepreneurs, and experts, this question is not a luxury- it's the very foundation of a sustainable and impactful career. When you are clear on your purpose, the way you show up, lead, an...

In a business world filled with noise, generic advice, and endless complexity, clarity is the ultimate competitive advantage. Whether you're trying to attract top talent, build a personal brand that stands out, or lead a team through uncertain times, the ability to cut through the clutter is what separates good from great. My guest this week, Kat Kibben, is a master of clarity. They have a remarka...

As a leader, expert, or entrepreneur, one of the most frustrating feelings is knowing you have immense value to share, but your message just isn't landing. You speak in meetings, create content, or lead your team, but it doesn't create the impact you want. It's a common challenge, and it's exactly what I discuss with Robert Kennedy III in this episode. Robert shares a simple but powerful way to st...

Building a powerful personal brand as a leader isn't just about what you say online; it's about the culture you create within your organisation. When your team feels seen, valued, and connected to a larger purpose, that positive culture becomes your most significant competitive advantage. But how do you move from simply having values on a poster to truly living them? In this episode, I talk with m...

I've had many conversations about leadership, but my discussion with Nick Smith was one of the most practical. We often think about strategy and tactics, but how often do we consider the energy of our team, or even ourselves? Where do we naturally excel, and where do we drain our batteries? 💡 Understanding this is the key to unlocking performance, not just for your team, but for yourself. In this...

I spoke with author and coach Robbie Swale about how leaders, coaches and experts can feel less overwhelmed and make clearer choices in complex times. His new book, The Power to Choose: Finding Calm and Connexion in a Complex World, is the backbone of our conversation. It shows simple ways to shift perspective, use curiosity when you’re stuck, and choose what actually deserves your time. If you’re...

Ever felt like you're doing great work, but you're stuck in a sea of sameness? 😥 You're not alone. Many experts and founders struggle to stand out, feeling like they're constantly trying to convince new prospects of their value. This week on ‘Building Your LeaderBrand’ I spoke with David Newman, author of "Market Eminence," about how to break free from this cycle. He shared a powerful approach to...

Ever feel like you're doing all the right things with your personal brand but getting no real traction? In this solo episode, I break down why so many experts and leaders build brands that look good on the surface but lack real authority. The problem isn't your tactics; it's the order you're doing things in. Discover the three essential layers for building a brand from the inside out - one that bu...

It's a situation many of us face-the moment success is no longer enough. You might be in a career crisis, feeling unfulfilled despite your achievements, or leading a business that has lost its direction. This is what my guest, Ingo Rauth, calls the "purpose turn." For experts and entrepreneurs, whose identities are so closely tied to our work, this moment can be unsettling. We often scramble for t...

It's clear that the nature of change has changed. It’s no longer something we plan for; it's a constant state. For leaders and entrepreneurs, this can be a huge source of stress and fear. If you've ever found yourself prioritising urgent but unimportant tasks over strategic projects, you'll know what I mean. In this episode, I'm joined by Grace Marshall, a productivity expert who specialises in na...

As we head into the homestretch of 2025, I'm taking a moment to reflect on the year and, more importantly, look ahead to what's next. In this solo episode, it's just you and me. No guests, just a straightforward conversation about how to make 2026 your best year yet. I've been thinking about the phrase: "You can't get second-gear results with first-gear strategies." But I believe the flip side is...

If you've ever felt stuck or that some invisible force is holding you and your business back, this episode is for you. It's easy to blame external factors like technology or strategy, but more often than not, the real barriers are internal. Fear is a powerful force that can keep us from reaching our full potential, often in ways we don't even recognize. In this conversation with Mark Franklin, aut...

If you're an expert, consultant, or coach trying to explain what you do, you've probably experienced that sinking feeling when someone's eyes glaze over mid-conversation. You know your work matters, but somehow the message isn't landing. This episode tackles one of the most critical skills for building your personal brand: the ability to communicate your expertise in a way that actually connects....