Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

Are you struggling to break through online? Feeling like you’re posting content regularly but nobody is listening? It’s a very common experience. Some try to fix this by turning to quantity, turning to social media planners and posting about international pancake day and so on. Volume isn’t the answer. Some try creating complicated or clever content - but that doesn’t work either. In thi...

Personal branding is often badly misunderstood or taken out of context.  Similarly, people think of influencers as driving fancy cars and getting freebies. If that’s your perception then you’re probably missing out. Andy Storch is what I’d call a nano influencer or micro famous. He’s very visible online and to a very small audience he’s a strong authority and his business reflects that and in...

Online communities are nothing new but, but if that online community is at the heart of your business then you need to look after your people. The fact is, if you’ve built a strong following and you provide a community for them, you’re probably going to be a busy person already. You wouldn’t invite people to dinner and then not look after them and smart people know that a strong online c...

This week my guest is Faye Morgan. Faye’s business is all about helping business owners break out the limitations of referrals and build funnels on Facebook and Instagram which reliably drive new business.  This episode was a treat for me and I hope you like it too. About Faye An experienced Social Media Marketer specialising in building Messenger bots & Facebook/Instagram ads. Anyone can...

If content is king then video is the Emperor. Many of us will admit that video is probably the most important media online but for most of us it’s just really scary.  Those of us who procrastinate with video think we have good reasons. The sound’s just not good enough, poor lighting, waiting for a new camera. That’s all before we even start thinking about the emotional reasons...

Your business is only as good as your ability to connect your value with the people who need that value.  Yes - we’re talking about selling. This week on the show I’m joined by sales trainer to the stars , Victoria Fleming. Victoria walks us through a few things we can all do to instantly raise our sales game.    About Victoria Victoria is an energetic speaker, m...

Personal branding is really important for the online entrepreneur. Maintaining your visibility, letting people know who you are and what you do are foundational to any kind of business success.  In this episode I’m joined again by Lauren Davis. Lauren was a guest about a year ago and is the winner of the most downloaded episode of 2019. Lauren is my go to Instagram advisor and in th...

Who are you and what do you do? It’s a question that can trigger a mental tailspin. If you struggle to stand out then maybe you need to think about picking a niche.   It’s hard to be everyone’s favourite and niching down can trigger a lot of doubt, anxiety and resistance.   This week my guest is Amy Caiger and Amy helps business owners work through the process of working o...

There are a lot of things you can do to build your business online. Virtual summits, email marketing, live streaming, podcasting, write a book or a youtube channel. If you try and do it all - you’ll be bad at it all. This week on the podcast my guest is David Bain - and over the last fifteen years, he’s done it all and got good at it. In this episode, he shares his journey and his perspective on h...

At the very heart of digital marketing is content and for a lot people this presents a challenge.  We might be very good at our technical or creative niche but without consistently creating our own new content it’s going to be hard for us to build the kind of audience we need to stand out and really build a business we love, full of options and choice. This week my guest is Helen Pollock who...

This week my guest is Tom Kulzer. Tom founded Aweber at the age of 21 and in this episode he shares his story from 90’s email marketing pioneer right through to the current day. He literally invented the email autoresponder and I think he might be a better snowboarder than me. Both of those are things you might love - or hate. Frankly - I love them both. About Tom Kulzer Tom Kulzer is the fou...

Ka Kei Ho wanted to build a business he could scale with his girlfriend and Kapa99 was born. There are lots of ways to grow any business and Ka Kei chose not to grow his the same way as everyone else. About Ka Kei Ho Ka Kei Ho is the founder of Kapa99 which offers unlimited graphic design help with a free 15 day trial. He considers himself an Entrepreneur all day and his goal is to help other...

BizPaul, aka Paul Ince runs a digital agency called Like Mind Media - and yeah - they’re pretty good. But that’s not what makes Paul stand out.  Paul and his agency decided to market their own business a little differently, hosting a marketing conference which put them at the centre of a network which now drives virtually all their new business. Pauls website : https://www.likemind.media/ ---...

Sagi Schreiber is a designer and entrepreneur based in Israel who has embraced the concept of multiple streams of revenue.  Where most designers are satisfied by trading time for money Sagi runs events, an online community, online courses and in person consulting and workshops alongside his high end design services. Sagi is an impressive guy who I loved meeting. I hope you love...

In his 2015 book ‘ the automatic customer’ John Warrillo puts forward that you can create recurring revenue on a subscription basis - no matter what business or industry you’re in. In the graphic design space the some have taken the stack them high and sell them cheap approach with businesses like design pickle but todays guests Claire Jenks has taken a different approach and done some genuin...

If you ever heard anyone criticise a "lifestyle" business or saw it as a negative then then you will love this episode. Listen in and find out how a simple idea, well executed can literally change your life. Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities. With...

My guests this week are Martin Huntbach and Lyndsay Cambridge and together they form, not only a couple but the business duo - Jammy Digital. Martin and Lyndsay have taken one of the most traditional elements of the digital marketing mix and shaken it up, releasing some really interesting innovation in what’s often a very old school business model. About Jammy Digital Martin and Lyndsay run Jammy...

Ryan runs 'The Stylish Man' as well as his own specialist digital agency in New Jersey and in this episode we talk about how he got started, what drove him to specialise as he did and how the competitive advantages of niching continue to power the business.   About Ryan Sprance Ryan Sprance is the Founder & Chief Strategist of Kaihatsu Media, a digital media agency focused on develop...

This week on the podcast It’s my pleasure to bring you the notorious Andrew Pickering and Peter Garland. Regular listeners will be very familiar with references to Atomic and Atomicon. Andrew and Pete are the founders of the Atomic and the Atomicon marketing conference which happens again next spring and they also run the Atomic marketing community as well as writing books, regular keyno...

Clare Josa might not fit the profile of an obvious amplify guest but you’ll very quickly find out why I wanted to have her on the show. If you’re one of the 95% that encounter imposter syndrome on a semi regular basis then get ready for some serious revelations. About Clare Clare mentors business leaders to help them to ditch Imposter Syndrome and to clear their self-imposed glass ceilings. S...

This week my guests are Greger and Jenny Hillman. Greger and Jenny Hillman are based in Sweden and work with Swedish speaking business owners around the world to help them build and grow their businesses online in a private membership website.  Business is booming for them now - but it wasn’t always like that. About the Hillmans' Jenny & Greger are married, they’ve got kids, a house and a...

Rob Da Costa work with agencies to break through the problem of ‘ if you do what you’ve always done - you’ll get what you always got. This was a fascinating interview and I’m really excited to share it with you. About Rob Rob is a business coach, mentor and trainer that works with creative agencies to help them grow in a sustainable & profitable way. Prior to that he started, grew an...

Mark Asquith from Rebel base media is known around the world as ‘the podcast guy’ in this episode you’re about to find out why and also that this wasn't also the case. Listen in as Mark takes us on his business journey and what it takes to keep your team lean and still charge ahead. About Mark. Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, sof...

Kyle Van Deusen is based in Texas and as you’ll discover - he doesn’t mess about. He’s very quickly built a really successful business and in this episode he generously shares what he’s done and how he’s done it. Kyle is a father of three, a husband, the owner of OGAL Web Design, and co-host at The Admin Bar. After spending more than 15 years in the graphic design field, and acquiring a degre...

Nicole Osborne runs Lolipop social based in London and in this episode she unpacks her business for me and explains - finally - why I keep seeing her with a giant cardboard David Hasslehoff. About Nicole Originally from Eastern Germany, Nicole Osborne is a personal brand and social media coach helping small business owners get sweeter marketing results with her new 1:1 coaching programme Wundersta...