Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

This week we're going deep into what life is for, why living in the moment and taking action on what moves you, now, is so important. This week my guest is Richie Norton, author of The Power of Starting Something Stupid and in this episode he talks me through why he wrote his book and how he's built multiple businesses with one simple rule - and it's the rule which gives him the freedom to always...

You can learn a lot speaking to great business leaders. But here’s the thing - you’ll learn a lot more from speaking to the people who made them that way. Behind every single great leader you’ll find a legion of coaches and mentors and on this week’s podcast episode I spent time speaking to Tara Newman. Tara works with some of the biggest names in U.S. business and she talks me through some of the...

Get ready to rethink social media as Mark Schaefer redefines what drives success online. In this interview Mark goes deep into why consistency matters, why engagement is the emperor's new clothes and how he's built his business around the freedom to follow his interest and curiosity.  Mark is a content marketing legend. Author of so many books I'd almost certainly get the number wrong if I wr...

Have you ever wondered what writing a book can do for your career or your business? I've heard a lot of stories so I wanted to hear from the guy who makes that happen for people like Pat Flynn and Dana Malstaff.  Azul Terronez is a writing coach and runs Authors Who Lead and in this episode, he walks me through the process of writing the kind of book which underpins and powers so many incredi...

In his new book, the Age of Influence Neal Schaffer digs deep into what an influencer really is, how they're made, why they're currently a 4billion dollar industry and how you can leverage them for your business — but also how you can claim your own influence, in whatever shape that is. Neal also shares what makes his own business work and exactly how he's shaped his business around his passion, h...

Balancing a full-time role as an agency employee with being one of the best-known freelancers in the world is an incredible balancing act. I know from experience as an agency owner, how challenging it can be when team members also freelance, so this week I caught up with Tony Christiansen to ask him how he pulled it off. Tony's area of focus is Facebook ads and while working for one of the U.S's m...

Burnout is a something you hear about but would you know it if it hit you? Would you notice if you lost your way and didn't get fired up about what you're doing any more? Andrew Sillitoe has built his business around helping business owners scale without burnout. Yes - scaling a business takes hard work and tenacity - but you can do it without embracing all the stereotypes we all know. In this wee...

A lot of business owners find that they eventually hit a revenue ceiling. The actual amount or value of that ceiling varies. It can be a puzzle why some people break through and others bounce off it like birds off a window, failing to build revenue beyond a certain point. What got you there won't get you where you’re dreaming about. You need a new strategy and a lot of the time it's a sales strate...

For a lot of people, anxiety particularly around putting yourself out there and building your personal brand online, can lead to paralysis and a life of standing still. Letting and business life pass you by while you wait for the perfect time to take action is a powerful recipe for a future filled with regret. It's also exactly what life looks like for a lot of people. But if you're listening and...

Want to understand the value of building your personal brand online? Want to know how quickly things can change for you when you do? In this week's episode I'm speaking to personal branding coach Ash Borland who shares his tips for cutting through the noise online and positioning yourself to really stand out. About Ash Ash Borland is a Personal Branding Coach, Speaker & Podcaster. His theory i...

Col Gray is a great graphic designer. There are a lot of great graphic designers - so what. Well Col has gone about things differently. While everyone else builds their profile though local networking and competing with all the other local businesses - Col turned to Youtube, built a massive audience and an international client base. In this week's show he tells us how he did it and how you can too...

We learn best when we take action. Forward motion is the best teacher. That's been one of the biggest macro takeaways from the last two years of interviews. You act, observe the results, learn, adjust and act again. This week my guest is Dr Tomas Rödl. Thomas has a very successful youtube channel and around that has built a significant business. I've known Thomas for a a while and I'm really excit...

Anyone who produces video content knows that the hard work is only just starting when you finished filming the video. There are a million jobs which need to be done if you want to get the most juice out of each video. This week on the podcast my guest is Natalie Hailey who runs a Youtube agency focused on helping creators be much more productive. She shares the workflows and systems she uses to he...

When it's done well, video marketing looks so simple. You just point the camera and go. Then when you try it you quickly realise there are so many moving parts. It can seem overwhelming but right now all the smart marketers are betting on video first. This week my guest is Justina Rosu. Justina has worked with some pretty famous people she won't tell me about on mic ( ..but I know ) , was part of...

Joining Linkedin can be very intimidating. For a lot of people it's like combining the first day of school, the first day at a new job and your first karaoke all rolled into one. It feels like there are so many way your can put your foot in it. So what's an entrepreneur to do. How do you take your first steps into Linkedin? And then once you've taken those first steps, how do you build on that and...

For a lot of people, digital marketing is a painful thorny field of procrastination. Some people seem to move easily through the field and others seem to snag on every single thorn. The reasons for this normally have a lot less to do with tech and everything to do with mindset. This week my podcast guest is Deepa Naterajan, a high-performance coach who works with some of the biggest tech companies...

Business is a value exchange. You charge money for things people value. But why do so many people get stuck in a cycle of under charging? This week my podcast guest is Paul Klein. Paul focuses on helping contractors, creatives consultants and experts of all kinds charge what they're worth. He's not only going to share his business journey with us but also a simple process which anyone can use to m...

If you're like me then you'll have been on the receiving end of a bad sales approach on Linkedin - probably more than one. Linekdin is a fantastic tool for business networking and a great place to build your brand. It's a powerful platform allowing your connect with and reach out to just about anyone. But a powerful tool in the wrong hands quickly becomes a weapon which all to often backfires on t...

I've seen a lot of advertising disasters over the years but I've also seen some spectacular wins. This week my guest is one of the smartest advertisers I know and this show is a treat for anyone who's looking to level up Facebook ads or start dipping your toe in Facebook messenger marketing. I made a lot of notes in this interview so I suggest you sharpen a pencil, grab a coffee and get ready to l...

One person's spam is another's valued communication. It might not be sexy but the truth is email sells more than any other marketing tactic. It's not whether you should use email marketing but *how* you use it that matters. In this week's video, I explore why and more importantly *how* every small business ( and large ones for that matter ) should use email marketing. --- Visit the show website at...

Positioning yourself as a market leading expert might sound ambitious or self aggrandising but if you're in business and this isn't your goal then you might want to think about why not. Understanding your value and know who needs that value the most is the foundation of business. When you are your business trying to understanding your value can throw up all kinds of issues. This week my guest is J...

For most people work is just that - it's work. For a few lucky people it's much more than that. They've found a calling or a vocation. People are motivated by very different things but for me the idea of calling or vocation has always been very strongly present. I want what I do with my time and labours to have meaning in the world. This calling isn't something you just find one day and simply sna...

A good blog is the foundation of good content marketing. But for some reason everyone seems to make the so difficult. Investing time in your blog can often seem like a waste of time. But those who know, know. A blog isn't a vanity project. It serves a valuable purpose in your marketing. It's the centre of your content world and provides fuel for social media, email marketing and good search engine...

There are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive.   Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known f...

Getting stuck in business is more common than you’d think. Businesses peak or plateau, people get stuck in roles and don’t progress. People small goals are achieved and new ones aren’t set. This week my guest is Beverly Sherratt and her area of focus is helping people feel at home in their work and less stressed about high performance. Who doesn’t need more of that. --- Visit the show website at w...