Building Freedom Podcast

In this episode of The Building Freedom podcast, Randy discusses the essential aspects of project management training. This training isn't just for project managers, but also for site supervisors, project coordinators, and others depending on your organizational roles and responsibilities. He’ll explore a four-week training plan that includes onboarding, software proficiency, communication st...

In this episode of The Building Freedom podcast, Randy dives into the intricacies of building an Employee Success System. Learn how to evaluate and elevate your team through core values, a compelling vision, strategic onboarding, clear roles, and more. Tune in to discover actionable strategies for attracting, retaining, and nurturing top talent, ensuring your business reaches new heights. If you&a...

In this episode of The Building Freedom podcast, Randy delves into a crucial topic for any business: evaluating our team members. Whether you're leading a team now or looking to build one for the future, understanding the dynamics of your team is essential to achieving your goals.  Throughout the episode Randy explains the distinction between A players and C players. ‘A’ players are the multi...

In this episode of the Building Freedom podcast, Randy welcomes Reece Barnes and Matt Calvano from Adaptive, a groundbreaking financial management platform for Builders and Remodelers. Learn how Adaptive automates financial tasks, reduces manual entry, and provides real-time financial visibility, ultimately saving time and cutting costs. Tune in to discover how this innovative tool can help you sc...

In this episode of the Building Freedom podcast, Randy welcomes Rick Storlie from Builder Lead Converter to discuss the challenges builders face in generating quality leads. Rick shares insights into developing high-quality leads and the importance of trust and value in the builder-client relationship. He emphasizes the need for a well-structured marketing system that nurtures potential clients th...

In this episode of the Building Freedom podcast, Randy welcomes Jennifer Castenson, Vice President of Ambassador and Partner Programs at BuildXact. Jennifer shares her journey from Zonda Media to BuildXact, highlighting her role in developing construction project management software that boosts efficiency for custom home builders and remodelers. They discuss the importance of leveraging technology...

In this episode of The Building Freedom podcast, Randy welcomes Brian Javeline, President & Co-founder of MyOnlineToolbox. They discuss essential strategies for scaling your home building or remodeling business through effective marketing. Learn how to generate consistent leads, the importance of branding, and the role of your website in building a sustainable marketing machine. Discover actio...

In this episode of The Building Freedom podcast, Randy dives into the financial side of your business. Did you know 96-98% of small businesses don't regularly review their financials? We'll cover the 12 critical numbers every builder and remodeler needs to know, from P&Ls and balance sheets to gross profit and overhead expenses. Understanding these key numbers will help you make info...

In this episode of The Building Freedom podcast, Randy welcomes Adam Eagle, founder of Beam, a groundbreaking platform designed to simplify financial management for builders and remodelers. Adam shares his journey from tech and finance to construction, highlighting the crucial role of understanding finances in the building industry.  Discover how Beam's innovative tools, like automated job co...

In this episode of The Building Freedom podcast, Randy dives into the critical importance of building a team of A players for your business growth and scalability. We explore the characteristics of both subtractors and multipliers within a team, discussing how each type impacts your business success. Learn how to identify and assess your team members, set them up for success, and create a culture...

In this episode of The Building Freedom podcast, Randy welcomes Jon Engquist, the mastermind behind Subtrak, a game-changing SOP software designed for contractors. Learn how Subtrak simplifies systemization, delegates tasks, and fosters accountability, empowering contractors to scale and succeed. Don't miss this transformative episode—visit Subtrak.com to schedule your demo and elevate your c...

In this episode of The Building Freedom podcast, Randy welcomes Greg Bray, President of Blue Tangerine to discuss the intricate world of digital marketing and website development tailored specifically for home builders. In this insightful podcast, they explore how Blue Tangerine, a leading agency in the field, crafts sales-generating websites and implements effective digital marketing strategies t...

In this episode of The Building Freedom podcast, Randy welcomes Matt Thibeau, Founder of Savant Marketing to discuss the 3 pillars of a successful ad campaign. He stresses the importance of niche targeting, crafting compelling offers, and utilizing platforms like Facebook Ads and Google Business Listings to attract qualified leads. Matt also discusses strategies for generating reviews from past cl...

In this episode of The Building Freedom podcast, Randy reflects on the concept of a "winning week" in business. Using a sports analogy, he likens the business journey to a 52-game schedule and emphasizes the importance of evaluating each week to ensure growth and sustainability. Key points include preventing cash leakage, focusing on vital actions to move the needle, building pipelines f...

In this episode of The Building Freedom podcast, Randy welcomes Eric Fortenberry, Founder and CEO of JobTread to discuss the construction management software and how it came to be! Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the fi...

In this episode of The Building Freedom podcast, Randy welcomes Ryan Englin, CEO of Core Matters to discuss how to attract, hire and retain great front line talent! Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and wee...

In this episode of The Building Freedom Podcast, Randy discusses the 10 reasons why builders and remodelers fail to grow. Randy believes if you feel stuck in your business or if you're on the hamster wheel moving 100 miles an hour but not getting anywhere, it's because of these 10 reasons. We must deal with these 10 reasons and until we do there's no possible way that we can get to...

In this episode of The Building Freedom Podcast, Randy welcomes back Spencer Powell to discuss high performing websites and turning your website into a revenue generating machine. Spencer is the CEO and Founder of Builder Funnel, a premier inbound marketing agency serving remodelers and custom home builders. Since 2010, Spencer and his team have generated hundreds of thousands of website visits, t...

In this episode of The Building Freedom Podcast, Randy speaks to Kyle Hedin, host of The Floor Academy Podcast, about selling through storytelling. With a degree in digital filmmaking and video production, Kyle Hedin is not a likely fit in the flooring industry. However, after evaluating his skillset in June of 2015, he decided flooring was a great option. With a passion for wood working as a teen...

In this episode of The Building Freedom Podcast, Randy speaks with Amanda Joyce and Devon Hayes from Elevation Marketing about the common mistakes contractors make when marketing their businesses. Devon Hayes is the Director of Strategy and part owner at Elevation Marketing. She is directly responsible for analyzing each client’s market, vertical and competitive climate before designing the organi...

In this episode of The Building Freedom Podcast, Randy speaks with Casey Grey about building science and the 3 challenges to becoming a true conscious builder.  Casey is the founder of the award-winning sustainable building company, The Conscious Builder, the host of The Conscious Builder Podcast and The Conscious Builder Show on YouTube, and the founder of The Conscious Builder Academy, an online...

In this episode of The Building Freedom podcast, Randy speaks with Logan Shinholser the founder and CEO of Contractor Growth Network.  Coming from a family of entrepreneurs and being the son of a pond contractor, the art of business was built into the fiber of Logan’s being. Having never intended to go into business and construction, Logan pursued a degree in chemical engineering under an athletic...

In this episode of The Building Freedom podcast, Randy welcomes back Spencer Powell, the Founder, and CEO of Builder Funnel. Builder Funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses.  Randy and Spencer discuss Google vs. Social Media and between the two where your leads are being generated from. If you're a Custom...

In this episode of The Building Freedom podcast, Randy discusses our Spending Assessment tool. This is a simple tool to help you get a grip on your spending and expenses. Regardless of how cash rich or poor we are, savvy business owners MUST keep control of their expenses.  Randy recommends using this tool at least once per year. It doesn't matter if you’re doing $10M+ or just hitting your fi...

In this episode of The Building Freedom podcast, Randy discusses the top 10 reasons why systems are so critical to have in our businesses! We like to look at our business as a boat. If your goal is to get across the ocean you can never get there if you have a leaky boat. The leaky boat is what causes you the problems since you’re constantly trying to scoop the water out of the boat and keep up wit...