Building Freedom Podcast

Every builder wants more profit and more freedom but few know how to achieve both. In this episode, Randy reveals the 10 key drivers that help builders and remodelers build a profitable business that doesn't depend on them, creating them more wealth, more time, and more freedom.

After sharing Dennis's success story in the last episode, Randy sits down with 4 Level Coach's own Mike DesRosiers to unpack what really drove the transformation. Learn how reducing owner dependency, hiring the right person, and building systems helped uncover hidden profits, create momentum, and position the business for scalable growth.

Dennis Dittenber shares how he transformed his business from owner-dependent to exit-ready with the support of 4 Level Coach. In this episode, we discuss the challenges of letting go, building systems, developing leaders, and creating accountability throughout the organization. Dennis opens up about the mindset shifts required to embrace change, the impact coaching had on his growth as a business...

In this episode of the Building Freedom Podcast, Randy breaks down the “owner bottleneck” that keeps builders and remodelers stuck in the day-to-day operations of their business. Drawing from his book 10 Reasons Why Builders & Remodelers Fail to Grow , Randy shares the systems, leadership strategies, financial insights, and mindset shifts required to build a scalable business that can run with...

In this episode of the Building Freedom Podcast, Randy breaks down the hidden cash leaks that are draining profit in home building and remodeling businesses. From estimating mistakes and weak sales systems to operational inefficiencies and poor financial visibility, Randy shares practical strategies to help builders stop bleeding cash, improve margins, and build a more profitable, scalable busines...

In this episode of the Building Freedom Podcast, Randy sits down with 4 Level Coach's Marketing Manager, Rahul Pereira, to break down the five biggest marketing mistakes that are quietly costing builders and remodelers six to seven figures in lost revenue. From poor messaging to relying on referrals, Rahul breaks down simple, practical fixes to help you attract better clients, stop competing...

In this episode of the Building Freedom Podcast, Randy Stanbury sits down with 4 Level Coach, Success Coach, Mike DesRosiers, to tackle one of the biggest challenges in business: breaking through a growth ceiling. With over 20 years of experience in the construction industry, from working on the tools to leading operations for multi-million-dollar companies, Mike shares how the same principles use...

In this episode of the Building Freedom Podcast, Randy Stanbury sits down with Kennedy Baker to break down a hard truth: software doesn’t fix broken workflows; it exposes them faster. They dive into the coaching-first approach to software integration, why most builders struggle with implementation, and how to properly build systems that drive consistency, profitability, and scalability. Kennedy al...

In this episode of the Building Freedom podcast, Randy breaks down the Four Disciplines of Execution and why most businesses stay stuck - not from lack of effort, but lack of focused execution. Learn how to identify what’s wildly important, take the right actions that actually move the needle, track your progress, and build real accountability into your week. If you’re feeling busy but not seeing...

In this episode of the Building Freedom podcast, Randy dives into one of the biggest challenges builders and entrepreneurs face: stress . He unpacks the real causes of stress in business from lack of systems and financial pressure to client issues, poor delegation, and mental overload, and shares practical ways to handle it in the moment. If you’re feeling overwhelmed, stuck in firefighting mode,...

In this episode of the Building Freedom Podcast, Randy Stanbury shares key insights from an on-site coaching visit with a construction company currently around $10M in revenue and aiming for $25M. The biggest realization? Most builders approach marketing and sales in a way that maintains their current level of business rather than driving exponential growth. Randy walks through a simple exercise t...

Recorded live from the floor of the 2026 International Builders Show in Orlando, this special episode of Building Freedom features Florentine of Sidekick Homes - an ADU specialist at the forefront of one of the fastest-growing housing movements in the country. We dive into the explosive rise of Accessory Dwelling Units (ADUs), why they represent a massive opportunity for builders and remodelers, a...

In this episode of the Building Freedom Podcast, Randy breaks down the powerful WXYZ Framework, a simple but game-changing way to think about leverage, capacity, and growth. If your revenue is tied to your calendar, your growth is linear and capped. But when you free yourself from sales, everything changes. Randy walks through: Why being the primary salesperson limits your company’s true capacity...

In this episode of the Building Freedom Podcast, Randy breaks down Reason #10 builders and remodelers fail to grow and scale: the lack of a true sales system. Learn how an elite, repeatable, and teachable sales system builds trust from first contact to close so you’re no longer the only one who can sell.  Randy shares key elements like shock-and-wow experiences, education-based selling, and the Fi...

In this episode of the Building Freedom Podcast, host Randy Stanbury dives into Reason #9 builders struggle to grow and scale: the lack of a true marketing machine. Randy breaks down why referrals and word-of-mouth are no longer enough, how the market has shifted, and what it really takes to build a consistent, predictable flow of leads.  From brand foundations and revenue-generating websites to a...

In this episode of Building the Freedom Podcast, Randy explains why most builders become the bottleneck in their own business and how to finally get out of their own way. You’ll learn the key misconceptions, root causes, and leadership shifts that keep owners stuck, plus the leverage points that unlock real growth. Through a real-world case study, Randy shows how changing mindset, habits, beliefs,...

In this episode of the Building Freedom Podcast, Randy breaks down one of the biggest bottlenecks for business owners: being stuck in sales. He explains why owners often feel like they’re the only ones who can close deals and how that belief creates a revenue ceiling.  Through a real client story and a proven five-step framework, Randy shows you how to build a repeatable sales system, hire the rig...

In this episode of the Building Freedom podcast, Randy welcomes back Megan Peyton to explore how the first 90 days can change the trajectory of your business. They break down what it really means to slow down to speed up, build repeatable systems, and empower your team to operate without constant owner involvement. From financial fluency and KPIs to delegation and consistent meetings, this convers...

In this episode of the Building Freedom Podcast, we dive into Reason #8 why builders struggle to grow and scale: the lack of key metrics. You can’t improve what you don’t measure, and today we break down the essential KPIs and KRIs every builder must track to drive profitability and make smarter decisions. From cash flow and job costing to team performance and sales indicators, we cover the number...

In this episode of the Building Freedom Podcast, Randy Stanbury breaks down Reason #7: a lack of team mastery. He explains why systems must come before hiring and how strategic, long-term team building—not quick fixes—creates a business that can scale without constant owner involvement. You’ll learn how to avoid costly hiring mistakes, develop A-players, and build a people pipeline that strengthen...

In this episode of the Building Freedom Podcast, host Randy Stanbury breaks down Reason #6 of why builders and remodelers fail to grow: the lack of systems and software mastery. Randy explains why systems must come before people, how inconsistent processes create chaos, and why your software should become the home of all your SOPs. You’ll learn the importance of the Systems C.I.A. role (Creator, I...

In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and sys...

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #5 builders and remodelers fail to grow — lack of time mastery. Randy reveals why time is your most valuable asset, how to stop letting urgency run your business, and how mastering your time leads to true scalability and freedom. Learn to delegate, hire A-players, and leverage systems...

In this episode, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #4 of the 10 Reasons Builders and Remodelers Fail to Grow — the lack of pricing mastery. Randy explains why many builders stay busy but never truly scale, and how understanding your numbers changes everything. Learn how to master markup vs. margin, job costing, and breakeven percentages, and turn project management...

In this episode of the Building Freedom Podcast, host Randy Stanbury, sits down with Joe Crisara, America’s Service Sales Coach and founder of Service MVP. Together, they explore how contractors and remodelers can shift from simply selling projects to creating powerful human connections that build trust, loyalty, and long-term success. Joe introduces his “magic moments” concept—how recognizing you...