Building Freedom Podcast

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #3 builders and remodelers fail to grow — lack of financial literacy. Randy explains why revenue is vanity and profit is sanity, and how becoming percentage-centric changes everything. Learn how understanding your 12 critical numbers turns daily decisions into profit, helps you price...

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #2 why Builders and Remodelers fail to grow: the lack of business savvy. Building on last week’s discussion on vision, Randy unpacks what it really means to transition from being a skilled contractor to an entrepreneurial leader. He shares practical insights on developing business acum...

In this episode of the Building Freedom Podcast , host Randy Stanbury, kicks off a brand-new series diving into the 10 Reasons Why Builders & Remodelers Fail to Grow . Randy shares exciting news about the launch of the 4 Level Coach book series on Audible including The 10 Reasons Why Builders Remodelers Fail to Grow , The  Elite Builders Sales System , and Pricing Mastery Simplified . Today’s...

On this episode of Building Freedom, host Randy Stanbury, founder of 4 Level Coach, dives into the transition from builder, remodeler, or contractor to true entrepreneurial leader. Drawing from a recent panel with industry experts, Randy breaks down 10 key transitions—from doer to creator, projects to processes, and short-term grind to long-term vision—that unlock growth, scalability, and true fre...

On this episode of the Building Freedom podcast, Randy is joined by Rahul Pereira, Marketing Director at 4 Level Coach, to unpack why so many business owners end up overspending and frustrated with marketing. With 15+ years of experience and a data-driven mindset, Rahul explains the top 10 reasons marketing fails, from unclear goals and vanity metrics to expecting instant results or mistaking mark...

In this episode of the Building Freedom Podcast, Randy uncovers the hidden truth about in-house labor and why so many builders lose money trying to keep their own teams busy. He shares how to shift your mindset, treat in-house crews like a separate business with their own P&L, and bid work as if you were hiring a subcontractor. You’ll learn how to avoid the trap of filling schedule gaps with u...

In this episode of the Building Freedom Podcast, host Randy Stanbury, shares insights from a recent JobTread webinar on one of the most important shifts for builders, remodelers, and contractors: learning how to get out of your own way. Through the story of Dave, a talented custom home builder who spent nine years stuck at a $5M ceiling, Randy unpacks the misconceptions, blind spots, and roadblock...

In this episode of the Building Freedom Podcast, guest host Josh McMahon welcomes back SOP specialist Jeremy Belleau to share how the right systems can unlock growth and efficiency in your business. They dive into creating SOPs for where you want to be, not just where you are now, plus why “SOPs between SOPs” are critical for smooth handoffs.  You’ll hear how breaking big roles into focused functi...

In this episode of the Building Freedom Podcast, guest host Josh McMahon talks with 4 Level Coach Success Coach Jeremy Belleau about navigating change and building effective SOPs. They explore why most people resist change, how to earn genuine and lasting team buy-in, and the owner’s critical role in driving and sustaining transformation.  Josh and Jeremy share practical strategies on creating a c...

In this episode of the Building Freedom Podcast, Randy Stanbury shares the 7 most common growth killers that keep builders and remodelers stuck in survival mode. From being the bottleneck in your own business to hiring too late, dealing with chaos on the job site, and lacking financial clarity, these issues are holding you back. You’ll learn how these problems compound, why they’re blocking your s...

In this episode of the Building Freedom Podcast , host Randy Stanbury dives into what it takes to build exceptional relationships with your subtrade partners. Are your subs truly treated as part of your team or just a means to an end? Randy challenges you to reflect, scorecard your approach, and implement powerful onboarding systems that create alignment, accountability, and long-term success.  Fr...

In this episode of the Building Freedom Podcast, host Randy Stanbury breaks down what it really takes to prepare your business for a high-value exit, even if selling feels years away. Randy shares real-world insights on how to grow your valuation, boost EBITDA, and build a business that runs without you. Discover the T.E.A.M. method (Transfer, Elevate, Automate, Multiply), the importance of leader...

Are you building your business or just stuck in it? In this episode of The Building Freedom Podcast, Randy reveals the six types of builders and remodelers he's seen over the years and how each type impacts your team, growth, and freedom. Learn why some builders scale with speed and strategy while others stall out in fear and indecision. This episode is your wake-up call to find out where you...

Welcome to a high-impact episode of the Building Freedom Podcast with your host, Randy Stanbury. As we kick off Q3, Randy walks you through a powerful quarterly planning session designed to spark real change in your business - starting today. In this episode, you’ll learn how to use the Dickens Process to reflect on your wins and losses, identify momentum and sticking points, and create a 90-day a...

In this episode of The Building Freedom Podcast, Randy Stanbury sits down with custom builder Josh McMahon to unpack the key challenges that keep builders stuck—and how to overcome them. They talk about lead generation, pricing for real profit, building a reliable team, and making the shift from technician to entrepreneur. Josh shares how he launched a million-dollar business by focusing on the ri...

In this episode of The Building Freedom Podcast , Randy Stanbury—founder of 4 Level Coach and veteran business coach—dives into one of the most powerful truths in business: your destiny is shaped by the decisions you make every day . Randy explores how seemingly small choices—whether it's creating a clear vision, mastering your pricing, investing in systems, or going all-in on software—can ha...

In this episode of The Building Freedom Podcast , host Randy Stanbury is joined by mindset coach and 4 Level Coach team member Alison Grimley for a powerful conversation about the mental roadblocks that quietly sabotage growth for custom home builders, remodelers, and trades business owners. Together, they unpack the psychology behind self-sabotage, scarcity thinking, and hustle guilt — and how th...

Randy sits down with Nick and Seth from Home Builder Marketers —two marketing pros helping builders and remodelers across North America build trust, generate consistent leads, and scale smarter. You’ll learn how they’ve helped clients implement a 365-day follow-up system , use video marketing to establish authority , and automate lead nurturing for long-term success. If you’ve ever felt stuck chas...

In this follow-up to last week’s episode, Randy Stanbury is joined by Megan Peyton of the 4 Level Integrators team to go deeper into what it really takes to generate consistent, high-quality leads — especially when you don’t have the time or budget for expensive marketing campaigns. Together, they unpack why relying solely on SEO, ads, or word-of-mouth is not enough to scale — and why active, inte...

In this episode of The Building Freedom Podcast , Randy Stanbury, founder of 4 Level Coach, dives into a transformational strategy that’s helping builders close more deals and scale faster — the One-to-Many Strategy. Randy shares how building the right relationships with architects, designers, realtors, and other industry pros can unlock a steady stream of high-quality opportunities, without relyi...

In this powerful episode of the Building Freedom Podcast , Randy Stanbury—founder and lead coach at 4 Level Coach—dives deep into one of the most pivotal concepts for business owners in the custom home building and trades space: the transformational difference between management and leadership. This episode explores how delegating authority , not just tasks , is the key to building a business with...

In this episode of the Building Freedom podcast, guest host Joshua McMahon, co-owner of McMahon Custom Homes, takes the mic while Randy enjoys a well-earned beachside break. Joshua dives deep into the power of scoreboards in business — why they matter, how to use them effectively, and how tracking key metrics can transform your team’s accountability, clarity, and overall performance.  Drawing from...

In this episode of the Building Freedom Podcast , Randy sits down with Jeff and Chantel Ballantyne of Ballantyne Builds to explore how they transformed their business and lives by focusing on systems, structure, and true freedom. Celebrating their 10-year anniversary in business, the Ballantynes open up about the early struggles of wearing every hat, chasing time, and trying to stay afloat. Throug...

In this powerful episode of the Building Freedom Podcast, host Randy Stanbury dives deep into the critical importance of systems in building a scalable, profitable construction or remodeling business. Randy shares an actionable 8-step framework to identify and eliminate roadblocks, stop cash leakage, and finally jump off the hamster wheel.  Learn why “profit before growth” and “systems before peop...

In this episode of the Building Freedom Podcast, host Randy Stanbury kicks off Q2 with a powerful breakdown of the 90-day success system he’s used for over two decades. Discover why traditional goal-setting and long-term business plans fall short, and how shifting your mindset to focus on vision, quarterly planning, and “needle-moving” actions can revolutionize your business.  Randy walks through...