builders from business.com

Episode 46: Today's conversation is with Pete Christothoulou, CEO of Xembly, on using AI to improve productivity. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how many employees don’t know how to use AI, how to make an employee take a survey, and a startup that can regrow teeth. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the...

Episode 45: Today's conversation is with Henna Pryor, executive coach and author, on harnessing your cringe. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss a hauntingly good lesson about remote work and uncover the seasonal retail giant's billion-dollar business. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter...

Episode 44: Today's conversation is with Sangram Vajre, Co-founder and CEO of GTM Partners, on why you have a go to market problem. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how workplace conflict is inevitable and revenge travel. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b...

Episode 43: Welcome to builders! This week John is joined by Dr. Zoe Chance, a multi-talented writer, Yale professor, researcher, and passionate climate philanthropist, Dr. Chance is here to take us on a journey into the captivating world of interpersonal influence. The two of them discuss what a liking and asking gap are, trading a paperclip and ending up with a car, influencing people to say yes...

In this episode, John sits down with Celeste Durve and Kelsi Kitchener, co-founders of Viper, an experiential talent agency that creates unforgettable events. They share their insights and experiences of building a successful business, navigating pandemics and changing expectations, and meeting the needs of younger consumers. They also discuss some of the key concepts that have contributed to thei...

In this episode, John speaks with Chantal Rapport , CMO of Upstart , a FinTech firm dedicated to expanding access to affordable credit. Chantal shares her inspiring journey to becoming a marketing executive and public company CMO before age 30. The discussion covers her passion for leadership in the financial services space, her leadership style, and insights on marketing in the industry. To make...

In this episode, John speaks with Ted Vaughn, Author of Culture Built My Brand and Co-Founder of the Historic Agency . They Discuss: The value of company culture and brand identity How to re-brand effectively More sales and better results when these factors are aligned Stick around for specifics on how to improve recurring revenue that can be applied to many different industries. To make sure you...

In this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the NFL. Together, they explore the recipe for creating superfans and how it can be applied to any business, even those in the B2B sector. Whether you're...

We have two fantastic guests joining us today. First up, Kirby Winfield, an investor in AI-based companies. He has his own fund and a residency at the Allen Institute for AI in Seattle. Our second guest is Stew Fortier, an entrepreneur who has focused on content-related businesses, such as Foster and Well Said Labs. Currently, he is the co-founder and CEO of type.ai. Together, we explore the poten...

On this episode, John speaks with Sam Johnston , Chief Launch Officer of nth Venture . nth Venture is a venture studio that launches companies from scratch. Discover the unique approach of nth venture and gain insights on the key ingredients for success in early-stage startups. From talent acquisition to product-market fit, speed to market and more, Sam shares his perspective on how to achieve inc...

This episode features David Kinard, Chief Revenue Officer of First Choice Health. Trained by Dr. Steven Covey, David reflects on: Healthcare for large and small companies His perspective on inclusivity His personal and professional mission statements BONUS - Amazing Wine recommendations To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , an...

This episode features Danielle Guzman , Global Head of Social Media for Mercer and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as: LinkedIn Brand Building best practices How to engage with comments How to leverage influencers How Danielle got her Social Media program started at Mercer Enjoy! To make sure you never miss an episo...

Ingram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with Sanjib Sahoo , Chief Digital Officer of Ingram Micro . They discuss: Digital fitness & operations How to make the (previously called) Digital Transformation Blueprint successful How he identifies superstars in his organization and the future of leadership To make sure you never m...

This episode features Connie Evans, CEO of the Association for Enterprise Opportunity and discusses her organization’s latest research called “Mending the Tapestry” about the trust gap for black-owned businesses. Connie and John speak about: Understanding and mending the trust gap How to be an ally to black-owned businesses What is a “microbusiness” and what is their impact on the economy. Her org...

This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA??? Video best practices - How it can help you stand out Email Marketing – How it needs to change Company Culture - How to craft culture in a team spread all over the world Connect w/...

This episode is all about business hustle, entrepreneurship and growing a business from scratch. Nicole is CEO of Ama La Vida, which provides coaching for professionals and organizations. We hit on: - Nicole’s approach to marketing her company - How to measure the success of coaching programs - Various strategies to employ when it comes to coaching marketers If you are interested in what coaching...

This episode is focused on a recent study on the job market for recent college graduates and/or people looking to break into a marketing career. It also serves as an example of a unique approach to comms and PR.  My guest, Ryan McGonagill, Director of Comms & PR at Centerfield, created and launched the study. He hired 4 marketing interns over the summer for a 10 week internship. Each intern’s job...

If you want to hear a story about leading successful teams and advancing your career with EQ, this is the episode for you. This episode’s guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has learned during her career, including how to respond and process tough feedback. Stick around towards the end to hear more about the mission of Women In...

Today’s episode covers the last 25 years of Internet Media with Kirby Winfield, a CEO and/or founder of four distinct internet media businesses. Kirby is currently the GP of Ascend.vc a seed fund investing in businesses in the Pacific Northwest. John and Kirby cover: Life and work in a hypergrowth dot-com business Pivoting from running ads to measuring them Advice for founders - how to connect wit...

One of the biggest challenges for a marketing organization is how to effectively understand and communicate if brand advertising and performance advertising are working.  In this episode I share the most important metric, from my perspective, for both brand advertising and performance advertising as well as a way to reconcile them. I also discuss five ways to improve the performance advertising me...

Do you belong to any loyalty or rewards programs that get you to spend more than you normally would? This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about: Why loyalty programs Work What loyalty programs bring to the table How to measure  your loyalty program's success + mistakes to avoid  To make sure you never miss an episode of The High EQ Market podcas...

Brendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts. We talk about: The key elements to effectively market your company at an early stage Common mistakes in pitch decks How to stand out in a large VC event And a lot more! En...

This is the episode to listen to if you want to get better at utilizing video for marketing and/or sales. My guest today, Alex Guest (say that 3 times fast), is the Founder and CEO of rfrd.io. He drops some serious knowledge on: How to Capture Attention with Video How to use Video Effectively in B2B Marketing and Sales The share of searches is shifting from text based search to video based search....