builders from business.com

Today I speak with Madeline Enos, Head of Marketing at Included, which is a DEI technology company helping organizations meet and exceed their diversity, equity and inclusion goals. What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include: Employee Retention...

In today’s episode, John speaks with Eric Noe. Eric started as a journalist and rose to run the newsroom at ABC News. He then shifted away from the 24 hour news cycle and now delivers content at scale for topics such as: Digital Security Shopping Trends Cloud Computing To specify the scale – it’s more than 10,000 articles a year, written by experts and containing photos and videos. In this episode...

Your brand is everything to your company but it’s more than just the logo your customer’s see. It’s every touch point your current and prospective customers have with your company. Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers. Join us...

In this episode, we are talking about the instinctual, emotional responses that play into purchase decisions that happen because of marketing. Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy...

This episode’s guest is Allison Netzer, CMO at Nymbus, a fintech specializing in niche banking solutions. Allison is also the author of “Think Like a Brand, Not a Bank.” Our discussion is about adopting a brand mindset internally and externally to create business value. This episode is for those in many different industries asking questions like: Why doesn’t my brand have more impact? How can we l...

Today’s Guest, Rick Thompson, was central to Microsoft building the Xbox, making the business case and building the engineering and product team that shipped its first console nearly 21 years ago. A lot of this episode is about how big ideas turn become reality.  Rick talks about why Microsoft in the 90's was motivated to build the console, the exec retreat where the idea was first discussed and s...

This week's episode covers productivity, early growth, go-to-market and finding a founder-market fit. Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective? That's what my guest Pete Christothoulou is trying to solve for today with his company, Xembly, a startup that provides every person an automated chief-of-staff through a mix of conversation...

Today’s guest is a badass! Luanne Marek, SVP of Media at Centerfield, and her team has spent more than a billion dollars on Google advertising some of the worlds biggest brands. Join us as we discuss: Why her team operates like day traders The Future of Google ads How to Acquire more customers from your google advertising Fostering a Dog To make sure you never miss an episode of The High EQ Market...

To celebrate our 15th episode, we’re doing a solo-episode! John picked 3 topics that he wanted to discuss. A few are listener questions submitted to thehigheqmarketer@centerfield.com so if you have a question for John, feel free to send an email and it may end up on the show! Today’s Topics are: How to Market during a recession How to Run an Amazing B2B Event How to Manage Vendor and or Partners T...

In today’s episode, John speaks with Dag Kittlaus, Co-Inventor of Siri and current Co-Founder/CEO at Riva Health.  They Discuss What Did Steve Jobs Originally Want to Call Siri? What is the Biggest Healthcare issue in the world? How many people that are prescribed blood pressure meds don’t fill their prescription? How did Siri help catch a Killer? Enjoy! To make sure you never miss an episode of T...

Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design. We talk about: Brand Identity Designing with Emotion Building an Amazing Team and Culture Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Li...

If you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing...

In today’s episode, I speak with Dr. Eden King , Professor of Psychology at Rice University. Dr. King has focused her career on studying Diversity and Inclusion in Organizations. A few of my favorite parts of the interview are when we talk about: The difference between diversity and inclusion How you can be an ally if you tend towards being introverted Where you can go to learn more about these su...

What is the real value of great content? In this episode, I am joined by Melissa Zehner to explore this question. I think Melissa is well equipped to answer this question in part because she has lived every part of the process. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. We talk about: How brands should hire writers What makes a great writer for B2B Cont...

In this episode, we talk about higher education. I am joined by Therese Grohman, Senior Director of Marketing at Northwestern University School of Professional Studies. We actually both attended Northwestern as undergraduates at the same time, yet met each other during the pandemic… go figure! We talk about: What type of higher education programs should marketers pursue? Undergraduate degrees that...

In this episode, I talk to Aaron Goldfarb. He’s a novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick’s Gin and Sailor Jerry Rum. We talk about: What makes a brand mysterious? How to get novels published The right (and wrong) way to pitch a journalist your bran...

In this episode, I speak with Justin Khanna. Justin has worked as a chef in some of the finest restaurants in the world. He’s also the host of the Repertoire Podcast where he interviews hospitality professionals, he has an event production business and also has launched virtual courses that teach cohorts of chefs subjects that aren’t addressed in culinary school.   Justin and I talk about:  How to...

In this episode, I speak with Annie Lee. Annie and I were colleagues at Amazon Grocery addressing some interesting marketing challenges together, such as building trust of Amazon’s grocery delivery service. This was pre-pandemic, so it was harder back then.   Annie is currently the CMO of Brave Software. We talk about Brave’s browser and why it is ideal in a Web3 world, how the Creator Economy is...

This episode is a master class in brand strategy - my guest, Gillian O'Connell currently leads brand and integrated marketing strategy for all of Microsoft's commercial business – including Microsoft Azure and Microsoft Dynamics. I learned a lot about how to think about brand strategy and its intersection with digital marketing.    Gillian and I also discussed how your office space and physical en...

Did you know there are 42 million individuals in the United States that do not have access to a high speed wired internet connection? If you believe, like I do, that the internet is now effectively a utility to participate in today's economy; this is a major problem. Closing the “digital divide” requires many functions, including marketing - to citizens, private companies and other government orga...

SEO is more than checklists and headings. It’s a creative science that brings immense value to your marketing strategies. How do you get from checklists to creativity? Well, to help answer that, we spoke with Jaimie Clark , VP of SEO at Centerfield, to hear her take on SEO best practices, how Google ranks websites, and what we can do to improve results. Join us as we discuss: The Technical bucket...

How many of us really think about the coffee we’re using to jumpstart our day? It wakes us up, what more could we want? Idea: An excellent cup of coffee is the first step to a great morning. The answer: A lot more. We just haven’t been exposed to what coffee can be. And to help provide customers with those better mornings, our guest, Ryan Fritzky , Co-Founder at Bean Box , shares insight into his...

Seeing other people in their humanity. That’s a guiding principle of today’s guest, Anne Devereux-Mills, Founder and Chief Instigator of Parlay House and Co-Host of the Bring a Friend Podcast . She joins the show to share her experiences leading companies and boards and founding and growing her new venture. Join us as we discuss: - How Anne’s own experiences led her to found Parlay House - Keeping...