builders from business.com

Episode 71: Today's conversation is with Katya Allison, Marketing Consultant & Podcast Host, on Talking Marketing. We dive deep into the challenges of marketing in 2024, from avoiding the trap of emerging trends to understanding attribution and consumer decision-making. Katya shares insights on how TikTok can fit into your strategy, the power of AI in content creation, and why data storytellin...

Episode 70: This week, John Busby is joined by Joe Chura, President & Founder of Go Brewing, to discuss the rise of the non-alcoholic beer market, the branding strategies that set Go Brewing apart, and the importance of building a passionate audience. Additionally, hear about Joe's personal journey from sobriety to entrepreneurship and how it's shaping the future of his brand. Watch builders h...

Episode 69: Today's conversation is with Mike Begg, Co-Founder and CEO of AMZ Advisers, on Amazon as a Sales Channel. They discuss Mike's entrepreneurial journey, the challenges of selling on Amazon, and why consumers start their product searches there. They also talk about the differences in marketing across the US and Latin America. Mike shares his experience founding AMZ Advisers and highlights...

Episode 68: Today's conversation is Joe Rare, Owner and CEO of Level 9 Virtual, on Outsourcing Everything for Scale. They discuss Joe's entrepreneurial journey, discussing the challenges he faced along the way. They also talk about the importance of courage and the mental aspects of entrepreneurship. Joe shares his experiences in founding Level 9 Virtual and highlights the unique services offered...

Episode [67]: Today's conversation is with Peter Cohan, Management Consultant, Professor, and Author, on Generative AI and His New Book: Brain Rush. In this conversation, Peter Cohan shares his inspiration for writing his book, Brain Rush, which focuses on investing in and competing in a world of generative AI. They discuss its impact on various industries, including marketing, healthcare, and fin...

Episode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from  marketing to entrepreneurship, the role of AI in marketing, and tips on elevating business strategy for aspiring fractional CMO’s. Watch builders here : https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the...

Episode 65: Today's conversation is Dane Chapin, Founder & CEO of Usaopoly, on  Entrepreneurship and Building Award-Winning Games. We dive into entrepreneurship, business evolution, adaptability, and how Dane Chapin leverages these tools to create widely loved games such as Monopoly, Telestrations, and Topple. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg   Sign...

Episode 64: Today's conversation is with Marty Beckerman, Editor-in-Chief of the b. Newsletter, to discuss the impact of AI on hiring and skills and the generational differences in the workforce. Additionally, hear about the highs and lows of running a business newsletter in 2024. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg   Sign up for the free b.newsletter : ht...

Episode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft compelling narratives for your business. Watch builders here : https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg   Sign up for the free b.newsletter:...

Episode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide . They explain the concept of broadband nutrition labels and the mission of Education Superhighway, from its initial focus on connecting schools to the internet to its current goal of addressing the broadband afford...

Episode [61] : Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how val...

Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of...

Episode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape of AI and consumer behavior. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how Old Spice ditched the "grandpa brand" image...

Episode 58: Today's conversation is with Ammunition CEO Jeremy Heilpern to discuss his journey in the advertising industry, founding his own agency, the importance of measurable outcomes, video production, and advice to those starting in the industry. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the comeback of Crocs, an app where you can get day-old baked goods, and the...

Episode 57: Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and productivity, the importance of purpose, impact, and belonging, and advice for aspiring HR leaders. Watch builders here: https://www.youtube.com/chann...

Episode 56: Today's conversation is with Todd Olsen, SVP of Marketing for Kingston Marketing Group to discuss the concept of brand archetypes and how they can be used to create a deeper connection with customers. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica.   Watch builders here:  h...

Episode 55: Today's conversation is with Carolyn Rodz, CEO of Hello Alice to discuss the importance of small businesses and the challenges they face, changing the perception of small businesses, and closing the funding gap. Additionally, they talk about how Hello Alice supports small business owners. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free...

Episode 54: Today's conversation is with Nate Hoskin, founder of Hoskin Capital to discuss his journey of starting a business, the unexpected challenges of being an entrepreneur, and the unmet needs in the market for younger generations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the downfall of ev's, Pop-Tarts ritual sacrifice of mascot and compostable diapers. Watch...

Episode 53: Today's conversation is with Centerfield President Anthony Bratti, to discuss personal resolutions, sales kickoffs, maintaining momentum, overcoming challenges and market impressions. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss new sensory friendly hours at Walmart and how a judge issued a unique sentence to an abusive Chipotle consumer. Watch builders here:...

Episode 52: Today's conversation is with Dr. Tessa Misiaszek, Harvard professor, researcher & author, to discuss the concept of happiness at work, communicating unpopular decisions, and brand building. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of slinky, whether taller men are paid more, and if Napoleon was actually above average in height. Watch...

Episode 51: Today's conversation is with Stacy Saal, former executive at Amazon, on what makes Amazon tick + her new venture, Jelly Collective. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how cities are reusing empty offices and a new trippy type of corporate retreat. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.ne...

Episode 50: Today's conversation is with Lesley Chou, Research Lead at Google, on the latest consumer shopping research. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the silver economy, how much the 12 Days Of Christmas song items would actually cost, and loneliness at work. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the fre...

Episode 49: Today's conversation is with Tatiana Quaife, founder of Rising Women, on cultivating a growth mindset. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of M&M and a study that proves angry people do better at certain work tasks. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: ht...

Episode 48: Today's conversation is with Anthony Bratti, President of Business & E-Commerce Services at Centerfield, on scaling sales organizations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss our exclusive interview with the President of In-N-Out. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https:...

Episode 47: Today's conversation is with Joanna Swash, Group CEO of Moneypenny, on customer service and retention. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss Airbnb versus hotels and how to give constructive feedback. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ C...