Front Lines Media

BUILDERS

Business EN ↓ 919 episodes

Welcome to BUILDERS — the show about how founders get new technology adopted. Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption. BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conducted over the past three years. For the full network, visit FrontLines.io. Brought to you by:  www. FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives th...

Author

Front Lines Media

Category

Business

Latest episode

Jul 10, 2026

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Episodes

How Amaze used acquisitions to accelerate distribution rather than build it from scratch | Aaron Day 30.03.2026

Amaze Holdings is quietly becoming one of the more interesting GTM stories in the creator economy. With 14 million users who have launched stores and 3,000–4,000 new ones joining daily at near-zero acquisition cost, CEO ⁠Aaron Day⁠ has built a social commerce platform that lets anyone start selling inside YouTube, Instagram, TikTok, Twitch, and Discord — no inventory, no upfront investment require...

How Greenfly doubled revenue and headcount by staying inside three tightly defined verticals instead of expanding TAM 30.03.2026

Greenfly powers short-form content distribution for major sports leagues worldwide — giving athletes, teams, and leagues real-time access to highlights and fan UGC that flows directly to social channels. When Mark Keaney joined as CRO three years ago, the company had 35 employees. It has since doubled both revenue and headcount. In this episode of Unicorn Builders, Mark breaks down how a niche B2B...

How StackHawk repositioned runtime testing as the essential layer when AI-generated code made static analysis unmanageable 30.03.2026

Joni Klippert didn't come from security. She came from DevOps — two companies, including VictorOps, which she joined as the first non-engineering hire and helped bring to market. At conferences like DevOps Days Enterprise, she kept running into the same frustrated security teams: they knew they couldn't keep up with the pace of software delivery, but their only move was to act as a gate. T...

How DOSS exited founder-led sales by unlearning what made founder selling work 25.03.2026

DOSS is building the operations cloud for physical-products companies — procurement, inventory management, and order management unified on a modern data platform, positioned as the layer that sits around the ERP general ledger rather than replacing it. In this episode of BUILDERS, Co-Founder and CEO Wiley Jones gets specific about what 22 months in market actually taught him: why nine of those mon...

How Sleep AI built an 8-year data moat before hiring their first salesperson | Colin Lawlor 25.03.2026

Sleep AI is building the world's largest sleep intelligence platform, with over a billion hours of sleep data, connections to more than a million users, and 100+ published studies. The company operates a B2B model providing sleep data infrastructure through three channels: R&D services for product validation, reimbursed digital therapeutics in Germany's healthcare system, and SDK/API p...

Why up to 50% of Savvy Wealth’s marketing budget goes towards experimentation 24.03.2026

Savvy Wealth is an AI-enabled platform for independent financial advisors — solo operators and small teams — that handles everything from CRM and billing to compliance, investment management, and financial planning. In this episode of BUILDERS, I sat down with Ritik Malhotra , Founder & CEO, to get into the GTM mechanics behind selling into one of the most trust-locked markets in financial ser...

How OneCrew resisted horizontal expansion to dominate one vertical in construction software | Ari Bleemer 23.03.2026

OneCrew is building end-to-end operational software for asphalt and concrete contractors—a segment caught between Procore's general contractor focus and ServiceTitan's field services model. After leaving Bain & Company and Google, Ari Bleemer and his co-founder Max identified that self-performing specialty contractors who handle everything from estimating to payment collection had no purpose-b...

AI vs. AI: why Quantro Security is building defense for the era of AI-native offense 18.03.2026

Mehul spent over 20 years building cybersecurity products, including early time at Tenable where he watched the company scale from a scrappy startup to a billion-dollar platform. Now he's co-founding Quantro Security , which just came out of stealth with an AI agent platform built specifically for cyber defense. The core thesis: AI has reduced the cost of building attacks to near zero, and sta...

The crawl-walk-run sequence DG Matrix uses to convert disbelieving enterprise buyers into nine-figure contracts | Haroon Inam 12.03.2026

Haroon Inam is the CEO of DG Matrix , which just closed a $60M raise backed by ABB and Mitsubishi Heavy Industries to scale behind-the-meter power architecture for AI data centers. In this episode, he breaks down how a pre-scale startup wins deals measured in hundreds of megawatts, why channel partners became a balance sheet solution rather than just a distribution play, and the exact sequence he...

The "mission ready" messaging system Overwatch Imaging uses to cut through defense tech hype 12.03.2026

Greg Davis bootstrapped Overwatch Imaging into a profitable, venture-backed dual-use company — before defense tech was a fundable category. In this episode, he breaks down how to sell autonomy into risk-averse, mission-critical markets: why the message that closes investors actively kills deals with operators, how to give customers an adoption on-ramp without commoditizing your technology, and wha...

The ROI system Faro Health uses to convert enterprise pilots | Scott Chetham 12.03.2026

Clinical trial design hasn't materially changed in 25 years. Faro Health is fixing that — automating the manual labor behind protocol design for enterprise pharma and compressing ROI proof to a single quarter. Scott Chetham built what the industry refused to, and is now navigating the harder problem: scaling trust in a field where a single misstep touches billion-dollar pipelines. Topics Discu...

How Monet used Facebook groups to sign up 7,500 content creators before building the product 12.03.2026

Jacob Casson spent years trying to solve cash flow for the entertainment and media industry — influencer agencies, production houses, film and TV — while nearly running his own company into the ground twice. In this episode, he breaks down how Monet evolved from a creator banking product into a financial back office and lending platform, how he recapitalized under a hostile takeover attempt, and w...

How PlantSwitch landed Walmart as an early customer | Dillon Baxter 12.03.2026

PlantSwitch CEO Dillon Baxter won a 25-million-unit Walmart contract before his company had a production facility. He flew to China, stood up a 300,000 square foot vertically integrated factory in 45 days, and delivered 100 million forks in the first year. This episode covers what he learned about vertical integration, GTM sequencing, and why selling materials to legacy manufacturers is a trap mos...

Why 3V Infrastructure stripped sustainability from its pitch and led with cap rates instead | Ben Kanner 12.03.2026

3V Infrastructure finances EV charging infrastructure for multifamily real estate owners, removing upfront cost as the blocker to deployment. Ben Kanner breaks down how they built a channel-first GTM, why they deliberately stripped sustainability from their pitch, and how they're reworking their funnel after deals started stalling mid-stage. Topics Discussed: Why multifamily EV charging is uni...

How Market Logic rebuilt customer segmentation to stop optimizing for the loudest accounts | Dirk Wolf 12.03.2026

Market Logic Software sits at the intersection of market intelligence and enterprise AI — helping companies like Procter & Gamble and Unilever move from gut-feel decision-making to insights-driven operations. When Dirk Wolf stepped in as CEO five years ago, the business had impressive logos but a fundamental scaling problem: every customer had been co-built with, deeply customized, and operati...

How C8 Health broke into more than 100 hospital systems | Galia Rosen Schwarz 11.03.2026

C8 Health is solving a problem that costs hospitals billions: the implementation gap between medical knowledge and actual clinical practice. Despite hospitals investing heavily in clinical trials, licensing platforms like UpToDate and OpenEvidence, and creating comprehensive policies and guidelines, this knowledge remains siloed across 20+ disconnected systems per department. Operating across over...

Why Nauta doesn’t do POCs | Valentina Jordan 11.03.2026

Nauta is building the data infrastructure layer for global supply chain, starting with mid-market shippers who manage 600+ suppliers across 40+ countries but lack a single source of truth. Co-founded by Valentina Jordan , who spent six and a half years at Rappi, Nauta targets the $200M-$2B revenue segment where companies face enterprise-level complexity without enterprise resources. In this episod...

How Podero avoids "pilot purgatory" | Chris Bernkopf 04.03.2026

Podero builds software that enables European utilities to trade device flexibility—EVs, heat pumps, and batteries—on energy markets, generating trading revenues while reducing consumer bills by 20-30%. The company navigates a uniquely complex B2B motion: they must sell utilities, secure API access from device OEMs, and ensure utilities successfully roll out consumer-facing products—all simultaneou...

How Cassidy achieved 90% content performance consistency across TikTok and Instagram | Justin Fineberg 04.03.2026

Justin Fineberg built a 500,000+ follower audience on TikTok and Instagram before launching Cassidy , an AI automation platform for non-technical users. By consistently creating content about AI and technology, he turned inbound interest into his initial customer base and market validation. In this episode of BUILDERS, Justin breaks down how he leveraged short-form video to identify product opport...

How Vycarb's 'show, then tell' marketing strategy converts prospects | Garrett Boudinot 04.03.2026

Vycarb is commercializing a carbon storage technology that mimics ocean chemistry, converting CO2 into bicarbonate—a stable molecule that remains sequestered for hundreds of thousands of years. Based in Brooklyn, the company operates at the intersection of hard science and market-making in carbon removal, where customers, verification standards, and pricing mechanisms are all emerging simultaneous...

How Sola Insurance built a referral engine with insurance agents | Wesley Pergament 04.03.2026

Hail has officially surpassed hurricanes and wildfires as the costliest natural disaster in the U.S. over the last 25 years—a shift that became visible three years ago and created a massive market opportunity. Wesley Pergament recognized this trend early and built Sola Insurance around it, transforming how homeowners protect their properties by eliminating the subjective claims process that's...

How Icarus Robotics secured NASA deployment in their first year | Ethan Barajas 04.03.2026

Astronaut time costs $130,000 per hour, yet a significant portion goes to routine maintenance and cargo logistics rather than breakthrough science. Icarus Robotics is building the robotic workforce for commercial space stations, and despite being just over a year old, secured a deployment partnership with NASA and Voyager Space for the International Space Station in 2027. In this episode, we sat d...

Why organic referrals drive 80% of Clockwise's growth after a decade of marketing experiments | Matt Martin 27.02.2026

Clockwise is pioneering intelligent time management for knowledge workers, addressing the fundamental constraint that limits all knowledge work organizations: how teams allocate their most finite resource. Founded in 2016, the company has spent a decade solving the problem of calendar inefficiency and meeting overload that fragments productive time. In a recent episode of BUILDERS, we sat down wit...

How Voxel collapsed implementation time from months to 14 days | Vernon O'Donnell 27.02.2026

Voxel⁠⁠ applies computer vision AI to industrial workplace safety, tackling a $100-180 billion annual problem in the US alone. ⁠⁠Vernon O'Donnell⁠⁠ joined as CEO two years ago facing a company with strong Carnegie Mellon-trained technical talent but a fundamentally broken go-to-market motion. The founding team had pursued an insurance carrier-led channel strategy that seemed logical but create...

How hema.to uses clinical evidence as their core marketing strategy in healthcare AI | Karsten Miermans 26.02.2026

hema.to is building AI-powered diagnostic infrastructure for cytometry—a specialized area of laboratory medicine analyzing immune system data to detect blood cancers like leukemia and lymphoma. Unlike radiology or pathology where AI solutions are abundant, cytometry has remained largely untouched by the AI wave, creating both opportunity and isolation for the Munich-based company. In a recent epis...

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