Front Lines Media
BUILDERS
Welcome to BUILDERS — the show about how founders get new technology adopted. Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption. BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conducted over the past three years. For the full network, visit FrontLines.io. Brought to you by: www. FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives th...
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Author
Front Lines Media
Category
Podcast website
Latest episode
Oct 9, 2026
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Episodes
How TabaPay kept its original 2017 ICP intact for nine years while still growing the addressable market | Rodney Robinson 10.06.2026 24:13
TabaPay is rewriting the payment infrastructure stack for fintechs, lenders, and money-moving businesses — delivering the low-cost, instant, round-trip payment capabilities that established acquirers wouldn't offer and the market had no clean solution for. Founded in 2017 after Rodney Robinson spent years operating inside money transmission and the MasterCard ecosystem, TabaPay was built on a thes...
How Smirk Health runs GTM through an agentic AI layer | Felix W. Ortiz III 10.06.2026 18:52
Health insurance hasn't fundamentally changed since a vice president at Baylor University created it with a group of nurses in 1929. What started as a fringe benefit became a wartime recruitment tool in the 1940s, got codified into group insurance through the ERISA Act in the 1970s, and has remained structurally employer-tied ever since. The problem: that architecture assumes a workforce that no l...
How Mach identified non-traditional OEMs as its fastest revenue channel after auditing where closed deals were actually coming from | Colin Hurd 08.06.2026 23:21
Mach builds the autonomy stack for the off-highway world — the heavy equipment running agriculture, land care, mining, logistics, construction, and defense. Founded on technology roots going back to 2013, Mach integrates hardware and software directly onto existing OEM platforms, giving mid-market equipment manufacturers a fast path to autonomous operations without building it themselves. Mach'...
How Zip Security built a vCISO channel by treating consultants as the primary customer, not the middleman | Joshua Zweig 02.06.2026 20:49
The cybersecurity industry has a problem it created itself. The tools exist to protect most organizations — but deploying and managing them costs seven dollars in services for every one dollar in software license. Multiply that across the eight to ten tools a company actually needs, and you've priced out the majority of the market. Zip Security was built to close that gap with AI and automatio...
How Avantos positioned against CRM by calling itself an operating system for client management — and why buyers got it immediately | Bassam Chaptini 29.05.2026 20:26
Avantos AI is replacing the fragmented patchwork of CRMs, task managers, and paper-based workflows that financial services firms have relied on for decades with a single operating system for client management. Built on a knowledge graph and AI-native from the ground up, Avantos models the full complexity of financial relationships — client data, the service team, and the products clients hold...
How Nominal combined go-to-market engineering and CFO dinners to build a pipeline motion that converts | Guy Leibovitz 29.05.2026 21:10
Most AI finance startups are chasing the same crowded ground — invoice processing, AP automation, SMB-friendly dashboards. Nominal is doing something different. Guy Leibovitz , a three-time founder with two exits, is building AI agents that replace the full manual workload of controllers and accountants — and he's selling it into mid-market and enterprise companies that nobody else is seriousl...
How Renterra built an outbound cold calling engine | Andy Feis 29.05.2026 21:01
Heavy equipment rental is a $100 billion market — and until recently, it ran almost entirely on pen and paper or legacy software built 30 to 40 years ago. In a recent episode of BUILDERS, we sat down with Andy Feis , Co-Founder & CEO of Renterra , to learn how five years of management consulting across manufacturing, mining, logistics, and construction led him to one of the most overlooked...
How Rembrand repositioned away from "product placement" to unlock a completely different media buyer and budget | Omar Tawakol 29.05.2026 26:01
Rembrand is building a new media category called in-content advertising — using AI to insert brand products seamlessly into existing video content, from social creator clips to premium TV shows and films, in a way viewers can't detect. The founding insight is blunt: ad industry executives were going home and paying to avoid their own product. In a recent episode of BUILDERS, we sat down with...
How Extend built a four-pillar marketing org mapped to four distinct B2B2B growth motions | Guillaume Bouvard 28.05.2026 24:40
Extend's model is built on a specific bet: that banks want to offer their SMB clients a better expense management product but won't build it themselves. Extend builds that product and sells it to the bank, who then distributes it to their business customers as their own offering. In a recent episode of BUILDERS, we sat down with Guillaume Bouvard , Co-Founder, COO & CMO of Extend, to...
Why IO River hired a VP of sales one month after founding | Edward Tsinovoi 28.05.2026 16:45
Akamai once made the decision to freeze its entire network for a full year. No changes. No deployments. No innovation. The cost of another major outage — like the ones that had already knocked critical services offline — was simply too high to justify any forward movement. Edward Tsinovoi was inside that decision. And what it revealed to him wasn't just an operational problem at Akamai. It w...
How Vinci captured existing budget line items instead of creating new demand from scratch | Hardik Kabaria 27.05.2026 24:53
Vinci is building the foundation model for the physical world — starting with heat transfer in semiconductor and electronics engineering. Approximately three years into the journey, the team has shipped a product now in use by engineering teams at top-tier semiconductor and electronics companies. In a recent episode of BUILDERS, we sat down with Hardik Kabaria , CEO and Co-Founder of Vinci , to...
How Safebooks AI positioned against the 80% accuracy standard that makes AI unacceptable in finance | Ahikam Kaufman 27.05.2026 17:05
Safebooks AI is building the infrastructure layer that makes agentic AI safe to operate inside the office of the CFO. Where most finance automation tools solve point problems — AP, AR, billing, reconciliation — Safebooks ingests data end to end across every system in a company's financial stack: CPQ, CRM, contract management, billing, ERP, and banking. Using graph AI technology, it normalizes...
How Copper is creating a new category of appliances | Weldon Kennedy 25.05.2026 23:46
Copper makes battery-equipped induction ranges that plug into a standard household outlet — no panel upgrades, no new circuits, no electrician. In a Los Angeles building renovation, that difference saved a developer $800,000. In a deal with the New York City Housing Authority, it unlocked a contract for 10,000 units. In a recent episode of BUILDERS, we sat down with Weldon Kennedy , Co-Founder &am...
What ToltIQ's co-founder — a former KKR CIO — says founders must never do when selling AI to financial services buyers | Ed Brandman 22.05.2026 27:02
Ed Brandman spent decades in global financial services before retiring in 2018. His last chapter before stepping away was at KKR — where he joined when the firm had just 390 people and left having helped build it into one of the most recognizable names in alternative assets. Five years later, a conversation with his son (now his co-founder) about the due diligence process pulled him back. That bec...
How Reevo mapped every GTM persona as a node-edge graph to find its product wedge before building anything | David Zhu 15.05.2026 40:06
Reevo launched with an audacious compound thesis: tear out the Frankenstack of CRM, sequencing tools, conversation intelligence, data enrichment, and forecasting apps that buries revenue teams in busywork — and replace it with a single unified platform that powers the entire GTM motion from first outreach to closed-won and beyond. In a recent episode of BUILDERS, we sat down with David Zhu , Co-Fo...
Inside Campfire's founder-led growth strategy | John Glasgow 04.05.2026 28:02
John Glasgow spent over a decade as the end customer of enterprise accounting software — at Adobe, Invoice2Go, and Bill.com — before deciding to build the ERP he always wished existed. After Invoice2Go was acquired for $625 million, he applied to Y Combinator with a newborn at home and a single conviction: the incumbents were 25–30 years old, the pain was acute, and nobody was building for the mod...
How Arintra built a 100% pilot success rate by leading with ROI in autonomous medical coding | Nitesh Shroff 21.04.2026 19:06
Medical coding is a mandatory workflow — no code, no claim, no payment. But the US isn't producing enough coders to keep up, payer-side complexity keeps growing, and hospital margins are already razor-thin. Arintra is building the AI infrastructure to take that workflow off the table entirely. In this episode of BUILDERS, CEO and Co-Founder Nitesh Shroff breaks down how Arintra is winning deal...
How Remark's uses custom gifting to drive demand | Theo Satloff 21.04.2026 18:35
E-commerce hasn't fundamentally changed since 1996. Same homepage. Same nav tree. Same cart and checkout. Theo Satloff , Co-founder & CEO of Remark , is building from the inside out to change that — replacing the generic, one-size-fits-all brand website with a personalized, consultative shopping experience that adapts to the individual the moment they land on site. In this episode, Theo ge...
How AIR generating revenue while most eVTOL competitors produced zero sales | Rani Plaut 21.04.2026 15:33
AIR is an eVTOL company on a path to making personal aviation a mass-market product — not a commercial fleet play. With a $35M+ order book, aircraft already delivered, and double-digit revenues projected for 2026, AIR is an outlier in a sector where most well-funded competitors have yet to generate meaningful revenue. On this episode of BUILDERS, we spoke with Rani Plaut , CEO and Co-Founder of...
How OpenHands built a four-bucket qualification framework to stop losing time on low-maturity enterprise accounts | Robert Brennan 18.04.2026 19:51
OpenHands is the largest open source platform for agentic software development — giving engineering teams AI automation for the maintenance work that consumes developer cycles without requiring creative judgment: dependency updates, vulnerability remediation, unit test coverage, and code review. In this episode of BUILDERS, we sat down with Robert Brennan , Co-Founder and CEO of OpenHands, to d...
How Frugal used 6 months of founder-led pipeline before making its first GTM hire | Michael Weider 17.04.2026 21:54
Frugal is building the engineering-layer that FinOps dashboards never could. Where existing tools tell you what you're spending, Frugal embeds cost visibility directly into the software development lifecycle — so engineers make better cost decisions before the bill arrives, not 30 days after. In this episode of BUILDERS, four-time founder Michael Weider breaks down why AI is quietly destroy...
How Fleetzero sells against "do nothing" | Mike Carter 17.04.2026 20:19
Roughly 90% of the world's goods move by sea on vessels powered by technology that, in many cases, hasn't meaningfully advanced since the textbooks Mike Carter studied at Kings Point — which were printed in the 1960s. Mike and his co-founder Steven grew up together in the mountains of North Carolina, spent careers at offshore drilling contractors and energy majors like Shell, and eventuall...
How Blue Current pivoted its entire go-to-market from EVs to stationary storage after identifying the cascading adoption slowdown | Susan Stone 17.04.2026 20:07
Blue Current spent a decade doing what most battery startups won't: staying in the lab until the chemistry was genuinely ready. Founded with a single North Star — build a safer battery, whatever that takes — the company scrapped its original technology after early cells literally caught fire, rebuilt around silicon as an active anode material in a fully dry architecture, and emerged with a ba...
How Motif wins in a change-resistant market by leading with net-new capability instead of incremental improvement | Amar Hanspal 15.04.2026 19:52
Motif is building a browser-based, AI-native design system for architects, engineers, and general contractors — bringing a notoriously complex, desktop-heavy workflow into the modern era. In this episode of BUILDERS, we sat down with Amar Hanspal , CEO of Motif , to talk about the GTM decisions that shaped Motif's early traction: how they identified the right ICP, why they went PLG, what i...
How Baobab uses attack surface reconnaissance to underwrite cyber risk more accurately than incumbents | Vincenz Klemm 08.04.2026 30:17
Cyber insurance was bleeding money across Europe — and the industry knew it. Loss ratios were unsustainable because carriers were pricing risk they didn't actually understand. Vincenz Klemm , CEO and Co-Founder of Baobab , saw that as a systems problem, not a market problem. His solution: build an insurer that maps a company's external attack surface before underwriting, retrieves leaked c...
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