Spencer Powell
Builder Funnel Radio
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
Author
Spencer Powell
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Episode 82: Core Values, Culture & Team 31.03.2020 53:40
What does it mean to have a healthy list of core values within your company? How does culture code extend beyond the fringes of your business? In this episode, Danielle Russell of Builder Funnel gives us her thoughts on quality company culture codes and establishing healthy core values. https://info.builderfunnel.com/builder-funnel-radio/team-culture-values
Will home prices fall? Plus: why the construction industry is lobbying in DC this week 30.03.2020 11:00
Are home prices expected to go down in the next few months? How does this potential recession compare to the great recession of 2008? Taylor breaks down why home prices may not fall as low as you think, and other news impacting the construction industry on the latest episode of The Construction Cut. 7 Tips for Remodelers During a Recession [Plus: 10 Tasks to Start Now]: bit.ly/39eyLJw Subscribe to...
Episode 81: Sales Strategies for Contractors w/ Mike Claudio 24.03.2020 41:20
Are you struggling with wasting time on the wrong prospects? You're not alone. In this episode, Mike Claudio of WinRate Consulting gives us his best sales tips and strategies he's developed throughout his career. Check it out on Builder Funnel Radio: https://info.builderfunnel.com/builder-funnel-radio/sales-strategies
Remodeling through a recession: how construction firms are responding to closures 23.03.2020 14:50
Taylor shares a few tips for remodelers and builders during a recession, discusses the latest in remodeling market confidence, and how construction firms across the country are responding to state closures and a tumbling economy. 7 Tips for Remodelers During a Recession [Plus: 10 Tasks to Start Now]: https://bit.ly/39eyLJw Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Episode 80: Display Ads & PPC vs. Content Assets 17.03.2020 17:41
Are display ads overrated? Display ads and pay-per-click (A.K.A. PPC) are useful at driving traffic but may not be converting leads once they get to your website. In this episode, Spencer talks about why content assets may be a better investment. info.builderfunnel.com/builder-funnel-radio/display-ads-ppc-content-assets
The ConExpo goes on, plus: can the housing market survive? 16.03.2020 11:49
Despite mass cancellations- the ConExpo went on. Plus: will the housing market remain strong through these turbulent times? The cities that may take the biggest hit may surprise you. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Coronavirus Episode - How You Can Be Part of The Solution AND Keep Your Pipeline Intact 13.03.2020 32:23
I know - watching the news right now can be a little scary. You are probably wondering a few things about the Coronavirus (COVID-19): What can I do to protect myself and my family? What can I do to protect my remodeling or home building business? In this special episode of Builder Funnel Radio, Spencer invites Taylor Rennick (host of The Construction Cut) and Danielle Russell (Director of Operatio...
Episode 79: Turning Internet Leads into Construction Sales with Leah Fellows 10.03.2020 38:31
Do you treat your website like a sales tool, like a digital model home? You should. In this episode, Leah Fellows of Blue Gypsy, Inc. gives us her best online sales tips informed by over 14 years in home builder sales. https://info.builderfunnel.com/builder-funnel-radio/internet-leads-sales
A shortage of N95 masks hits the industry amid COVID-19 outbreaks 09.03.2020 9:36
This week on The Construction Cut: Homebuilder stocks are up despite the market taking a tumble for a second straight week. Mortgage rates are lower than ever, and a shortage of N95 masks is hurting the industry. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Episode 78: Should Builders & Remodelers Be Podcasting for Marketing? 03.03.2020 23:40
How could podcasting benefit your remodeling or home builder business? In this episode, Spencer goes through his experience with podcasting and gives tips on how contractors can use the format to their advantage to take their business to the next level. https://info.builderfunnel.com/builder-funnel-radio/should-builders-remodelers-podcasting-marketing
New home sales soar, but the DOW crashes hard as the US grapples with the novel coronavirus 02.03.2020 11:06
This week on The Construction Cut: The DOW crashed for four straight days last week- what economists are saying about the Coronavirus’s impact on the economy. Plus, new home sales have soared to their highest since 2007, and the best places in the US for home improvement and home investment. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Episode 77: Build Your Dream Team with Vicki Suiter 25.02.2020 42:43
How do you build your dream team? And how do you maintain it once you get there? In this episode, Vicki Suiter, owner of Suiter Business Builders in Novato, CA, guides us through the process of building a dream team by focusing on what truly motivates your employees and being clear about what defines success for your team from the get-go. https://info.builderfunnel.com/builder-funnel-radio/build-y...
Cost and availability of labor continue to plague the construction industry amid COVID-19 24.02.2020 10:30
Cost and availability of labor continue to plague the construction industry- while building permits are on the rise. Plus, could mortgage rates go even lower in 2020? Six headlines that could have an impact. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30 Resources, Full Episode Transcript, and more: http://bit.ly/2HN727J
Episode 76: From ME to TEAM: Lessons Learned from 10 Years Building & Leading a Team 18.02.2020 24:43
How do you create a positive work environment? Spencer gives a rundown on how he started his builder Funnel with a focus on the team and core values in order to grow Builder Funnel's culture from the ground up. https://info.builderfunnel.com/builder-funnel-radio/tips-positive-work-environment
Could COVID-19 upend the luxury housing market? 17.02.2020 11:42
Housing affordability, lack of available inventory, and the re-introduction of risky mortgages have some builders worried. Plus, the household debt bubble reaches 14 trillion dollars, and how the Coronavirus may put a dent in the luxury housing market. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30 Resources, Full Episode Transcript, and more: http://bit.ly/38yAhqs
Episode 75: How Magleby Construction Is Succeeding with Vertical Integration 11.02.2020 36:07
Vertical integration. The term itself is daunting, but the results are lucrative. In this episode, Pierrette Tierney, VP of Business Development at Magleby Construction, lifts the veil and gives the lowdown on how you can make vertical integration work for your company. https://info.builderfunnel.com/builder-funnel-radio/magleby-construction-vertical-integration
Home equity is surging, plus 44,000 new construction jobs 10.02.2020 8:24
The US added 225,000 jobs in January- 44,000 of them were construction-related. Plus, Home Depot pledges $500,000 to skilled trade programs for high-school students. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Episode 74: FAQs About Auto Posting, Website Value, & Bad Reviews 04.02.2020 13:38
Do I really need a website to generate leads? How do I deal with negative or fake reviews? Do I need marketing when business is good? These are questions the Builder Funnel team is asked all the time. Spencer breaks it all down on this week's episode of Builder Funnel Radio. https://info.builderfunnel.com/builder-funnel-radio/faqs-auto-posting-website-reviews
Higher rates of homeownership across the US proves to be good news for builders 03.02.2020 10:05
It's a good time to be a home builder. Taylor breaks down why the economy is improving, homeownership is going up, and more women are buying homes than ever before. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Episode 73: How to Prevent Construction Fraud with Nicole Landau 28.01.2020 29:30
Accountant Nicole Landau gives tips on how to avoid construction fraud, how to plan your budget, and provides some excellent free resources to help you audit your own business for signs of fraud. https://info.builderfunnel.com/builder-funnel-radio/prevent-construction-fraud
Why can't home builders keep with the demand for new homes? 27.01.2020 9:43
Taylor breaks down the latest developments in the housing market, why the market can't keep up with demand, and more. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Episode 72 - Social Media for Branding vs. Lead Generation 21.01.2020 18:50
If you're using social media to elevate your contractor business, you're already a little ahead of the game. But are you just using it to generate leads? Because social media can do so much more than that. https://info.builderfunnel.com/builder-funnel-radio/social-media-branding
China and the US enter a trade war, and why low mortgage rates are boosting the economy 20.01.2020 11:22
Taylor breaks down the latest on the trade war between the US and China, why low mortgage rates are boosting the economy, the best remodeling project for ROI in 2020, and more. Subscribe to The Construction Cut Newsletter: http://bit.ly/38iPn30
Introducing: "The Construction Cut" 15.01.2020 2:44
Launching 1/20/20: the latest podcast from Builder Funnel Radio. Join your host Taylor Rennick for everything you need to know about the construction world in 15 minutes or less, every Monday morning on Builder Funnel Radio.
Episode 71 - 'Edutaining' Your Leads Through Blogs with Mike Foti 14.01.2020 44:47
This week, Spencer is joined by Mike Foti, a construction blogger extraordinaire. We know writing and editing blogs is not everyone's idea of fun. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, educating your audience is what blogging is all about. Learn more about blogging and Mike's work...
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