Build Your Salon with Phil Jackson

Starting a salon membership can change your business, if you do it right. You’ll learn how to build a loyal, profitable customer base that supports your salon long term. KEY TAKEAWAYS Don’t blame the idea Just because one salon owner failed with memberships doesn’t mean it won’t work for you. Phil Jackson says that failure is often about how it was run, not the idea itself. She’s never worked with...

Running a salon takes more than great skills. It takes strong salon owner boundaries. You will learn how setting clear limits leads to better team performance, happier clients, and a more profitable business. KEY TAKEAWAYS Marketing must match reality Phil’s marketing promised a certain experience, but the real salon felt different. Clients came in excited, then left disappointed. After changing t...

Salon client loyalty isn’t just nice to have. It’s essential for survival in a crowded market. In this episode, you’ll learn how to keep your regulars coming back, even when competition is fierce. KEY TAKEAWAYS Salon client loyalty is a zero-sum game There are not more clients out there. You get them by taking them from another salon. Every new client you win is someone else’s lost client. This me...

AI in salons is changing how you run your business. This episode shows you to use AI to grow your salon, keep more clients, and free up your team. KEY TAKEAWAYS Use AI as a team member Callpad acts like another staff member, not a robot replacement. If a client says “Nicola,” it connects them straight to her. This means your front desk team can focus on guests in the salon, not on answering phones...

Paying above minimum wage in the salon industry isn’t just kind — it’s smart business. You’ll learn how one salon boosted staff loyalty and profits by choosing pay over perks. KEY TAKEAWAYS Pay above minimum wage This salon paid more than any other in the area, even if it meant cutting back elsewhere. They believed higher pay was a business strategy, not a cost. It helped them keep staff longer an...

You need a clear salon profit target to know if your business is truly successful. In this episode, Phil Jackson shares simple, no-nonsense steps to track and grow your profits. Set a clear salon profit target Most salon owners don’t know their profit target. Phil says if you don’t set one, you won’t hit it. Use her free cheat sheet at queenofsalons.com to check if your salon is actually making mo...

Social media salon marketing can cost you more than you think. This episode shows you how to save time and boost real results by stepping back from daily posting. KEY TAKEAWAYS Time cost of content creation Spending four hours a week on social media at £60 an hour means £240 a week. That’s £1,000 a month. To break even with a 1:5 profit margin, you’d need £5,000 in bookings just to cover the cost....

Salon email marketing can boost your income in ways social media never can. You’ll learn simple, proven ways to grow your business with every email you send. KEY TAKEAWAYS Email Marketing Sells More Email puts money in your bank. Unlike social media, it directly drives sales. Phil Jackson suggests using unique discount codes in emails to see real results. Track Every Result Use special links or co...

Too many salons miss the mark by cutting corners on small details. This episode shows how small changes can hurt your business more than you think, and what to do instead. KEY TAKEAWAYS Stop being cheap in operations Switching from Yorkshire tea to a cheaper brand in a hard water area caused three client complaints in one day. The tiny saving cost you more in trust and repeat visits. A small detai...

Many owners struggle when they think about whether or not to Raise your salon prices right now before the holidays roll around. This episode shows you exactly when the timing is perfect and why waiting might actually help your business survive the winter rush. Raise Prices When You Are Busy Increase prices ahead of Christmas if your utilisation is high enough for success. Your booking calendar nee...

Salon Black Friday promotions are often a trap that hurts more than they help if you do not plan well. You will learn exactly how to run deals that bring profit instead of disaster for your business. Time-Bound Offer Windows Create Urgency Set a clear start and end time for every special deal so customers feel they must act now. For example, you can run your offers from one minute past midnight on...

Too many salons struggle to keep their sales moving when the seasons change. This episode on Autumn Marketing Ideas teaches you how to build a steady stream of revenue right now. Deadlines Create Consistent Income Flow Instead of running random discounts that confuse your clients, use clear deadlines to create cadence in your schedule. For example, sell three facials that must be used by the end o...

Managing Salon rebooking can feel like chasing a ghost when clients keep dropping their next visit without giving notice. You will learn practical tools to stop this bleeding and turn one-off guests into loyal regulars who book easily every week. Set Fixed Days For Their Lifestyle Needs Pick specific recurring days like Thursday morning for appointments six, twelve, and eighteen weeks out. This le...

When facing intense Salon competition today, you must rethink how you attract new customers to save money on wasted marketing efforts. This episode shows you how to keep clients and run your business with less stress. Stop Paying For Lost Clients Current advertising spends cash that goes directly to other places because people are already looking for services like waxing or hair removal elsewhere....

Running a business is hard when you face Salon lost clients and need to get them back into your chair quickly. This episode gives you practical steps to stop the bleeding and rebuild your numbers fast. Group Clients by Service Frequency Stop using one single rule for everyone in your book. Use different time intervals depending on what service they buy most often. For example, keep nails at three...

When Salon Planning for Autumn is needed because business drops hit hard in late November, you must study your past reports to find the pattern. In this episode you will learn exactly how to stop panicking and start preparing so you can run a smoother salon all year round. Review Weekly Takings Before You Decide Do not just look at monthly totals when checking your history. Instead, examine your w...

Getting Salon loyalty right is the main way to stop losing money on new clients. You will learn how to keep customers coming back for good. Don't Just Buy A Shovel Loyalty tools are like a shovel that you must actually use to dig a hole. Owning the platform is not enough because it sits there until you pick it up and work with it every day. Your success depends on your active effort to engage peop...

Salon marketing can feel overwhelming, especially during seasonal shifts. Discover five actionable strategies to revitalise your autumn bookings and connect with clients effectively. 1. Win Back Lapsed Clients with Personal Messages Identify clients who haven't visited for a few months using your booking system. Send them a warm, personal text or WhatsApp message acknowledging that "summer can be...

Many salon owners avoid looking at their financial numbers, fearing what they might find. This episode offers a gentle, jargon-free guide to understanding your salon's profit and loss, giving you clarity and control. Numbers Aren't There to Judge You Phil explains that numbers are simply a map, a starting point for your business journey. The fear of not knowing what your numbers might reveal is of...

Dealing with a toxic salon team member who is also a high performer is a common and difficult challenge for salon owners. This episode reveals the real costs of tolerating bad attitudes and gives you a clear path to protect your salon's culture. Talent Can Mask True Costs It’s easy to focus on the money a highly skilled, but difficult, team member brings in. Phil explains how seeing a busy column...

Many salon owners use discounting out of panic, hurting their profitability and client perception. Discover Phil Jackson's strategic approach to salon discounting, identifying when it genuinely boosts your business and when it undermines your worth. Structured Off-Peak Pricing Works Use discounts to fill genuinely dead time, like consistently quiet Tuesday mornings, by establishing a proper off-pe...

Is your salon relying entirely on you? Learn how to implement practical salon systems that empower your team and allow you to take proper time off without constant interruptions. Your Business is Your Best Research. Every time your team contacts you on your day off, they're highlighting a missing system. Use these interruptions as a free, accurate list of what needs documenting first. A System is...

Is your salon's third quarter drifting away without a clear plan? Phil Jackson shares three actionable steps you can implement before September to rescue your Q3 and set up a strong autumn. Get Real About Your Salon Numbers Don't ignore your figures; confront them. Phil advises pulling your quarterly numbers to see what's come in, what's gone out, and the split between service and retail. Understa...

Are you dreading every holiday request from your salon team? If your income relies solely on "bums on seats," those two-week breaks feel like a gaping chasm in your cash flow. Discover how to create stable, recurring revenue that ensures you get paid, even when your team is enjoying a fortnight in the sun. Plan Holidays Smartly: Implement standard best practices like booking annual leave well in a...

Many salon owners fall into the trap of skipping their own pay, effectively propping up their business instead of earning a consistent salary. Discover how to separate your salon wage from profit to ensure your business is genuinely self-sustaining and you get paid what you're worth. Your 'Successful' Salon Might Be Hiding a Secret: Phil shares his experience of running a "fully booked salon" whil...