Build That Business

Did you know that most creative people are right-brained? You may be wondering, “Lindsay, what does that mean?” Well, they tend to think more creatively and are less organized. Is your business wildly imaginative and expressive but lacks the structure needed to create logical systems? Then you’ll want to keep listening! In this episode, my guest, Jen Taylor, helps creatives streamline their workfl...

Have you ever felt a gnawing sense of guilt in your chest when it came to making a business decision? Maybe you were tempted to take advice that didn’t align with your gut feeling. I've been there and guess what? It was my intuition talking, but I ignored it. Keep listening to find out what I learned… Top reasons to listen to the entire episode: Focus your business on what matters most Check-...

How much time do you devote to loving on and really knowing your people? My guest, Natalie Franke, is a powerhouse inspiration; and she believes people are the most important thing. So, it shouldn't surprise you that she built a community of 76,000 entrepreneurs strong called, " The Rising Tide Society " - you might have heard of it. Natalie and I dive into why having a community ov...

Do you know why it's so important to have an email list? You may wonder what to say in those emails or what mistakes you might make. I asked my guest, Kendra Swalls, specific questions about the wedding industry, the lifespan of our clients, and email marketing. Top reasons to listen to the entire episode: Find out how to avoid some common email marketing mistakes Learn how social media conte...

Are you ready to start planning for profits for 2023? Maybe you're thinking, Lindsay, quarter four just started! It's time to focus on the holidays… What if I told you now is the perfect time to start planning for profits for next year?   Top reasons to listen to the entire episode: Discover how to get crystal clear about your goals Learn how to find out when production and sales are hig...

Have you been neglecting your social media strategy over the busy wedding season? Maybe it seems your content strategy is that one daunting thing on your to-do list that you never seem to have time for. Or, you keep telling yourself that you’ll get to it come November when things slow down (been there). In this episode, co-founders of Duo Collective and I discuss the importance of social media con...

Are you relying on bridal shows to bring you leads? Maybe you attend, introduce yourself to new couples, and then there's radio silence. What if you went into each show knowing that all that time and money spent preparing for the show was well spent? Top reasons to listen to the entire episode: Book more appointments before the bridal show is over. Introduce yourself to couples before they at...

Do you feel like saying yes to everything can only get you further? Maybe you make it halfway through a task and realize you have completely undervalued yourself, and you're now exhausted from taking on too much. What if you had the confidence and willpower to take the lead like the expert you are? In this episode, Laney Ruddell gives us all the deets on setting boundaries in your business to...

Do you wish life gave you a compass or guide to show you the way? Sometimes the nagging voice in our head is so strong, but we aren't sure if it is outlandish dreaming or guidance. What if you had the mindset to take a chance on your life unapologetically? In this episode, Bevin Farrand shares the inspiring story that has helped her develop the DAMN Manifesto and encouraged others to take the...

Do you feel like you are giving more than you get? You spend so much time creating content. What if you could spread that content further and reuse it 10 different ways? In this episode, I share my favorite ways to turn one single post into ten fun bits of content my audience loves!  Ready to create less while promoting more? This episode is for you! Top reasons to listen to the complete episode:...

When was the last time you showed your face on your social media? Maybe you never show your face on camera, and perhaps you barely show up with a marketing strategy. Shannon Segall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement s...

Do you feel like you are starting to drown in your to-do list? It feels like you’re living a content creator’s version of Groundhog Day, doesn’t it? What if you could show up every day without having to sit down to physically and mentally force yourself to push out that next piece of content? Ready to pour a cup of coffee, light a candle, shut the door and make it happen? This episode is for you!...

Who is speaking to your audience when they come across your content? If it isn't you, you could miss many opportunities. In this episode, Mollie Marrocco and I dive into how to craft an authentic message. Where to start and how to combine that with your mission. If you're ready to show up as yourself and find the people who align with you, tap play now! Mollie is a brand and messaging st...

When was the last time you invested in your business? If it's been a while, you're not alone. Many entrepreneurs wait until they've reached total burnout to get help or guidance. They think they need to make a certain amount of money in their business before they can afford to invest in education, support, or maybe even equipment to make life easier and get their time back. Heather...

Do you know where the client experience begins?  Do you get so busy during wedding season that you forget to snag content that showcases your couple?  In this episode, Adrienna McDermitt and I chat about the client experience and how to enhance that through content marketing. Adrienna is a content marketing genius, but then she takes it to another level and combines content marketing with client e...

Building Your Team Course: www. LindsayJWilliams.com/TAG (enrollment open August 10-17th) Welcome to episode 55 of the Build That Business Podcast! Today, I have the lovely Ashley Ebert to talk about building and affording a team. Ashley works alongside her dad Dale as the Daughter and Dad duo behind the abundance group. They’re a coaching company that helps creative entrepreneurs build their team...

Females on Fire Summit with Hayley Luckadoo (FREE ticket): www. LindsayJWilliams.com/fire I’d be willing to bet that you’ve heard the term, “Ideal Client”. It’s kind of this vague marketing term that we all know we need to narrow down, but sometimes we overcomplicate it. We brainstorm some imaginary person on paper that checks off all of the boxes without really thinking about who we actually enjo...

Link to the A-Z Directory: www. LindsayJWilliams.com/AZDirectory Use Code: LINDS20 for $20 the year Females on Fire Summit: www. LindsayJWilliams.com/fire Tune in to the Biz Birthday Bash Podcast: www.bizbirthdaybash.com / I can still remember when I threw my name in the hat and sent a podcast pitch to Cami and Elisabeth of the Biz Birthday Bash. These two powerhouses in the industry and I've...

Welcome to the Build that Business podcast, episode number 52. Today, I’m talking to the lovely Erinn Bridgman. Erin leads the Wealthy Woman Movement so women can step into financial power with clarity and change the world! Erinn shares mindset hacks, practical tips, and things we can do starting tomorrow to pave our own way to wealth. We talk about: 1. How finding your strengths can lead to wealt...

$25k in 24 hours - The Power of Bridal Shows Workshop > Sign up here: www. LindsayJWilliams.com/julyworkshop Happening LIVE Monday July 18th at 12:00 noon (replay available) > Use code JULYEARLYBIRD to grab your ticket for just $29 before July 13th Bridal shows are the number one way I generate leads for my wedding business. I average between 20 - 30 appointments per show and close 96% of th...

Welcome to the Build that Business podcast, episode number 50. Let me ask you, when you hear the word “PR” - what comes to mind? Is it something you’re implementing in your wedding business or do you brush it off and jot it down on the to-do list for “someday when I have more time?” I’ll admit, I was the latter for far too long but once I realized the power of PR, it opened so many new doors for m...

Welcome to the build that business podcast, episode 49. Today, I’m sitting down with the lovely Sarah Lewis of Slate and Brush to talk about her slow growth strategy. This episode took so many amazing turns, I can’t wait for you to dive in. We talked about learning what to say yes to in the beginning stages of your business, how to grow a portfolio of work that people actually WANT to buy, the imp...

I am so excited to introduce you to your new digital marketing best friend - she really needs no introduction but here it is: She’s a mom of two, the host of the Goal Digger podcast, author, educator, and the one helping us ask better questions, Jenna Kutcher. In today’s episode, we dug into topics like how to take a leap of faith, how a season of hustle got her to the harvest she has today (I ask...

You’re listening to the Build That Business Podcast, episode 47. Today, I have my good friend Kristen DeBats coming on the show to talk about my favorite thing even - I’m in heaven. Today, we’re talking about bridal shows, wedding shows and the power of staying in front of your audience face-to-face. Kristen is part of the Wedding In New York team (they serve Buffalo, Rochester and Syracuse) and s...

Simplifying and Streamlining your business Workshop: www. LindsayJWilliams.com/juneworkshop ** Enter Coupon Code EARLYBIRD before June 8, 2022 **  Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams You’re listening to the Build That Business podcast, episode 46. Can I be honest with you for a sec? I didn’t want to record this episode because it kind of feels like...