Build That Business

145: I Love Money (and I think you should too) The money advice most of us grew up with was built for employees. Budget everything, cut back, save more. And in that context? It makes complete sense. But you are not an employee. You don't have a ceiling. And applying a fixed-income framework to a variable-income life is quietly holding a lot of entrepreneurs back. In this episode, Lindsay gets...

144: The Clue Stack: The Word Was Yes. Everything Else Was No. You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye and said, "I'm in. Send the contract." Seven days later...  crickets. Here's the thing. You didn't miss a word. The word was yes. You missed the tone. The pause before the yes. The shoulder shift when you...

143: Break the Ice Before It Freezes: The Gordon Principle It's April in Buffalo. My car is coated in frost. I'm standing at the window being dramatic about it when my brain pulls up a memory from when I was a kid. Our dog, Gordon. Gordon figured out, at some point, that if he dipped his nose into his outdoor water dish every few hours, the thin layer of ice would never get thick enough...

142: The Soft CTA is Killing Your Sales  You're at Costco. The lady with the friendly smile holds out a tiny paper cup with a single wonton on a toothpick. You take the bite. It's unreal. You go, "where do I find these?" And she smiles and says, "feel free to check the website when you're ready." What?! Ridiculous right? That is what most entrepreneurs are doing...

141: Why We Quit Before the Yes Links mentioned in the episode: Join our free live sales instincts masterclass: The Easiest Yes at www. Easiestyes.com  Something happened in a live Q&A today that I couldn't stop thinking about. Someone asked, " What do I do when they say no?" And I started answering it the way I normally would until I glanced at the question again and something...

140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point  I've been doing the thing that works. The data is clear. And yet every part of me kept saying it wasn't enough. In this episode, I'm getting really honest about what happens when you finally find your formula, and then your nervous system tries to talk you out of it. We're talking about the subcon...

139: Let The Chips Fall. Gather The Data. Ask The Question. We spend so much time asking everyone else what they think...our friends, our family, other business owners, the internet, honestly even AI, and somewhere in all of that noise we stop trusting the one person who actually has all the data. Ourselves. In this episode, I'm sharing the framework that changed how I make decisions in my bu...

138: "Always Be Closing" Is Gross. Here's What to Do Instead... "Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written to show how gross that world is and bro-marketers put it on a poster and ran with it as the gospel. The irony is almost too good. In this episode, we break down why ABC culture spread, what it&...

137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve There's a conversation I keeps coming back to. One of my clients who was done explaining. Done justifying. Done trying to make the people in her life understand what she was building and why it mattered so much. If you've ever felt that way, this episode is for you. Today we unpack one of the most quietly damaging thi...

136: What Separates the Top 2% in an AI World: The Human Advantage If AI can write your emails, build your funnels, and generate your content.. what's left? That's the question we unpack in this episode. And the answer has nothing to do with finding a better tool. For the first time in history, emotional intelligence is more predictive of success than IQ. This is the fundamental shift ha...

Episode 135: The Silence Was the Story: How I've Been Rebuilding If you've been waiting for a new episode — it's here. And this one is different. After a few months of quiet on the podcast, Lindsay is back with the most personal episode she's ever recorded. This isn't a strategy episode. It's the real story of what happens when the chaos that built your business final...

134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect This episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeous Effect Podcast, and it’s part 3 of our special sales series. In this segment, we take a real, honest look at why so many sales conversations feel awkward, high-pressure, or downright sleazy, and what you can do to change that in...

133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect This episode is an excerpt from my recent conversation on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson,  part 2 of our 3-part Sales Series. In this segment, we dive straight into the real talk around sales scripts, AI, and what actually creates a confident, high-converting sales experience. You’ll hear why...

Featuring Julie Chenell, Cathy Olson & special guest Lindsay J. Williams I’m kicking off a special three-part series from my guest appearance on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson of Funnel Gorgeous  and this first episode dives straight into a question every business owner needs to answer: Do you have a leads problem, or a sales problem? Julie and Cathy invited me...

Episode 131: What 11 Years of Entrepreneurship Taught Me About Living This week marks 11 years since I launched into entrepreneurship, and this episode is unlike anything I’ve ever shared before. When I sat down to reflect on what I’ve learned over the past decade, I realized this isn’t just about business. It’s about becoming. In this episode, I’m pulling back the curtain on what the journey has...

130: Your Standards Shape Your Life, Not Your Goals  This one’s a little different, and it’s personal. Over the last six months, I’ve walked through one of the hardest seasons of my life. I haven’t shared it publicly until now, but I’ve been navigating my divorce. And while it’s been painful, it’s also brought more clarity than I’ve ever had before. This season has taught me something I’ll never f...

Episode 129: Hustle? Rest? Or Risk? Here’s How You Know… I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful season of business. After a conversation with my coach (and a few late-night thoughts from my mentorship students), I realized something big: so many of us are getting discouraged not because we’re do...

Episode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business Ever feel like you’re working nonstop in your business but still not seeing the growth you want?  Most wedding pros spend 90% of their time serving clients and squeezing sales and marketing into that last 10%... usually running on bottom-of-the-barrel energy. But what if the secret to scaling isn’t more time… it’s...

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simpl...

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 5: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows Yes, wedding shows have freebie-seekers, but they also have your dream clients. In this episode, I’ll show you how to stand out from the crowd, speak directly to your ideal buyers, and walk away with h...

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services) Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples...

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 3: How to Make Wedding Shows Work, No Matter Your Niche Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal...

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 2: What’s Not Working: 5 Mistakes That Tank Your Wedding Show Results You’ve been told to collect leads, hand out brochures, and hope couples follow up later. The truth? That outdated advice is costing you real bookings. In this episode, I’ll break down the five biggest mistakes we...

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 1: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results Think wedding shows are a gamble? Not when you know what to track. In this training, I’ll walk you through the exact four ROI metrics that will show you if a wedding show is truly worth your time and money. Here’s w...

The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed. In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Econo...