Build That Business

Think you don’t need sales skills because you get all your business from word-of-mouth? It might be time to think again. In this episode of the Build That Business podcast, we’re unpacking why referrals alone aren’t enough to sustain and grow your business—and how mastering your sales process can change everything. Here’s what we’ll cover: Why relying solely on referrals is a risky strategy that c...

When Compliments Turn Into Clients: The Power of Sales Skills Do you ever feel like your work should speak for itself? That your beautiful designs, stunning florals, or flawless events should naturally bring in the bookings? You’re not alone, many wedding pros feel the same way. But here’s the truth: while your work might get you noticed, it’s your sales skills that get you booked. In this episode...

Do you ever feel like sales just isn’t your thing? Maybe you’ve convinced yourself you’re not outgoing enough, not persuasive enough, or just not a “natural salesperson.” If so, you’re not alone—but I’m here to tell you that sales isn’t about having a certain personality or being born with a gift. It’s a skill anyone can learn. In this episode, I’m sharing my personal journey—from struggling with...

Have you ever thought, “If I could just be a little smoother during consultations, I’d book more clients”? The truth is, sales success isn’t just about being charismatic or nailing the pitch—it’s about mastering your entire sales cycle. From getting noticed in the discovery phase to closing with confidence, every step matters. In this episode, we’re breaking down the six phases of the sales cycle...

🎙️ More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket Think you just need more leads to hit your sales goals? Think again. In this episode of The Build That Business Podcast , we’re tackling a common misconception in the wedding industry: that more leads automatically mean more bookings. I’m diving into the real issue—your sales process . If you’re losing leads after the con...

Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet. In this episode, we’ll cover: Understanding Urgency and Scarcity: Learn the difference between t...

Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events. Episode Highlights: Busting the myth: Why high-end clients do attend wedding shows Understanding the diverse reasons couples attend...

Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker. In this episode, we’ll explore: Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage. Defin...

Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows. Join us as we explore: Non-Traditional Wedding Vendors: Learn...

In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show...

In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off. Here's what you'll learn: Cost ROI: Lindsay breaks down the expen...

In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn: Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book. Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversio...

Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience… Top reasons to listen to the entire episode: Special needs moms chasing their dreams are not al...

Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our...

What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why y...

Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them! Top reasons to li...

How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it’s usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actu...

Are you ready for something a bit different to kick off 2023? In this episode, I share my podcast interview with Courtney Hopper and Dana Kadwell on the Hustle + Gather podcast. Usually, when you're a guest on someone's podcast, you get a list of questions ahead of time, so you can prepare… but not with these ladies! This episode was totally unscripted, so the conversation was completely...

Welcome to part two of this two-part series. If you haven't listened to episode 76, I'd love for you to go back and catch the beginning of this conversation! In this episode, Nikisha King-Hidalgo and I continue our conversation about the book, A Happy Pocket Full of Money, and how you can apply it to your own life. If you want to reframe your mindset when it comes to your business, goal...

Have you ever read a book that radically changed your life? Is there a book you have to share with everyone you meet because you know it will change their lives as well? That's exactly what happened with me and my next guest, Nikisha, and I'm glad not only that she's here to discuss that book and how you can apply it to your own life, but that she introduced me to it. If you're...

How do you get through the slow months of your business? Do you get anxious because you aren't bringing in revenue during the holiday season? Maybe start trying to fill your time and grasp at small jobs just to keep your business afloat. Or maybe you're not totally sure what you should even be doing. Believe me, I've been there. But these slow months are now my secret weapons!! And...

Do you find yourself saying “Yes” to any and all potential clients just to pay the bills? Even when you know they’re not going to be a great fit for you? I get it! I’ve felt that pressure and I’ve been there. My guest, Chanda Daniels, has been there too and knows firsthand how limiting it can be for your career. While finding and sticking to a niche can be hard, it is one of the most important thi...

Have you ever been contacted by a couple only to get ghosted after your initial response? Or maybe you had a few promising conversations with them, but they backed out at the last minute. There's nothing worse than feeling rejected and having dry spells in your business. But when you understand the reasons behind why people aren't buying, it can change how you approach, well, everything....

When you look at other people's content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!” So many of us make this mistake (myself included!). The thing is, the more you compare yourself to others, the more you’ll fall back into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and co...

Do you consider December a total loss in terms of sales? Is the winter wedding season pretty dismal? I was right where you are until a year when I discovered my secret weapon... listen in to find out what it is. Top reasons to listen to the entire episode: Discover why December isn't a total loss in terms of sales Find out what your best seller is - what everyone requests Use this time to mak...