Buffering

Getting your pricing right is one of the most impactful tactics you can use to drive success in your business. Join Zack and Gabe as we dive even deeper into the psychology of pricing and discuss decoy pricing, scaling, framing, and how to position your products and services online.

Do you know what the most impactful factors are for increasing profit, or how your customers perceive value? Join Zack and Gabe as we dive deep into financial metrics that matter, and the psychology of pricing.

How are you building your career? Join Zack and Gabe as we discuss the different career paths people take, and how you can become a strategic thinker, or a strategic doer.

This past week, Apple announced their latest software enhancements, as well as Apple Intelligence. Join Zack & Gabe as we discuss the impact this has on Apple's hardware and software business as the need for developers to build a moat around their businesses has never been greater.

How are major brands like Starbucks and McDonald’s leveraging technology alongside customer experience and loyalty? Join Zack and Gabe as we discuss the strategies behind mobile apps, and the impact it has on an organizations brand.

What does a conversion mean to you? Join us as we discuss different types of conversion actions and how you can improve your own CRO through personalized experiences.

This week, OpenAI released a new AI model, GPT-4o that enables real time interactions with audio, visual, and text. Join Zack and Gabe as we discuss how we have used the GPT-4o model, and where this model could go in the future.

What types of data are you using in your marketing strategy? Join Zack and Gabe as we discuss the types of data you can collect, and how to use it responsibly in a privacy-focused world.

Is AI changing Search Engine Optimization? Join Zack and Gabe as we discuss how search is changing in 2024, and how marketers can stay ahead of the AI curve.

Are you A/B testing your marketing content? A/B testing allows you to compare multiple versions of campaigns to see which resonates best with your audience. Join Zack and Gabe as we review why A/B testing is important, and how you can get started.

Did you know people are more likely to purchase from a personalized experience? Learn how you can created personalized experiences to drive business growth with effective marketing tactics.

How are you using Artificial Intelligence? Join us as we define the different AI platforms, practical use cases, and how marketers can leverage these technologies today.

Gen Z is now purchasing your products and services. How can marketers adapt their strategies to accommodate the new behaviors and buying decisions from this generation?

Meta has one of the largest user bases across all social media platforms, making it an effective way to reach your customers. Building Ads on Facebook can be complicated, and new tools like Advantage + seemingly make it easier, but at what cost?

Welcome to Buffering! In this episode, we re-introduce ourselves and talk more about how we entered the field of marketing, and how AI is playing a pivotal role in the workplace today.

Welcome to Buffering, the latest Podcast from Zack Kilgore and Gabe Petersen! Keep an eye out for new episodes, dropping weekly!

For most marketers Meta Custom Audiences stop at customer list uploads. Join Gabe and Zack as we dive deep into the long list of Custom Audience features. Learn how to target the right person, with the right tactic, at the right time of their journey.

Facebook has been a dominant platform, but should you be using it exclusively to reach your younger audience? Join Gabe and Zack from the Calix Customer Success Team as we discuss the latest studies that show how social media platforms have changed over the years, and why you should adapt your strategy as audiences shift.

How are you using Push Notifications in your marketing strategy? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can be successful with mobile notifications, and share a few tips and tricks for getting started.

There is a lot happening with the larger players in the telecom industry right now. Join Gabe and Zack from the Calix Customer Success Team as we discuss what changes the "Big Guys" are seeing, and what tactics they are using to acquire subscribers.

Are you using video in your marketing strategy? Join Gabe and Zack from the Calix Customer Success Team as we discuss different ways you can incorporate video into your marketing, and share tips & tricks to help get you started with video.

As Marketers, we love using data, but have you ever wondered exactly how companies like Meta and Google get this data for you to use? Join Gabe and Zack from the Calix Customer Success Team as we discuss how consumers knowingly, and unknowingly, provide data to companies to be used in their marketing efforts.

Are your prices too high? Should they be rounded? What numbers should you actually use for pricing? Join Gabe and Zack from the Calix Customer Success Team as we discuss what steps pricing strategy and psychology, and some methods you can use to set the right prices for your products or services.

How long has it been since you redesigned your website? Have you thought about new features you would like to include on a new side?. Join Gabe and Zack from the Calix Customer Success Team as we discuss what steps you should take prior to redesigning your website, and tools you can use during the process.

Marketing at Broadband Service Providers has always had way too little investment. Join Gabe and Cat Minor from the Calix Customer Success Team as we discuss how you can get your marketing resources right. If you have been fighting for budgets in your organization this is a great listen to understand how you can 1.) get more budget and 2.) allocate your resources correctly.