Zack Kilgore and Gabe Petersen
Buffering
Buffering - Powered by Calix is a weekly podcast hosted by Zack Kilgore and Gabe Petersen from the Calix Success and Field Strategy teams. We break down how marketing, data, and AI drive real-world growth, from customer experience to emerging tools and trends. With 25+ years of combined experience, Gabe and Zack cut through the noise on what drives results, where organizations get stuck, and how to optimize performance and growth. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.
Author
Zack Kilgore and Gabe Petersen
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Getting Social With Your Marketing 22.06.2022 42:17
We've talked about advertising on social media, but your followers may appreciate a break in your traditional tactics. Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create create organic content and utilize unique tactics to engage with your followers.
How Much is TOO Much? Using Different Channels Effectively 15.06.2022 43:35
What marketing channels are you utilizing? We've talked a lot about Facebook, Instagram, and even TikTok, but are you adapting your content to fit each channel? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create short videos to share with your followers and build brand awareness on the latest social media apps.
To TikTok, or Not to TikTok? Let’s Create Short Form Videos! 08.06.2022 43:06
Are you creating short-form video content for TikTok or Instagram? If you aren’t, why not? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create short videos to share with your followers and build brand awareness on the latest social media apps.
Facebook Does WHAT With my Data? 01.06.2022 39:36
Changing your relationship status on Facebook does a lot more than alert your friends of a recent life event. Join Gabe and Zack form the Calix Customer Success Team as we discuss how you can leverage life events, interests, and more on Facebook to add additional targeting to your ads.
Building a Thriving Community with Allison Boudreau 25.05.2022 32:31
The term "Community" gets thrown around a lot. What are the most effective tactics to build a thriving community? What does community look like in the future? The old way of doing things was building a community around a "product", but what about building a community around a "practice". Join Gabe and Zack form the Calix Customer Success Team as we discuss community tactics with Allison Boudreau,...
Does Your Customer Journey Drive off a Cliff? 18.05.2022 38:44
When does a customer buying journey begin? It's likely a lot earlier than you think. Join Gabe and Zack from the Calix Customer Success Team as we discuss how prospects are looking for a solution to a problem, and how you can be that solution.
Tools To Make Sure Your Website Doesn't Suck 11.05.2022 36:39
Do you know how your visitors are interacting with your website? Have you sat down and watched someone navigate your website? Join Gabe and Zack from the Calix Customer Success Team as we dive into what popular websites are doing right (and wrong), and what tools you can use to improve your web experience.
DTC: The Role Models in Experience Marketing? 04.05.2022 39:58
How are Direct to Consumer companies redefining marketing? Join Gabe and Zack from the Calix Customer Success Team as we discuss how DTC companies are redefining customer journeys and enhancing the buying process, changing how consumers shop for goods and services.
Netflix: The Good and Bad of Customer Retention 27.04.2022 47:45
What is churn, and how are companies like Netflix fighting it? Why is Hot Rod a “Cinema Classic”? Join Gabe and Zack from the Calix Customer Success Team as we discuss customer retention strategies and share real examples that you can use to fight churn and build a stronger brand.
Creating a Delightful Customer Experience with Data 20.04.2022 41:08
What are leading companies doing to improve customer experience? They're using data. Join Gabe and Zack from the Calix Customer Success Team as we discuss how companies are leveraging what they know about their customers to improve their online experience, and what you can do to improve your own customer experience. Visit our Website
Let's Talk About Facebook! 08.04.2022 36:40
Welcome to the first episode of Is it Marketing? Join Gabe and Zack from the Calix Customer Success team as we discuss Facebook as a digital advertising platform, and how you can make the most out of your Facebook ad investment.
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